---
title: "Liftgate Actuator — $155K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/liftgate-actuator"
last_updated: "2026-08-07T11:11:15.955Z"
locale: en
meta:
description: "Niche score 49/100 · $155K/yr market · 48K searches/yr · $85.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $155K/yr market · 48K searches/yr · $85.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liftgate Actuator — $155K/yr Amazon US Niche (2026) - Flapen"
---
# **liftgate actuator**
**Skip it**
Prices mostly outside the sweet spot ($17.93–$872.58) — this niche doesn't clear our bar today.
Market size 33Growth 15Conversion 48Competition 84Returns 22Price range 10Avg price 80Brand share 69Review moat 94Quality gap 57
**Review moat**
**Great****121.31**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Great****$85.46**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$155K**
$155K/yr · 48K searches
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-19.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$17.93–$872.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, liftgate actuator is a $155K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liftgate actuator market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$128K–$171K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#539**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**31%**
Top 20: 66%
**Open market**
**32%**
- A-Premium22% - Blycorul20% - GVPART4U9% - HHCSOP8% - Dorman5% - AA Ignition4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.
1K600Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/liftgate-actuator/trend)
## **Top liftgate actuator search terms**
- **liftgate actuator**11K/yr-20.2%1.4% conv. - **rear hatch lock actuator**5K/yr-23.1%1.4% conv. - **power liftgate actuator**5K/yr-8.4%0.8% conv. - **tailgate actuator**6K/yr-27.7%1.8% conv. - **liftgate motor**5K/yr+1.8%0.4% conv. - **rear hatch latch**5K/yr-30.0%0.9% conv. - **rear hatch actuator**5K/yr-23.4%1.9% conv. - **liftgate latch**5K/yr-13.0%1.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/liftgate-actuator/search-terms)
## **Top liftgate actuator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blycorul Rear Power Liftgate Latch Lock Actuator Motor 6-Pin Compatible with Chevy Suburban Tahoe Traverse GMC Acadia Yukon Cadillac Escalade & More Replaces OEM 931-107 13581405**Blycorul**$54.12**4.1★49 rev](https://www.amazon.com/dp/B0DMS7M695) [2**Liftgate Lock Actuator Motor Rear Door Trunk Latch Tailgate Lock for 2015 2016 2017 2018 2019 2020 2021 Ford Explorer Edge Escape Expedition Police Interceptor Lincoln Corsair MKX Navigator Nautilus**HHCSOP**$45.09**4.4★132 rev](https://www.amazon.com/dp/B0CG59YVXL) [3**GVPART4U Rear Liftgate Power Support Shock Strut Compatible with Chevy Suburban Tahoe GMC Yukon XL Cadillac Escalade ESV 2015-2019 Electric Tailgate Lift Actuator Replaces# 84306929 84036214 84183515**GVPART4U**$82.39**4.4★329 rev](https://www.amazon.com/dp/B0BJ8C768P) [4**Rear Liftgate Door Lock Actuator Replaces 746015 15250765 15808595 25001736 Replacement for Chevy Tahoe Suburban GMC Yukon Yukon XL Cadillac Escalade ESV EXT Tailgate Liftgate Rear Hatch Door Lock**FAERSI**$18.02**4.5★479 rev](https://www.amazon.com/dp/B07GJM7D8V) [5**Blycorul Rear Liftgate Latch Actuator Compatible with 2015-2020 Chevy Suburban Equinox Cadillac Escalade XT4 GMC Yukon Terrain Trunk Hatch Tailgate Lock Actuator Replaces 13509598 13519125**Blycorul**$45.10**4.2★35 rev](https://www.amazon.com/dp/B0DS2BDFKY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blycorul Liftgate Lock Actuator 4+5 Pins Compatible with 2015-2022 Ford Explorer Edge Expedition Escape Lincoln Navigator Corsair Nautilus MKX Rear Hatch Latch Actuator Replaces 931-273**Blycorul**$42.51**28 rev1y ago](https://www.amazon.com/dp/B0FGGWFGHJ) [**Liftgate Actuator Latch with Motor Replacement by AA Ignition - Fits Toyota Vehicles - 2010-2019 Highlander 2013-20105 RAV4 2011-2020 Sienna 2009-2015 Venza - Replaces 69350-0E100 69350-08040**AA Ignition**$71.11**1 rev1y ago](https://www.amazon.com/dp/B0DJWJXBWV) [**Blycorul Rear Liftgate Latch Actuator Compatible with 2015-2020 Chevy Suburban Equinox Cadillac Escalade XT4 GMC Yukon Terrain