---
title: "Lift Struts — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/lift-struts"
last_updated: "2026-08-10T13:33:09.244Z"
locale: en
meta:
description: "Niche score 45/100 · $65K/yr market · 54K searches/yr · $105.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $65K/yr market · 54K searches/yr · $105.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lift Struts — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **lift struts**
**Skip it**
Prices mostly outside the sweet spot ($7.70–$1681.69) — this niche doesn't clear our bar today.
Market size 16Growth 16Conversion 14Competition 81Returns 69Price range 5Avg price 73Brand share 78Review moat 43Quality gap 58
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$105.27**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,213.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$65K**
$65K/yr · 54K searches
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$7.70–$1681.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, lift struts is a $65K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lift struts market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$132K–$158K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 79%
**Open market**
**37%**
- Orion Motor Tech24% - GVPART4U12% - Viking Solutions9% - Saferwholesale6% - ARANA6% - KAKA INDUSTRIAL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
1K750Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/lift-struts/trend)
## **Top lift struts search terms**
- **liftgate**9K/yr-24.4%0.0% conv. - **lift gate**7K/yr-4.8%0.2% conv. - **rear hatch liftgate struts**5K/yr-13.4%0.2% conv. - **power liftgate struts**5K/yr+0.2%0.2% conv. - **tailgate lift**6K/yr+2.7%0.8% conv. - **tailgate strut**7K/yr-20.6%0.9% conv. - **tailgate shocks**5K/yr-31.8%1.7% conv. - **lift struts rear hatch**2K/yr-12.4%0.0% conv. - **amortiguadores para puerta trasera**4K/yr-41.1%0.2% conv. - **hatch liftgate struts**4K/yr-53.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/lift-struts/search-terms)
## **Top lift struts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viking Solutions Hitch Game Hoist SWIVELIFT Deer Loading and Lifting System with Platform - Portable Hunting Accessories and Equipment for Truck and Pickup Vehicles**Viking Solutions**$166.58**4.1★658 rev](https://www.amazon.com/dp/B00VXURFSG) [2**Orion Motor Tech Heavy Duty Pickup Tailgate Assist Truck Tailgate Lift Assist Kit Compatible with 07-18 Chevy Silverado GMC Sierra 1500 & 07-19 HD 2500 3500 Truck Tailgate Shock Absorber Black**Orion Motor Tech**$18.93**4.3★1,451 rev](https://www.amazon.com/dp/B08Z7P7DXK) [3**GSI -1200 Hitch Lift/Heavy-Duty Pickup Liftgate 12V DC Motorized Truck Hitch Mount 1200 lbs Capacity**Saferwholesale**$1681.69**0.0★0 rev](https://www.amazon.com/dp/B0F5K6SLV4) [4**GVPART4U Liftgate Actuator Fit for 2013-2018 Toyota RAV4 Electric Rear Hatch Lift Struts Trunk Tailgate Power Shock Support Replacement 6892009010 6891009010 Left&Right 1 Pair 2Pcs**GVPART4U**$138.73**4.3★487 rev](https://www.amazon.com/dp/B0CGHMG97B) [5**KAKA INDUSTRIAL Shipping Service (Lift Gate)**KAKA INDUSTRIAL**$79.58**3.9★9 rev](https://www.amazon.com/dp/B08MVJC9Q5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GSI -1200 Hitch Lift/Heavy-Duty Pickup Liftgate 12V DC Motorized Truck Hitch Mount 1200 lbs Capacity**Saferwholesale**$1681.69**0 rev1y ago](https://www.amazon.com/dp/B0F5K6SLV4) [**Marsflex Electric Liftgate Struts Fit for 2013-2018 Toyota RAV4 Power Rear Hatch Lift Trunk Tailgate Support Replaces# 6892009010 6891009010 Left & Right**Marsflex**$147.92**58 rev1y ago](https://www.amazon.com/dp/B0DZNH56BK) [**Lift gate Service for tire Machines**WEIZE**$59.63**5 