---
title: "Kia Sportage — $236K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/kia-sportage"
last_updated: "2026-08-10T18:00:21.726Z"
locale: en
meta:
description: "Niche score 52/100 · $236K/yr market · 772K searches/yr · $27.78 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $236K/yr market · 772K searches/yr · $27.78 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kia Sportage — $236K/yr Amazon US Niche (2026) - Flapen"
---
# **kia sportage**
**Worth a look**
Shows a sweet-spot price point ($27.78 avg), but weak search conversion (1.1%) keeps it on the watch list.
Market size 44Growth 36Conversion 14Competition 66Returns 54Price range 77Avg price 95Brand share 86Review moat 24Quality gap 50
**Avg price**
**Incredible****$27.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.64–$115.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$236K**
$236K/yr · 772K searches
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,346.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, kia sportage is a $236K/yr Amazon United States market (772K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kia sportage market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$278K–$347K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,492**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**49%**
Top 20: 83%
**Top-5 click share**
**46%**
Top 20: 79%
**Open market**
**47%**
- QBUC19% - ANFOKAS12% - Volcaner7% - VCCARVN6% - SINGARO5% - MaserWeller4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.
20K15KBlack Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/automotive/kia-sportage/trend)
## **Top kia sportage search terms**
- **kia sportage 2026 accessories**205K/yr+25.5%0.8% conv. - **2026 kia sportage accessories**105K/yr+9.5%0.9% conv. - **kia sportage 2023 accessories**76K/yr+0.3%0.7% conv. - **2023 kia sportage accessories**57K/yr+0.8%0.6% conv. - **kia sportage 2025 accessories**97K/yr-14.3%0.8% conv. - **kia sportage 2024 accessories**47K/yr-10.0%0.4% conv. - **2025 kia sportage accessories**45K/yr+12.9%0.7% conv. - **2024 kia sportage accessories**31K/yr-10.6%0.6% conv. - **kia sportage accessories**30K/yr+5.2%0.3% conv. - **kia sportage**28K/yr+6.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/kia-sportage/search-terms)
## **Top kia sportage products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$35K20%$47K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QBUC for Kia Key Fob Cover with Keychain Car Key Case Shell Protection Fit for Kia K5 Forte Sportage Soul Seltos Telluride Sorento**QBUC**$12.24**4.3★577 rev](https://www.amazon.com/dp/B0D5B5Z743) [2**ANFOKAS Compatible with Kia Sportage 2026 2025 2024 2023 Accessories NQ5 Car Interior Center Console Organizer Armrest Storage Box Armrest Cover Insert Tray -Black**ANFOKAS**$13.82**4.7★360 rev](https://www.amazon.com/dp/B0BVBGZFBC) [3**Volcaner for 2023-2026 Kia Sportage Cargo Cover - Leather Retractable Rear Trunk Cover for Kia Sportage 2026 Accessories 2023-2025 Anti-Peeping Security Luggage Shade Shield**Volcaner**$61.30**4.7★374 rev](https://www.amazon.com/dp/B0BL3HNDKQ) [4**VCCARVN for Kia Key Fob Cover with Keychain - TPU Key Case Shell Protector Compatible with Kia Telluride Sorento K4 K5 EV5 Sportage 5 Button Smart Remote Key Purple**VCCARVN**$10.58**4.4★113 rev](https://www.amazon.com/dp/B0G9WFKRGF) [5**SINGARO Car Cup Holder Coaster Silicone Cup Holder Insert Universal Non-Slip Cup Holders Car Accessories Interior for Women and Man Interior Sets 4 Pack Black**SINGARO**$6.64**4.6★11,814 rev](https://www.amazon.com/dp/B0CWQ8QMKT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VCCARVN for Kia Key Fob Cover with Keychain - TPU Key Case Shell Protector Compatible with Kia Telluride Sorento K4 K5 EV5 Sportage 5 Button Smart Remote Key Purple**VCCARVN**$10.58**113 rev6mo ago](https://www.amazon.com/dp/B0G9WFKRGF) [**XCNGSUA Double Set Screen Protector for 2026 Kia Sportage 12.3 Inch Navi & AC Air Conditioner for 2026 Kia Sportage (LX/EX/X-Line/SX/SX Prestige/X-Pro Prestige) Screen Protector for 2026 Sportage Hybrid Accessories**XCNGSUA**$38.53**16 rev7mo ago](https://www.amazon.com/dp/B0G52F8CP1) [**EcoNour Windshield