Trunk Hatch Tailgate Lock Actuator Replaces 13509598 13519125**Blycorul**$45.10**35 rev1y ago](https://www.amazon.com/dp/B0DS2BDFKY) [**Blycorul Rear Power Liftgate Latch Lock Actuator Motor 6-Pin Compatible with Chevy Suburban Tahoe Traverse GMC Acadia Yukon Cadillac Escalade & More Replaces OEM 931-107 13581405**Blycorul**$54.12**49 rev1y ago](https://www.amazon.com/dp/B0DMS7M695) [**Autoexact Power Liftgate Struts Fit for 2015-2020 Chevy Tahoe Suburban 3500 HD GMC Yukon XL Escalade ESV Electric Rear Hatch Struts Tailgate Lift Support Actuator Replaces# 84306929 84183515 (1Pair)**autoexact**$68.90**28 rev1y ago](https://www.amazon.com/dp/B0DMTC2LZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liftgate Actuator Latch with Motor Replacement by AA Ignition - Fits Toyota Vehicles - 2010-2019 Highlander 2013-20105 RAV4 2011-2020 Sienna 2009-2015 Venza - Replaces 69350-0E100 69350-08040**AA Ignition**$71.11**5.0★**▲ 300%**](https://www.amazon.com/dp/B0DJWJXBWV) [**A-Premium Tailgate Lock Actuator w/ 3-Pin Compatible with Cadillac Escalade & Buick Encore & Chevrolet Chevy Suburban Tahoe Trax Sonic Bolt EV & GMC Yukon for Manual Liftgate NOT for Power Liftgate**A-Premium**$26.37**4.5★**▲ 164%**](https://www.amazon.com/dp/B08PP4H22D) [**Autoexact Power Liftgate Struts Fit for 2015-2020 Chevy Tahoe Suburban 3500 HD GMC Yukon XL Escalade ESV Electric Rear Hatch Struts Tailgate Lift Support Actuator Replaces# 84306929 84183515 (1Pair)**autoexact**$68.90**4.5★**▲ 103%**](https://www.amazon.com/dp/B0DMTC2LZG) [**Rear Liftgate Door Lock Actuator Tailgate Latch Actuator Replacement for Ford Escape 2009-2012 | Mercury Mariner 2009-2011 | Mazda Tribute 2008-2011 Replace OE# 9L8Z-7843150-B 9L8Z7843150B 937663**LCWRGS**$21.01**4.6★**▲ 50%**](https://www.amazon.com/dp/B08B1KRGWK) [**Liftgate lock Actuator w/Latch Tailgate Trunk Latch Lock Fits for 07-17 GM Selected Models (w/o Power Liftgate). Replaces OEM 13501871 13502697 931-299 72158**Parts Port**$36.72**4.6★**▲ 25%**](https://www.amazon.com/dp/B0981TP196)
**~~View all trending →~~**
## **What buyers say about liftgate actuator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fit good”*
**Assembly/Installation**24%
*“Installed quickly”*
**Quality-Overall**9%
*“Great quality easy to install”*
**Advertised Vs Actual Product**8%
*“Works as advertised”*
**Value For Money**7%
*“Its definitely worth the money”*
**Efficiency**4%
*“Works well”*
**Ease Of Use**3%
*“Nice and easy”*
**Noise Level**2%
*“Works very smooth quiet”*
**Maintenance And Repair**2%
*“Easy fix”*
**Durability**1%
*“And very durable exactly how its pictured”*
### **What buyers complain about **
**Durability**32%
*“Broke after a few months”*
**Quality-Overall**8%
*“I expected higher quality for the price”*
**Noise Level**8%
*“They are also noisy”*
**Functionality-Overall**6%
*“Didn't work”*
**Compatibility-Overall**6%
*“Not for a 2013 Tahoe like description says”*
**Strength**5%
*“Not strong enough”*
**Defective Material/Parts**5%
*“Received broken component”*
**Assembly/Installation**3%
*“I didnt know assembly was required”*
**Value For Money**3%
*“Not great value”*
**Leak-Proof**1%
*“This water drips down inside the rear hatch”*
### **Top return reasons **
**Defective Material/Parts**18%
**Compatibility-Overall**16%
**Size-Overall**15%
**Functionality-Overall**14%
**Mechanism Issues**11%
**Advertised Vs Actual Product**6%
**Assembly/Installation**4%
**Value For Money**2%
**Socket/Port/Plug**2%
**Product Condition**2%
## **Common questions**
- **Is liftgate actuator profitable to sell on Amazon United States?**
- The niche generates $155K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the liftgate actuator niche?**
- 23 brands and 62 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in liftgate actuator?**
- Top complaints mined from reviews: Durability, Quality-Overall, Noise Level. The return rate is 5.9% — above our launch gate.
- **When does demand for liftgate actuator peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the liftgate actuator niche?**
- Listings span $17.93–$872.58; the average listing price is $85.46 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.
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