---
title: "Kawasaki Fuel Pump — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/kawasaki-fuel-pump"
last_updated: "2026-08-10T17:03:41.148Z"
locale: en
meta:
  description: "Niche score 55/100 · $44K/yr market · 26K searches/yr · $15.51 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $44K/yr market · 26K searches/yr · $15.51 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Kawasaki Fuel Pump — $44K/yr Amazon US Niche (2026) - Flapen"
---

# **kawasaki fuel pump**

**Worth a look**

Shows demand growing +127.3% this quarter, but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 95Conversion 90Competition 13Returns 85Price range 70Avg price 76Brand share 34Review moat 89Quality gap 43

**Growth**

**Incredible****+127.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****224**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.51**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$10.90–$24.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$44K**

$44K/yr · 26K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

According to Flapen's Amazon United States niche tracking, kawasaki fuel pump is a $44K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **kawasaki fuel pump market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**3K–4K**</dd><dd>avg 250–500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$47K–$62K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**10.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#264**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**89%**</dd>

<dt>**Sponsored**</dt><dd>**100%**</dd>

<dt>**Out of stock**</dt><dd>**8.3%**</dd>

<dt>**Avg brand age**</dt><dd>**38 months**</dd>

<dt>**Avg seller age**</dt><dd>**176 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **—flat

**Sellers**

**28**

**Top-5 brand share**

**85%**

Top 20: 100%

**Top-5 click share**

**85%**

Top 20: 100%

**Open market**

**11%**

- partszen50% - JEENDA16% - BlueStars6% - Pro Chaser6% - karvayna6% - Kawasaki4% - Open — no brand owns it (3 brands, 11%)

## **Demand**

Weekly Amazon search volume, last 12 weeks — +127.3% search growth over the last 90 days.

1K600Apr '26May '26May '26May '26Jun '26Jun '26

[**Open Trend **](https://flapen.com/research/us/automotive/kawasaki-fuel-pump/trend)

## **Top kawasaki fuel pump search terms**

- **kawasaki fuel pump**12K/yr+96.9%5.5% conv. - **kawasaki fr691v fuel pump**8K/yr+139.3%13.8% conv. - **fr691v fuel pump**3K/yr+183.1%13.1% conv. - **kawasaki fr730v fuel pump**3K/yr+190.6%14.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/kawasaki-fuel-pump/search-terms)