rev1y ago](https://www.amazon.com/dp/B0DWT3CTRV) [**Rough Country Tailgate Assist for Ford F-150/F-250/F-350 Super Duty Truck 2WD/4WD (2015-2026) - Smooth Safe & Controlled Tailgate Lowering**Rough Country**$34.65**551 rev1y ago](https://www.amazon.com/dp/B0DC24VT3L) [**ARANA Tailgate Assist Shock for F150 F250 F350 1997-2016 Tail Gate Soft Open Accessories Damper Hydraulic Strut Fits 1997-2003 Ford F-150 1999-2016 F-250 F-350 2010-2016 F-450(All Tools Provided)**ARANA**$20.73**3,770 rev1y ago](https://www.amazon.com/dp/B0D9VYF3L1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lift gate Service for tire Machines**WEIZE**$59.63**5.0★**▲ 115%**](https://www.amazon.com/dp/B0DWT3CTRV) [**Rough Country Tailgate Assist for Ford F-150/F-250/F-350 Super Duty Truck 2WD/4WD (2015-2026) - Smooth Safe & Controlled Tailgate Lowering**Rough Country**$34.65**4.6★**▲ 83%**](https://www.amazon.com/dp/B0DC24VT3L) [**GZGN 6891009010 Electric Rear Hatch Lift Struts Compatible with 2013-2018 Toyota RAV4 Liftgate Actuator 1 Pair 2Pcs Trunk Tailgate Power Shock Support 2Pcs Replacement 6892009010**GZGN**$101.46**4.5★**▲ 79%**](https://www.amazon.com/dp/B0D83C5BMD) [**Marsflex Electric Liftgate Struts Fit for 2013-2018 Toyota RAV4 Power Rear Hatch Lift Trunk Tailgate Support Replaces# 6892009010 6891009010 Left & Right**Marsflex**$147.92**4.8★**▲ 73%**](https://www.amazon.com/dp/B0DZNH56BK) [**Viking Solutions Hitch Game Hoist SWIVELIFT Deer Loading and Lifting System with Platform - Portable Hunting Accessories and Equipment for Truck and Pickup Vehicles**Viking Solutions**$166.58**4.1★**▲ 68%**](https://www.amazon.com/dp/B00VXURFSG)
**~~View all trending →~~**
## **What buyers say about lift struts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**32%
*“EASY TO INSTALL”*
**Size-Overall**11%
*“Fit perfectly on our vehicle”*
**Quality-Overall**11%
*“Product is really well made”*
**Efficiency**8%
*“Did the job”*
**Value For Money**7%
*“Good buy for the money”*
**Advertised Vs Actual Product**6%
*“Works as expected”*
**Ease Of Use**4%
*“Very easy to put on”*
**Durability**2%
*“1 year later and no issues”*
**Strength**2%
*“Well built”*
**Functionality-Overall**1%
*“It works”*
### **What buyers complain about **
**Durability**24%
*“Breaks quickly”*
**Quality-Overall**10%
*“trash quality”*
**Size-Overall**7%
*“Does not fit”*
**Compatibility-Overall**6%
*“Would not fit my truck”*
**Instructions/User Manual/Troubleshooting**6%
*“instructions not very good”*
**Assembly/Installation**5%
*“Poor instructions”*
**Shock Absorption**4%
*“Poor Quality Shock”*
**Mounting**3%
*“Garbage, clips dont hold the strut on the pins”*
**Strength**3%
*“Not really very Strong”*
**Functionality-Overall**3%
*“Fails to close properly”*
### **Top return reasons **
**Size-Overall**32%
**Compatibility-Overall**16%
**Defective Material/Parts**12%
**Functionality-Overall**7%
**Mounting**6%
**Assembly/Installation**4%
**Advertised Vs Actual Product**4%
**Shock Absorption**4%
**Mechanism Issues**3%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is lift struts profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 33 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the lift struts niche?**
- 21 brands and 42 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in lift struts?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.2%.
- **When does demand for lift struts peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the lift struts niche?**
- Listings span $7.70–$1681.69; the average listing price is $105.27 (sweet spot $15–$100). The average incumbent carries 2,213 reviews — the moat a new listing must climb.
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