---
title: "Michigan License Plate Frame — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/michigan-license-plate-frame"
last_updated: "2026-08-10T11:53:55.923Z"
locale: en
meta:
description: "Niche score 51/100 · $39K/yr market · 44K searches/yr · $18.32 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $39K/yr market · 44K searches/yr · $18.32 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Michigan License Plate Frame — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **michigan license plate frame**
**Worth a look**
Shows a thin review moat (338 avg reviews), but a small market ($39K/yr) keeps it on the watch list.
Market size 10Growth 59Conversion 56Competition 76Returns 65Price range 66Avg price 83Brand share 32Review moat 83Quality gap 19
**Review moat**
**Great****337.68**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.32**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$6.13–$32.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+34.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$39K**
$39K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, michigan license plate frame is a $39K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michigan license plate frame market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$55K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#446**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 84%
**Open market**
**10%**
- Rico Industries54% - Desert Cactus15% - Hangtime9% - WinCraft4% - Elektroplate4% - EliteAuto3K4% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.
1K750Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/automotive/michigan-license-plate-frame/trend)
## **Top michigan license plate frame search terms**
- **michigan license plate frame**15K/yr+26.6%5.9% conv. - **michigan license plate**13K/yr+26.4%3.5% conv. - **university of michigan license plate frame**7K/yr+37.1%8.4% conv. - **michigan wolverines license plate frame**5K/yr+65.6%6.3% conv. - **michigan wolverines license plate**5K/yr+55.9%4.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/michigan-license-plate-frame/search-terms)
## **Top michigan license plate frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NCAA Michigan Wolverines Black License Plate Frame 12 x 6**Rico Industries**$17.12**4.7★1,021 rev](https://www.amazon.com/dp/B0BFCVZNG7) [2**Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 2)**Desert Cactus**$21.94**4.9★17 rev](https://www.amazon.com/dp/B0FFDB6YWS) [3**Rico Industries NCAA Michigan Wolverines Pewter License Plate Frame 12 x 6**Rico Industries**$12.90**4.6★374 rev](https://www.amazon.com/dp/B0CV5TVBCC) [4**Rico Industries NCAA Michigan Wolverines 12 x 6 Silver Chrome Frame W Decal Insert Car/Truck/SUV Auto Accessory**Rico Industries**$16.70**4.9★20 rev](https://www.amazon.com/dp/B0BVC1X4Q9) [5**Rico Industries NCAA Michigan Wolverines Metal License Plate Tag**Rico Industries**$15.44**4.7★599 rev](https://www.amazon.com/dp/B09CBMDTLL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rico Industries NCAA Michigan Wolverines 2026 Mens Basketball National Champions 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV**Rico Industries**$27.93**1 rev3mo ago](https://www.amazon.com/dp/B0GW9V62B9) [**Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 2)**Desert Cactus**$21.94**17 rev1y ago](https://www.amazon.com/dp/B0FFDB6YWS) [**Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 1)**Desert Cactus**$21.84**1 rev1y ago](https://www.amazon.com/dp/B0FFCHQBT2) [**Rico Industries NCAA Michigan Wolverines Pewter License Plate Frame 12 x 6**Rico Industries**$12.90**374 rev2y ago](https://www.amazon.com/dp/B0CV5TVBCC) [**Michigan License Plate Magnet Collectible State Souvenir 3.5 x 1.75 Inches**Mad Mags**$9.74**7 rev2y ago](https://www.amazon.com/dp/B0CTV14WPC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rico Industries NCAA Michigan Wolverines 2026 Mens Basketball National Champions 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV**Rico Industries**$27.93**5.0★**▲ 269%**](https://www.amazon.com/dp/B0GW9V62B9) [**Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 1)**Desert Cactus**$21.84**5.0★**▲ 97%**](https://www.amazon.com/dp/B0FFCHQBT2) [**Michigan License Plate Magnet Collectible State Souvenir 3.5 x 1.75 Inches**Mad Mags**$9.74**5.0★**▲ 95%**](https://www.amazon.com/dp/B0CTV14WPC) [**Rico Industries NCAA Michigan Wolverines Alternate 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV**Rico Industries**$20.35**4.7★**▲ 61%**](https://www.amazon.com/dp/B09S6SW5BL) [**Rico Industries NCAA Michigan Wolverines Carbon Fiber 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV**Rico Industries**$21.60**4.7★**▲ 53%**](https://www.amazon.com/dp/B0B2SCT2GP)
**~~View all trending →~~**
## **What buyers say about michigan license plate frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Looks great on blue car”*
**Quality-Overall**27%
*“not cheaply made”*
**Material Quality**8%
*“High quality vanity plate”*
**Durability**5%
*“still looks brand new”*
**Size-Overall**3%
*“Fits great”*
**Value For Money**3%
*“Well worth the extra cost”*
**Connectivity-Overall**3%
*“Attached easily, no problems”*
**Graphic/Print**2%
*“Crisp graphic,”*
**Stiffness**2%
*“stiff enough for the price”*
**Flexibility**2%
*“flexible which is beneficial because my front mount is bowed outwards”*
### **What buyers complain about **
**Value For Money**17%
*“Kinda cheap”*
**Rusts/Corrodes**17%
*“Minor surface corrosion as well”*
**Paint Quality**8%
*“paint chips away too easily with carwash pressure”*
**Thickness**8%
*“Thin”*
**Grip**4%
*“Only gripe is the edges are raw”*
**Color**4%
*“color field reversed”*
**Quality-Overall**4%
*“Not the highest quality frame”*
### **Top return reasons **
**Color**22%
**Size-Overall**20%
**Compatibility-Overall**13%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**4%
**Display Colors**3%
**Value For Money**2%
**Scratch Resistance**2%
**Adhesion/Stickiness**2%
**Thickness**2%
## **Common questions**
- **Is michigan license plate frame profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the michigan license plate frame niche?**
- 13 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in michigan license plate frame?**
- Top complaints mined from reviews: Value For Money, Rusts/Corrodes, Paint Quality. The return rate is 2.4%.
- **When does demand for michigan license plate frame peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the michigan license plate frame niche?**
- Listings span $6.13–$32.44; the average listing price is $18.32 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.
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