---
title: "Long Funnel — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/long-funnel"
last_updated: "2026-08-10T16:17:17.051Z"
locale: en
meta:
description: "Niche score 58/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Long Funnel — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **long funnel**
**Worth a look**
Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 32Conversion 80Competition 65Returns 89Price range 59Avg price 41Brand share 83Review moat 73Quality gap 38
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****585**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.76–$28.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.97**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$188K**
$188K/yr · 209K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, long funnel is a $188K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **long funnel market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$165K–$219K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **74%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**44%**
- Cartisen16% - KarZone13% - Yuesstloo11% - BILITOOLS7% - HexinYigjly5% - Custom Accessories5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.
5K3KSpike '24Holiday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/long-funnel/trend)
## **Top long funnel search terms**
- **transmission funnel**49K/yr-0.5%6.0% conv. - **long funnel**50K/yr+9.5%7.2% conv. - **transmission fluid funnel**27K/yr+10.8%6.0% conv. - **long neck funnel**23K/yr+16.1%7.1% conv. - **long funnel for transmission fluid**20K/yr+3.5%9.2% conv. - **transmission funnel long narrow tip**11K/yr+2.0%6.6% conv. - **long funnels for automotive use**6K/yr+30.5%8.3% conv. - **long oil funnel**6K/yr-13.3%9.1% conv. - **long neck funnels for automotive use**4K/yr-10.6%9.0% conv. - **funnel for transmission fluid**5K/yr+7.6%8.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/long-funnel/search-terms)
## **Top long funnel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KarZone Long Neck Funnel Oil Funnels for Oil Change Long Funnels for Transmission Fluid Automotive Funnel for Gas & Lubricants (12.0 Fluid Ounces Red)**KarZone**$12.26**4.7★2,922 rev](https://www.amazon.com/dp/B07RQ87PM7) [2**Yuesstloo 27.56 Steel Bendable Spout Funnel with Filter for All Automotive Oils Metal Flexible Long Funnels for Automotive Use for Transmission Fluid Diesel Fuel and Other Liquids**Yuesstloo**$17.82**4.6★1,318 rev](https://www.amazon.com/dp/B09WHSPP2B) [3**Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Blue (1-Pack))**Cartisen**$7.98**4.6★266 rev](https://www.amazon.com/dp/B0FN4LKCT1) [4**BILITOOLS 26.2 Steel Flexible Oil Funnel with Filter for Automotive Use**BILITOOLS**$17.51**4.7★291 rev](https://www.amazon.com/dp/B0DP25CSGW) [5**HexinYigjly 3 Pcs Automotive Funnels Set Wide Mouth Fuel Funnels Plastic Long Neck Oil Funnel Flexible Right Angle Funnels with Detachable Spout and Filter for Water/Gasoline/Coolant/Engine Oil**HexinYigjly**$9.72**4.6★1,018 rev](https://www.amazon.com/dp/B0BWNWFS7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Blue (1-Pack))**Cartisen**$7.98**266 rev10mo ago](https://www.amazon.com/dp/B0FN4LKCT1) [**Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Black (1-Pack))**Cartisen**$7.79**266 rev10mo ago](https://www.amazon.com/dp/B0FN4N7NNS) [**27 Bendable Transmission Funnel with Filter and Switch Multi-Purpose Funnel is Suitable for All Automotive Oil Transmission Oil and Other Liquids.**LOGOL**$16.80**139 rev1y ago](https://www.amazon.com/dp/B0F7FKXWPW) [**Long Neck Oil Funnel Plastic Spill Saver Funnels Multi-Function Funnel for All Automotive Oils Water Diesel Fuel Lubricants Engine Oils Kerosene and Other Liquids (BL&2PCS)**UHANBUT**$6.61**56 rev1y ago](https://www.amazon.com/dp/B0F9TC9HJ9) [**ZIMISI Plastic Fuel Funnel with Long Hose Flexible Wide Mouth Filling Funnel Universal Automotive Accessories for Engine Oil/Gas/Fuel/Gasoline/Diesel/Water/Fluid/Liquid Transmission (1PC)**ZIMISI**$6.82**56 rev1y ago](https://www.amazon.com/dp/B0F5WKK75V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROAD GENIE Auto Long Neck Funnel | Pack of 2 | 18 (45.7 cm) Length 5 (12.7 cm) Diameter Mouth | Sturdy Black Plastic | Ideal for Oil Transmission Fluid Gasoline Additives**ROAD GENIE**$12.38**4.8★**▲ 185%**](https://www.amazon.com/dp/B007A6G45W) [**Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Black (1-Pack))**Cartisen**$7.79**4.6★**▲ 172%**](https://www.amazon.com/dp/B0FN4N7NNS) [**2PCS Long Neck Oil Funnels Multi-Purpose Spill Saver Funnel Plastic Funnel for Filling Automotive Oils Lubricants Engine Oils Water Diesel Fuel Kerosene and Other Liquids (Small Red+Orange)**JOYCOURT**$7.00**4.6★**▲ 170%**](https://www.amazon.com/dp/B0DZ2KX81S) [**Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Blue (1-Pack))**Cartisen**$7.98**4.6★**▲ 140%**](https://www.amazon.com/dp/B0FN4LKCT1) [**Long Neck Oil Funnel Plastic Spill Saver Funnels Multi-Function Funnel for All Automotive Oils Water Diesel Fuel Lubricants Engine Oils Kerosene and Other Liquids (BL&2PCS)**UHANBUT**$6.61**4.6★**▲ 35%**](https://www.amazon.com/dp/B0F9TC9HJ9)
**~~View all trending →~~**
## **What buyers say about long funnel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**16%
*“As advertised”*
**Quality-Overall**14%
*“This is very well made product”*
**Value For Money**13%
*“Good Value”*
**Ease Of Use**8%
*“Easy to use”*
**Efficiency**7%
*“Works great for special circumstances”*
**Size-Overall**7%
*“Good fit”*
**Flexibility**5%
*“love the flexibility”*
**Leak-Proof**4%
*“at least it doesn't leak”*
**Durability**3%
*“Durable”*
**Strength**3%
*“Well built”*
### **What buyers complain about **
**Size-Overall**23%
*“Very small”*
**Quality-Overall**20%
*“the quality is pretty cheap as well”*
**Strength**7%
*“Too flimsy”*
**Advertised Vs Actual Product**6%
*“Inaccurate product description”*
**Thickness**6%
*“Its a bit thinner than I expected”*
**Durability**5%
*“Broke”*
**Material Quality**4%
*“Cheap plastic”*
**Leak-Proof**4%
*“leaks”*
**Value For Money**3%
*“It is 1$ Temu crap”*
**Flexibility**2%
*“does NOT have a flexible hose. or any hose”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Value For Money**5%
**Material Quality**4%
**Leak-Proof**4%
**Defective Material/Parts**4%
**Strength**4%
**Functionality-Overall**3%
**Flexibility**2%
## **Common questions**
- **Is long funnel profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 34 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the long funnel niche?**
- 28 brands and 94 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in long funnel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.3%.
- **When does demand for long funnel peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the long funnel niche?**
- Listings span $5.76–$28.13; the average listing price is $10.97 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.
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