---
title: "Kenworth — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/kenworth"
last_updated: "2026-08-11T00:00:20.374Z"
locale: en
meta:
description: "Niche score 54/100 · $91K/yr market · 303K searches/yr · $76.62 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $91K/yr market · 303K searches/yr · $76.62 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kenworth — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **kenworth**
**Worth a look**
Shows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Market size 23Growth 18Conversion 5Competition 91Returns 82Price range 19Avg price 84Brand share 95Review moat 88Quality gap 68
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Review moat**
**Great****238.04**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$76.62**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$91K**
$91K/yr · 303K searches
**Price range**
**Bad****$8.06–$465.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, kenworth is a $91K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kenworth market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$115K–$153K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#5,214**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**53 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**36%**
Top 20: 72%
**Top-5 click share**
**24%**
Top 20: 52%
**Open market**
**60%**
- WANBAOEBKE10% - Partsam10% - Floridas Finest Custom Works7% - Kenworth5% - GG Grand General5% - United Pacific4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/automotive/kenworth/trend)
## **Top kenworth search terms**
- **kenworth w900 accessories**78K/yr-23.5%0.4% conv. - **kenworth t800 accessories**65K/yr-18.7%0.4% conv. - **kenworth**50K/yr-2.7%0.1% conv. - **kenworth t660 accessories**26K/yr-5.2%0.3% conv. - **kenworth t800**20K/yr-11.3%0.4% conv. - **kenworth accessories**15K/yr-0.1%0.3% conv. - **kenworth w900**17K/yr-25.1%0.4% conv. - **kenworth t600 accessories**11K/yr-0.6%0.2% conv. - **kenworth t660**10K/yr-1.5%0.2% conv. - **kenworth t600**8K/yr-7.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/kenworth/search-terms)
## **Top kenworth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WANBAOEBKE American Flag Kenworth Men Sandwich Baseball Cap Casquette Adjustable Unisex Aldult Adjustable Golf Cap for Man Ladys Black.**WANBAOEBKE**$13.27**4.2★26 rev](https://www.amazon.com/dp/B0D77HWR4Y) [2**Stainless Steel Fender Shield Set Compatible with Kenworth T600 T800 & W900**Floridas Finest Custom Works**$134.69**5.0★5 rev](https://www.amazon.com/dp/B0D7N1LMJZ) [3**PHINLION 578 LED Light Bulbs Super Bright 3030 6-SMD Festoon 41mm 42mm 211-2 212-2 LED Bulbs for Car Interior Map Dome Trunk Courtesy Lights Red (4 Pack)**PHINLION**$12.27**4.5★4,957 rev](https://www.amazon.com/dp/B08GS8JGSK) [4**BDA Kenworth Red & Silver Pewter Key Tag Keychain**K-Musculo**$10.23**4.6★327 rev](https://www.amazon.com/dp/B00KC4WXFE) [5**CF19501C Cab Air Filter Chrome Exterior Compatible With Kenworth T600 T450 T800 W800 W900 T600B W900L 1986-2015-Up (Chrome) With 2 Filter Layers Replaces 19501C CF19501C**RydSuns**$24.68**4.4★29 rev](https://www.amazon.com/dp/B0DS292186)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Diesel Power Plus Kenworth Trucks Black Cotton Blend Pullover Hoodie with Bug Logo Classic Sweatshirt Casual Wear (US Alpha XX-Large Regular Regular)**Diesel Power Plus**$41.95**3 rev7mo ago](https://www.amazon.com/dp/B0G26X3PS2) [**PARTsam 2Pcs Straight Down Watermelon Light Under Glow Frame Brackets Clamp-On Mount No Drilling Required Stainless Steel Universal for Semi-Trucks Trucks Pickup**Partsam**$48.90**23 rev10mo ago](https://www.amazon.com/dp/B0FNMN1FQK) [**Partsam 1Pcs Radius-Style 14 Front Air Cleaner Light Bar with 3Pcs Glass Watermelon Lights Stainless Steel Bracket Compatible