---
title: "Matte Black Touch Up Paint — $334K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/matte-black-touch-up-paint"
last_updated: "2026-08-10T06:51:34.192Z"
locale: en
meta:
description: "Niche score 59/100 · $334K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $334K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Matte Black Touch Up Paint — $334K/yr Amazon US Niche (2026) - Flapen"
---
# **matte black touch up paint**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 35Conversion 88Competition 55Returns 95Price range 27Avg price 90Brand share 45Review moat 37Quality gap 67
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.19**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$334K**
$334K/yr · 153K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,787.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$6.62–$320.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, matte black touch up paint is a $334K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matte black touch up paint market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$318K–$424K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#148**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 87%
**Open market**
**18%**
- Birchwood Casey34% - SYOAUTO18% - xdotoar11% - SMAPHY10% - Competitive Advantage5% - Jietamaseo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +8.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/automotive/matte-black-touch-up-paint/trend)
## **Top matte black touch up paint search terms**
- **birchwood casey**36K/yr-15.1%2.6% conv. - **matte black paint pen**14K/yr+20.6%9.7% conv. - **matte black touch up paint**11K/yr+43.5%13.2% conv. - **birchwood**13K/yr+8.1%0.4% conv. - **flat black paint pen**9K/yr-9.3%10.0% conv. - **black touch up paint for metal**5K/yr+107.1%7.2% conv. - **matte black rim touch up paint**6K/yr+55.9%14.1% conv. - **birchwood casey super black**4K/yr+22.4%16.3% conv. - **flat black touch up paint**6K/yr+18.1%15.5% conv. - **satin black touch up paint**6K/yr+33.7%6.6% conv. [**All search terms **](https://flapen.com/research/us/automotive/matte-black-touch-up-paint/search-terms)
## **Top matte black touch up paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$33K15%$50K20%$67K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Birchwood Casey Long-Lasting Fast-Drying Super Black Touch-Up Pen for Deep Scratches and Worn Areas FLAT BLACK 0.33 OUNCE**Birchwood Casey**$9.83**4.2★4,894 rev](https://www.amazon.com/dp/B00JSAE0ZY) [2**SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)**SYOAUTO**$9.99**4.4★2,199 rev](https://www.amazon.com/dp/B0B7W2DK95) [3**SMAPHY Matte Black Rim Touch Up Paint Matte Black Paint Pen for Metal Enamel Car Wheel Scratch Flat Black Wheel Paint Pen Universal Satin Matte Black for rims Black Car Rim paint for Wheel Curb Rash Scratches**SMAPHY**$10.93**4.4★1,486 rev](https://www.amazon.com/dp/B0BGSWB9X4) [4**Competitive Advantage Enamel Paint Markers MPD-15 | MATTE BLACK - 1 Pack | Permanent Marks on Metal Glass Rubber Plastic & more Waterproof UV Resistant**Competitive Advantage**$12.16**4.2★960 rev](https://www.amazon.com/dp/B088Q275T9) [5**Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting**xdotoar**$8.58**4.4★447 rev](https://www.amazon.com/dp/B0DZ29YHYV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting**xdotoar**$8.58**447 rev1y ago](https://www.amazon.com/dp/B0DZ29YHYV) [**Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Seamless Repair Car Faucet and More Color Accurate Long Lasting Adhension Quick Drying Easy to Use**xdotoar**$8.62**410 rev1y ago](https://www.amazon.com/dp/B0D7Z97MYV) [**Matte Black Touch Up Paint for Cars Universal and Color Accurate Automotive Scratch Repair Pen Lasting Auto Scratch Remover Quick Drying Weather Resistant Easy to Use Versatile Use**xdotoar**$10.16**2,847 rev2y ago](https://www.amazon.com/dp/B0D7C2W9H2) [**ARTISTRO 5 Black Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$8.02**12,126 rev2y ago](https://www.amazon.com/dp/B0CT8SGMX2) [**Matte Black Rim Touch Up Paint - Wheel Repair Kit Curb Rash Quick And Easy Wheel Scratch Repair Rim Paint For Car Wheel Repair**Jietamaseo**$8.37**754 rev2y ago](https://www.amazon.com/dp/B0CKLXWN8J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting**Birchwood Casey**$320.80**4.3★**▲ 213%**](https://www.amazon.com/dp/B09SGHF6KH) [**Testors EPM25-2549 1 Black**Testors**$10.86**4.4★**▲ 46%**](https://www.amazon.com/dp/B008CVNZQK) [**Matte Black Touch Up Paint for Cars Universal and Color Accurate Automotive Scratch Repair Pen Lasting Auto Scratch Remover Quick Drying Weather Resistant Easy to Use Versatile Use**xdotoar**$10.16**4.2★**▲ 41%**](https://www.amazon.com/dp/B0D7C2W9H2) [**Black Paint Markers 2 Pack Oil-Based Waterproof Quick Dry Permanent Paint Pen Set for Rocks Painting Wood Fabric Plastic Canvas Glass Mugs Metal Tire Stone DIY Craft**Craiiby**$6.95**4.4★**▲ 40%**](https://www.amazon.com/dp/B0BLYTMLZN) [**Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting**xdotoar**$8.58**4.4★**▲ 28%**](https://www.amazon.com/dp/B0DZ29YHYV)
**~~View all trending →~~**
## **What buyers say about matte black touch up paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“No complaints”*
**Ease Of Use**10%
*“Easy to apply”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**8%
*“Good deal”*
**Color**8%
*“Good black color”*
**Efficiency**7%
*“Highly effective”*
**Paint Quality**6%
*“This paint still matches it pretty good”*
**Scratch Resistance**5%
*“this helps hide the scratches”*
**Ease Of Cleaning**2%
*“This leads to clean kills with no wounded birds running away”*
**Drawing Experience**2%
*“Perfect for art”*
### **What buyers complain about **
**Paint Quality**10%
*“Not enough paint in the container”*
**Functionality-Overall**10%
*“Did not work”*
**Color**9%
*“Poor color outcome”*
**Quality-Overall**8%
*“Poor quality”*
**Durability**5%
*“flakes off”*
**Leak-Proof**4%
*“Couple drips in tube”*
**Value For Money**4%
*“Not worth the money”*
**Ease Of Use**3%
*“Not as easy as explained”*
**Dry/Empty Ink**3%
*“Dry marker”*
**Adhesion/Stickiness**3%
*“Horrible adhesion”*
### **Top return reasons **
**Paint Quality**31%
**Color**20%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Size-Overall**6%
**Value For Money**4%
**Ink Refill**2%
**Display Colors**2%
**Defective Material/Parts**2%
**Leak-Proof**2%
## **Common questions**
- **Is matte black touch up paint profitable to sell on Amazon United States?**
- The niche generates $334K/yr across 32 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the matte black touch up paint niche?**
- 14 brands and 111 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in matte black touch up paint?**
- Top complaints mined from reviews: Paint Quality, Functionality-Overall, Color. The return rate is 0.9%.
- **When does demand for matte black touch up paint peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the matte black touch up paint niche?**
- Listings span $6.62–$320.80; the average listing price is $21.19 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.
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