---
title: "Kubota — $938K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/kubota"
last_updated: "2026-08-10T22:13:22.144Z"
locale: en
meta:
description: "Niche score 54/100 · $938K/yr market · 368K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $938K/yr market · 368K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kubota — $938K/yr Amazon US Niche (2026) - Flapen"
---
# **kubota**
**Worth a look**
Shows low returns (0.5%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Market size 77Growth 51Conversion 60Competition 16Returns 98Price range 78Avg price 93Brand share 27Review moat 64Quality gap 22
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$49.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.88–$119.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$938K**
$938K/yr · 368K searches
**Review moat**
**Good****940.64**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+22.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, kubota is a $938K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kubota market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$738K–$984K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#1,957**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**7%**
- Duragard42% - Rust-Oleum21% - Kubota15% - Krylon6% - SKYEAR5% - LMParts4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/automotive/kubota/trend)
## **Top kubota search terms**
- **kubota parts**81K/yr+17.2%0.0% conv. - **kubota udt2 hydraulic fluid**45K/yr+16.9%7.2% conv. - **kubota**71K/yr+20.4%0.1% conv. - **kubota tractor parts**31K/yr-1.1%0.0% conv. - **kubota orange spray paint**22K/yr+26.3%12.9% conv. - **kubota orange paint**12K/yr+45.7%6.4% conv. - **kubota hydraulic fluid**18K/yr+18.2%7.1% conv. - **kubota parts online**17K/yr-4.9%0.0% conv. - **kubota genuine parts**9K/yr+83.8%0.0% conv. - **kubota super udt2 hydraulic fluid**8K/yr+82.8%9.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/kubota/search-terms)
## **Top kubota products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$141K30%$281K45%$422K60%$563K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kubota 1 Gallon Super UDT2 Trans-Hydraulic Fluid for Kubota Equipment Hydraulic Systems Transmission Differential and Wet Brake Systems - 128 Fl Oz 128 Ounces**Duragard**$49.52**4.7★740 rev](https://www.amazon.com/dp/B07WNBBK8V) [2**Voraga Kubota Genuine 2.5 Gallon UDT2 Transmission Hydraulic Oil for Heavy Machinery Lubrication Prevent Corrosion 2.5 Ounces**Kubota**$109.16**4.7★424 rev](https://www.amazon.com/dp/B07TMRNXPH) [3**Rust-Oleum 280142 Farm & Implement Spray Paint 12 oz Kubota Orange (Pack of 1)**Rust-Oleum**$10.88**4.8★3,173 rev](https://www.amazon.com/dp/B079H4B16J) [4**Rust-Oleum 280142-6PK Farm & Implement Spray Paint 12 oz Kubota Orange (Pack of 6)**Rust-Oleum**$45.68**4.8★3,173 rev](https://www.amazon.com/dp/B0C6R98TVS) [5**Krylon K01954008 Farm & Implement Spray Paint High Gloss New Kubota Orange 12 oz(340 grams)**Krylon**$11.07**4.4★1,695 rev](https://www.amazon.com/dp/B01CTBEFNA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**R&L Supply Two Pack Genuine OEM Kubota 70000-73713 Bright Orange II Touch Up Spray Paint**R&L Supply**$47.93**3 rev4mo ago](https://www.amazon.com/dp/B0GP3R39MY) [**Bonbo Tractor Grab Hooks Compatible with Kubota Tractors - Bolted on Compact Tractor Bucket Grab Hooks with D Rings and 2 Receiver Orange**Bonbo**$49.64**208 rev10mo ago](https://www.amazon.com/dp/B0FP83J65L) [**Embroidered Hat for Mens Womens Sun Hat Adjustable Outdoor Trucker Hat Hiphop Hat Cap Dad Hat**POK-UJNTION**$23.37**112 rev2y ago](https://www.amazon.com/dp/B0CJF39XW8) [**Rust-Oleum 280142-6PK Farm & Implement Spray Paint 12 oz Kubota Orange (Pack of 6)**Rust-Oleum**$45.68**3,173 rev3y ago](https://www.amazon.com/dp/B0C6R98TVS) [**Rust-Oleum 280159 Farm & Implement Enamel Paint Quart Kubota Orange (Pack of 1)**Rust-Oleum**$24.14**724 rev3y ago](https://www.amazon.com/dp/B077BVKNJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**R&L Supply Two Pack Genuine OEM Kubota 70000-73713 Bright Orange II Touch Up Spray Paint**R&L Supply**$47.93**5.0★**▲ 84%**](https://www.amazon.com/dp/B0GP3R39MY) [**Bonbo Tractor Grab Hooks Compatible with Kubota Tractors - Bolted on Compact Tractor Bucket Grab Hooks with D Rings and 2 Receiver Orange**Bonbo**$49.64**4.3★**▲ 74%**](https://www.amazon.com/dp/B0FP83J65L) [**Rust-Oleum 280142-6PK Farm & Implement Spray Paint 12 oz Kubota Orange (Pack of 6)**Rust-Oleum**$45.68**4.8★**▲ 43%**](https://www.amazon.com/dp/B0C6R98TVS) [**Rust-Oleum 280159 Farm & Implement Enamel Paint Quart Kubota Orange (Pack of 1)**Rust-Oleum**$24.14**4.7★**▲ 40%**](https://www.amazon.com/dp/B077BVKNJL) [**One Gallon 1 Super Udt2 comp w/Kubt c**SKYEAR**$50.85**4.9★**▲ 34%**](https://www.amazon.com/dp/B07XZNBX2V)
**~~View all trending →~~**
## **What buyers say about kubota**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Great color”*
**Value For Money**20%
*“much cheaper”*
**Quality-Overall**10%
*“The plate itself is seems of decent quality for the price”*
**Paint Quality**5%
*“Great Paint”*
**Efficiency**5%
*“WORK WELL”*
**Advertised Vs Actual Product**5%
*“As described”*
**Size-Overall**4%
*“The fit is good”*
**Lubrication**3%
*“Great oil”*
**Leak-Proof**2%
*“No leaks”*
**Fuel Efficiency**2%
*“Good hydraulic oil for your tractor”*
### **What buyers complain about **
**Size-Overall**14%
*“Doesnt fit Kubota demountable bucket”*
**Paint Quality**14%
*“It looks like the orange was painted over John Deere green”*
**Mounting**14%
*“Its missing a bracket”*
**Color**7%
*“Color does not match Kubota orange”*
**Value For Money**7%
*“A bit overpriced as is everything Kubota”*
**Durability**7%
*“Welds could possibly break while in use”*
### **Top return reasons **
**Size-Overall**28%
**Compatibility-Overall**24%
**Leak-Proof**10%
**Value For Money**9%
**Mounting**7%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Width**3%
**Mechanism Issues**2%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is kubota profitable to sell on Amazon United States?**
- The niche generates $938K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the kubota niche?**
- 9 brands and 51 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in kubota?**
- Top complaints mined from reviews: Size-Overall, Paint Quality, Mounting. The return rate is 0.5%.
- **When does demand for kubota peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the kubota niche?**
- Listings span $10.88–$119.03; the average listing price is $49.21 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.
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