Sunshade Compatible for Kia Sportage NQ5 2023-2024 2025 2026 Sun Visor for Front Windshield & Window Sun Shade Cover UV Heat Blocker & Protector Car Accessories**EcoNour**$19.54**121,611 rev7mo ago](https://www.amazon.com/dp/B0G3GKYC13) [**HGWEI Hidden Center Console Organizer Compatible with 2023-2026 Kia Sportage Interior Accessories - Lid of Armrest Storage Box NQ5 Secret Compartment Insert Tray Black**HGWEI**$19.32**32 rev9mo ago](https://www.amazon.com/dp/B0FT31DFBP) [**Runine Floor Mats for Kia Sportage 2023-2026 (Not for Hybrid) All Weather Protection Custom Floor Mats Trunk Cargo and Car Windshield Cover Set for Kia Sportage Accessories Car Floor Liners Set**Runine**$115.86**151 rev9mo ago](https://www.amazon.com/dp/B0FR16PDNY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VCCARVN for Kia Key Fob Cover with Keychain - TPU Key Case Shell Protector Compatible with Kia Telluride Sorento K4 K5 EV5 Sportage 5 Button Smart Remote Key Purple**VCCARVN**$10.58**4.4★**▲ 184%**](https://www.amazon.com/dp/B0G9WFKRGF) [**XCNGSUA Double Set Screen Protector for 2026 Kia Sportage 12.3 Inch Navi & AC Air Conditioner for 2026 Kia Sportage (LX/EX/X-Line/SX/SX Prestige/X-Pro Prestige) Screen Protector for 2026 Sportage Hybrid Accessories**XCNGSUA**$38.53**3.9★**▲ 125%**](https://www.amazon.com/dp/B0G52F8CP1) [**EnzeroTools Car Seat Gap Filler 2-Pack No-Drop Seat Side Gap Seam Filler Organizer with Phone Holder Universal Fit Fill The Gap Between Seat & Console Perfect for Car SUV Truck**EnzeroTools**$9.32**4.0★**▲ 113%**](https://www.amazon.com/dp/B0FBSM6PLB) [**EcoNour Windshield Sunshade Compatible for Kia Sportage NQ5 2023-2024 2025 2026 Sun Visor for Front Windshield & Window Sun Shade Cover UV Heat Blocker & Protector Car Accessories**EcoNour**$19.54**4.4★**▲ 90%**](https://www.amazon.com/dp/B0G3GKYC13) [**HGWEI Hidden Center Console Organizer Compatible with 2023-2026 Kia Sportage Interior Accessories - Lid of Armrest Storage Box NQ5 Secret Compartment Insert Tray Black**HGWEI**$19.32**4.4★**▲ 75%**](https://www.amazon.com/dp/B0FT31DFBP)
**~~View all trending →~~**
## **What buyers say about kia sportage**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Awesome fit”*
**Quality-Overall**14%
*“Excellent quality looks elegant”*
**Value For Money**7%
*“Excellent price”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Cleaning**5%
*“Easy to Keep Clean”*
**Assembly/Installation**4%
*“easy to assemble”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**3%
*“Works great in car”*
**Strength**2%
*“Well made, Sturdy, easy to install”*
**Durability**2%
*“Durable material”*
### **What buyers complain about **
**Size-Overall**28%
*“Too long”*
**Compatibility-Overall**8%
*“The cover did not fit my jeep wrangler unlimited”*
**Quality-Overall**6%
*“Its flimsy, not great quality”*
**Strength**4%
*“Cheap and flimsy”*
**Advertised Vs Actual Product**3%
*“Inaccurate description”*
**Ease Of Cleaning**3%
*“is a real pain to clean”*
**Value For Money**3%
*“However, I think the price is a little high for the amount you get”*
**Ease Of Use**3%
*“Cant get on”*
**Grip**3%
*“Does not stay in place”*
**Assembly/Installation**2%
*“A nightmare to install”*
### **Top return reasons **
**Size-Overall**65%
**Compatibility-Overall**7%
**Advertised Vs Actual Product**5%
**Width**4%
**Material Quality**2%
**Quality-Overall**2%
**Functionality-Overall**2%
**Value For Money**2%
**Strength**1%
**Wheel Quality**1%
## **Common questions**
- **Is kia sportage profitable to sell on Amazon United States?**
- The niche generates $236K/yr across 37 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the kia sportage niche?**
- 34 brands and 66 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in kia sportage?**
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Quality-Overall. The return rate is 2.8%.
- **When does demand for kia sportage peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the kia sportage niche?**
- Listings span $6.64–$115.86; the average listing price is $27.78 (sweet spot $15–$100). The average incumbent carries 5,346 reviews — the moat a new listing must climb.
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