with Peterbilt Kenworth Freightliner Trucks Clear Lens**Partsam**$118.75**15 rev11mo ago](https://www.amazon.com/dp/B0FK4LKB1B) [**2 Pack Cab Door Seal Edge Strip Compatible with Kenworth T600 T800 W900 Replace K207-482 Weather Stripping Rubber Seal for Stationary Door Fram**Bestview**$69.87**9 rev1y ago](https://www.amazon.com/dp/B0FB2RR8MJ) [**FV 2-Pack Interior Sun Visor Mounting Clips Gray Bone Compatible with Select Peterbilt Kenworth Heavy Duty Trucks Replaces S16-1023-661**FV FIT VEHICLE PARTS MANUFACTURER**$25.91**60 rev1y ago](https://www.amazon.com/dp/B0F9KKRWNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PARTsam 2Pcs Straight Down Watermelon Light Under Glow Frame Brackets Clamp-On Mount No Drilling Required Stainless Steel Universal for Semi-Trucks Trucks Pickup**Partsam**$48.90**4.9★**▲ 295%**](https://www.amazon.com/dp/B0FNMN1FQK) [**SEPEY Truck Floor Mat Seat Floor Liners Compatible with Kenworth T600 T660 T800 W900**P SEPEY**$84.69**3.2★**▲ 230%**](https://www.amazon.com/dp/B0B461CNJ6) [**Diesel Power Plus Kenworth Trucks Black Cotton Blend Pullover Hoodie with Bug Logo Classic Sweatshirt Casual Wear (US Alpha XX-Large Regular Regular)**Diesel Power Plus**$41.95**5.0★**▲ 227%**](https://www.amazon.com/dp/B0G26X3PS2) [**Fresh Filter Compatible With Kenworth T600 T450 T800 W800 W900 T600B W900L 1986-2015-Up Chrome Exterior Cab Air Filter CF19501C**SsllZdq**$20.56**5.0★**▲ 186%**](https://www.amazon.com/dp/B0F4CQFM8V) [**WANBAOEBKE American Flag Kenworth Men Sandwich Baseball Cap Casquette Adjustable Unisex Aldult Adjustable Golf Cap for Man Ladys Black.**WANBAOEBKE**$13.27**4.2★**▲ 146%**](https://www.amazon.com/dp/B0D77HWR4Y)
**~~View all trending →~~**
## **What buyers say about kenworth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit is good”*
**Quality-Overall**18%
*“the switches are decent quality”*
**Value For Money**13%
*“Awesome price”*
**Brightness/Shine/Glow**11%
*“Very bright”*
**Advertised Vs Actual Product**5%
*“Work as it should”*
**Assembly/Installation**5%
*“Good product, easy to install”*
**Design-Overall**3%
*“Worked great and looks great”*
**Material Quality**3%
*“The materials feel resistant and durable, ideal for use in semi-trailers”*
**Durability**2%
*“durable”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Quality-Overall**17%
*“Low quality”*
**Size-Overall**15%
*“LED bulb dont fit”*
**Durability**12%
*“broke in a day”*
**Compatibility-Overall**7%
*“Incompatible with the 2026 Peterbilt 589”*
**Leak-Proof**7%
*“Leaks”*
**Functionality-Overall**5%
*“Do not leave on truck when not in use”*
**Assembly/Installation**3%
*“Just installed them there blown out and blinking”*
**Advertised Vs Actual Product**3%
*“which they do not explain on their Amazon description”*
**Spray/Flow**2%
*“when I fixed that problem then it just decided to spray on its own the handle was stuck”*
**Brightness/Shine/Glow**2%
*“Not working one is blinking”*
### **Top return reasons **
**Size-Overall**45%
**Compatibility-Overall**12%
**Defective Material/Parts**7%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Color**2%
**Brightness/Shine/Glow**2%
**Quality-Overall**2%
**Material Quality**2%
## **Common questions**
- **Is kenworth profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 75 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the kenworth niche?**
- 53 brands and 94 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in kenworth?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.6%.
- **When does demand for kenworth peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the kenworth niche?**
- Listings span $8.06–$465.47; the average listing price is $76.62 (sweet spot $15–$100). The average incumbent carries 238 reviews — the moat a new listing must climb.
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