---
title: "Kohler Oil — $190K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/kohler-oil"
last_updated: "2026-08-10T20:58:40.683Z"
locale: en
meta:
description: "Niche score 54/100 · $190K/yr market · 69K searches/yr · $37.84 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $190K/yr market · 69K searches/yr · $37.84 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kohler Oil — $190K/yr Amazon US Niche (2026) - Flapen"
---
# **kohler oil**
**Worth a look**
Shows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 38Growth 73Conversion 76Competition 25Returns 98Price range 89Avg price 95Brand share 18Review moat 79Quality gap 16
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.33–$88.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****423.63**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+56.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$190K**
$190K/yr · 69K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, kohler oil is a $190K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kohler oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$303K–$378K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#711**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **63%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**4%**
- Kohler51% - QUICKIEPARTS14% - Maintenance14% - CUB CADET10% - STP4% - Apex Tool Supply3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +56.4% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/us/automotive/kohler-oil/trend)
## **Top kohler oil search terms**
- **kohler oil**22K/yr+44.6%4.4% conv. - **kohler 10w30 oil**11K/yr+89.4%5.0% conv. - **kohler 10w30 synthetic oil**11K/yr+54.3%8.2% conv. - **kohler engine oil**10K/yr+46.9%3.9% conv. - **kohler oil 10w30**5K/yr+60.4%6.5% conv. - **kohler 10w-30 synthetic blend engine oil**4K/yr+68.4%7.6% conv. - **kohler 10w-30 oil**4K/yr+38.7%3.4% conv. - **kohler 7000 series oil**3K/yr+88.0%7.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/kohler-oil/search-terms)
## **Top kohler oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$76K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kohler Oil (10W-30 1 QT)**Kohler**$15.33**4.8★489 rev](https://www.amazon.com/dp/B083ZKG6LR) [2**2 Qts Synethetic Blend 10W30 (FKA) Kohler Engine Oil & 52 050 02-S Oil Filter**QUICKIEPARTS**$34.48**4.6★19 rev](https://www.amazon.com/dp/B0GV4TMX1Z) [3**Maintenance (2 Qts) Synthetic Blend 10W30 Kohler Engine Oil & (1) Kohler 12 050 01-S1 Oil Filter**Maintenance**$31.50**4.8★778 rev](https://www.amazon.com/dp/B0851Q7S1S) [4**CUB CADET KH-25-357-63-S SAE 10W-30 Synthetic Blend Engine Oil 1 Quart Bottle**CUB CADET**$9.33**4.7★48 rev](https://www.amazon.com/dp/B09B2GCG9D) [5**Kohler Replaces 12P Command Engine 10W-30 Motor Oil Case of (12) 25 357 06s 1 Quart Bottles**Kohler**$85.47**4.8★269 rev](https://www.amazon.com/dp/B07D7G6QYQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Replacement for Kohler/Rehlko 10W30 Synthetic Blend Motor Oil | SAE 10W30 Engine Oil for Lawn Mower Small Engine Generator & Outdoor Power Equipment Maintenance 2 Pack Refill Set Part #25 357 64-S**Apex Tool Supply**$25.93**1 rev2mo ago](https://www.amazon.com/dp/B0GXMXX2YS) [**2 Qts Synethetic Blend 10W30 (FKA) Kohler Engine Oil & 52 050 02-S Oil Filter**QUICKIEPARTS**$34.48**19 rev3mo ago](https://www.amazon.com/dp/B0GV4TMX1Z) [**Kohler Genuine 12 050 01-S Oil Change Kit w/Oil pad 10W-30 Oil and Fuel Treatment**Kohler**$37.60**40 rev8mo ago](https://www.amazon.com/dp/B0FX18PQZ9) [**OEM Replacement for Kohler 10W30 Engine Oil & 12 050 01-S Oil Filter Kit 2 Qt 3-Pack Synthetic Blend Motor Oil Small Engine Oil for Lawn Mower Generator & Outdoor Power Equipment Maintenance Refill**Generic**$37.43**10 rev9mo ago](https://www.amazon.com/dp/B0FRSZ9T7S) [**CYCLEMAX 10W-30 Semi Synthetic Engine Oil Change Kit Compatible with Kohler Lawnmower Engines**CYCLEMAX**$34.43**13 rev2y ago](https://www.amazon.com/dp/B0CXBT3FGG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Replacement for Kohler/Rehlko 10W30 Synthetic Blend Motor Oil | SAE 10W30 Engine Oil for Lawn Mower Small Engine Generator & Outdoor Power Equipment Maintenance 2 Pack Refill Set Part #25 357 64-S**Apex Tool Supply**$25.93**5.0★**▲ 64%**](https://www.amazon.com/dp/B0GXMXX2YS) [**2 Qts Synethetic Blend 10W30 (FKA) Kohler Engine Oil & 52 050 02-S Oil Filter**QUICKIEPARTS**$34.48**4.6★**▲ 64%**](https://www.amazon.com/dp/B0GV4TMX1Z) [**CYCLEMAX 10W-30 Semi Synthetic Engine Oil Change Kit Compatible with Kohler Lawnmower Engines**CYCLEMAX**$34.43**5.0★**▲ 44%**](https://www.amazon.com/dp/B0CXBT3FGG) [**CUB CADET KH-25-357-63-S SAE 10W-30 Synthetic Blend Engine Oil 1 Quart Bottle**CUB CADET**$9.33**4.7★**▲ 31%**](https://www.amazon.com/dp/B09B2GCG9D) [**Kohler 25 357 05-S Case of 12 Quarts SAE 10W-30 Oil**Kohler**$88.06**4.8★**▲ 27%**](https://www.amazon.com/dp/B00RO4U3TS)
**~~View all trending →~~**
## **What buyers say about kohler oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great kit”*
**Advertised Vs Actual Product**17%
*“Just as advertised”*
**Value For Money**15%
*“fair price”*
**Lubrication**13%
*“Very convenient oil change kit”*
**Size-Overall**6%
*“Fit good”*
**Ease Of Use**6%
*“Easy to use”*
**Filtration**4%
*“this is the right filter”*
**Efficiency**4%
*“It works great”*
**Maintenance And Repair**4%
*“Great kit to get for annual engine maintenance”*
**Motor Power**4%
*“Motor runs smoothly”*
### **What buyers complain about **
**Value For Money**17%
*“a little expensive”*
**Filtration**17%
*“Unfortunately this on had a smaller air filter”*
**Size-Overall**15%
*“Air filter didn't fit”*
**Advertised Vs Actual Product**11%
*“Misleading Item Description”*
**Fuel Efficiency**9%
*“I did not receive my fuel treatment”*
**Ethical Trade/Fair Trade**4%
*“They are scammers”*
**Quality-Overall**4%
*“unknown in terms of quality”*
**Lubrication**2%
*“didnt get a chance to use it for the recent oil change”*
**Heating**2%
*“Before, it would stop as soon as it started, which was very troublesome, especially when it was cold”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Compatibility-Overall**15%
**Value For Money**12%
**Leak-Proof**10%
**Lubrication**10%
**Size-Overall**9%
**Defective Material/Parts**6%
**Functionality-Overall**3%
**Filtration**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is kohler oil profitable to sell on Amazon United States?**
- The niche generates $190K/yr across 16 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +56.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the kohler oil niche?**
- 8 brands and 41 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in kohler oil?**
- Top complaints mined from reviews: Value For Money, Filtration, Size-Overall. The return rate is 0.4%.
- **When does demand for kohler oil peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the kohler oil niche?**
- Listings span $9.33–$88.06; the average listing price is $37.84 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.
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