## **Top kawasaki fuel pump products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$7K30%$13K45%$20K60%$26K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![partszen 49040-0770 49040-7008 Fuel Pump Fits for Kawasaki FR FS FX Series FR541V FR600V FR651V FR691V FR730V FS481V FS541V FS600V FS651V FS691V FS730V with Fuel Filter Clamps](https://m.media-amazon.com/images/I/41O124uVhIL.jpg)**partszen 49040-0770 49040-7008 Fuel Pump Fits for Kawasaki FR FS FX Series FR541V FR600V FR651V FR691V FR730V FS481V FS541V FS600V FS651V FS691V FS730V with Fuel Filter Clamps**partszen**$14.64**4.5★672 rev](https://www.amazon.com/dp/B09KZPWNTP) [2![JEENDA Fuel Pump 49040-7008 49040-0770 MIU12470 Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V](https://m.media-amazon.com/images/I/41cyXM+zWRL.jpg)**JEENDA Fuel Pump 49040-7008 49040-0770 MIU12470 Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V**JEENDA**$11.39**4.4★515 rev](https://www.amazon.com/dp/B09C22LXVF) [3![BlueStars 49040-7008 49040-0770 MIU12470 Fuel Pump - Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V John Deere 636M 647A](https://m.media-amazon.com/images/I/31l0GkbxQFL.jpg)**BlueStars 49040-7008 49040-0770 MIU12470 Fuel Pump - Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V John Deere 636M 647A**BlueStars**$10.90**4.0★322 rev](https://www.amazon.com/dp/B0BYNMKGLS) [4![FR730V FX691V Fuel Pump for Kawasaki FR651V FR691V FX730V FX651V FT730V 49040-0770 9040-7008 49040-0802 FS541V FS730V 4 Stroke Engine](https://m.media-amazon.com/images/I/41yNufoVKvL.jpg)**FR730V FX691V Fuel Pump for Kawasaki FR651V FR691V FX730V FX651V FT730V 49040-0770 9040-7008 49040-0802 FS541V FS730V 4 Stroke Engine**Pro Chaser**$15.08**4.8★21 rev](https://www.amazon.com/dp/B0FLW6MPLD) [5![Karvayna FR691V Fuel Pump for Kawasaki 49040-7008 49040-0770 FR651V FR600V FR541V FR730V FS481V FS541V FS600V FS651V FS691V FS730V FX730V FX691V FX651V FX600V FX541V FX481V Lawn Mower MIU12470](https://m.media-amazon.com/images/I/41JBJI8Dv4L.jpg)**Karvayna FR691V Fuel Pump for Kawasaki 49040-7008 49040-0770 FR651V FR600V FR541V FR730V FS481V FS541V FS600V FS651V FS691V FS730V FX730V FX691V FX651V FX600V FX541V FX481V Lawn Mower MIU12470**karvayna**$13.98**3.9★24 rev](https://www.amazon.com/dp/B0FQ43CWKY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OEM Replacement 49040-0770 Fuel Pump for Kawasaki FR541V FR600V FR651V FR691V FR730V FS481V FS541V FS600V FS651V FS691V FS730V Replaces 49040-7008](https://m.media-amazon.com/images/I/41B7r4nRu1L.jpg)**OEM Replacement 49040-0770 Fuel Pump for Kawasaki FR541V FR600V FR651V FR691V FR730V FS481V FS541V FS600V FS651V FS691V FS730V Replaces 49040-7008**PFVF**$15.69**2 rev6mo ago](https://www.amazon.com/dp/B0H2WPL8XR) [![Karvayna FR691V Fuel Pump for Kawasaki 49040-7008 49040-0770 FR651V FR600V FR541V FR730V FS481V FS541V FS600V FS651V FS691V FS730V FX730V FX691V FX651V FX600V FX541V FX481V Lawn Mower MIU12470](https://m.media-amazon.com/images/I/41JBJI8Dv4L.jpg)**Karvayna FR691V Fuel Pump for Kawasaki 49040-7008 49040-0770 FR651V FR600V FR541V FR730V FS481V FS541V FS600V FS651V FS691V FS730V FX730V FX691V FX651V FX600V FX541V FX481V Lawn Mower MIU12470**karvayna**$13.98**24 rev10mo ago](https://www.amazon.com/dp/B0FQ43CWKY) [![Ferilter Fuel Pump for Kawasaki 18-24HP FR691V FR651V FR730V FR541V FR600V FS600V FS481V FS541V FS651V FS691V FS730V 18HP 21.5HP 22HP 23HP 24HP Engine Fuel Filter Fuel Pump Clamps Kit](https://m.media-amazon.com/images/I/41KVZTScsaL.jpg)**Ferilter Fuel Pump for Kawasaki 18-24HP FR691V FR651V FR730V FR541V FR600V FS600V FS481V FS541V FS651V FS691V FS730V 18HP 21.5HP 22HP 23HP 24HP Engine Fuel Filter Fuel Pump Clamps Kit**Ferilter**$14.15**27 rev11mo ago](https://www.amazon.com/dp/B0FHPN1NH5) [![49040-0770 49040-7008 MIU12470 Fuel Pump 11013-0752 Air Filter Fit for Kawasaki FS FR FX Series EngineReplace for FR541V FR600V FR651V FR691V FR730V FS481V FS541V FS600V FS651V FS691V FS730V Engine](https://m.media-amazon.com/images/I/41G0xQ-KKfL.jpg)**49040-0770 49040-7008 MIU12470 Fuel Pump 11013-0752 Air Filter Fit for Kawasaki FS FR FX Series EngineReplace for FR541V FR600V FR651V FR691V FR730V FS481V FS541V FS600V FS651V FS691V FS730V Engine**JRbuid**$19.42**51 rev1y ago](https://www.amazon.com/dp/B0DBT5BYG4) [![BlueStars 49040-7008 49040-0770 MIU12470 Fuel Pump - Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V John Deere 636M 647A](https://m.media-amazon.com/images/I/31l0GkbxQFL.jpg)**BlueStars 49040-7008 49040-0770 MIU12470 Fuel Pump - Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V John Deere 636M 647A**BlueStars**$10.90**322 rev3y ago](https://www.amazon.com/dp/B0BYNMKGLS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OEM Replacement 49040-0770 Fuel Pump for Kawasaki FR541V FR600V FR651V FR691V FR730V FS481V FS541V FS600V FS651V FS691V FS730V Replaces 49040-7008](https://m.media-amazon.com/images/I/41B7r4nRu1L.jpg)**OEM Replacement 49040-0770 Fuel Pump for Kawasaki FR541V FR600V FR651V FR691V FR730V FS481V FS541V FS600V FS651V FS691V FS730V Replaces 49040-7008**PFVF**$15.69**5.0★**▲ 105%**](https://www.amazon.com/dp/B0H2WPL8XR) [![FR730V FX691V Fuel Pump for Kawasaki FR651V FR691V FX730V FX651V FT730V 49040-0770 9040-7008 49040-0802 FS541V FS730V 4 Stroke Engine](https://m.media-amazon.com/images/I/41yNufoVKvL.jpg)**FR730V FX691V Fuel Pump for Kawasaki FR651V FR691V FX730V FX651V FT730V 49040-0770 9040-7008 49040-0802 FS541V FS730V 4 Stroke Engine**Pro Chaser**$15.08**4.8★**▲ 79%**](https://www.amazon.com/dp/B0FLW6MPLD) [![Ferilter Fuel Pump for Kawasaki 18-24HP FR691V FR651V FR730V FR541V FR600V FS600V FS481V FS541V FS651V FS691V FS730V 18HP 21.5HP 22HP 23HP 24HP Engine Fuel Filter Fuel Pump Clamps Kit](https://m.media-amazon.com/images/I/41KVZTScsaL.jpg)**Ferilter Fuel Pump for Kawasaki 18-24HP FR691V FR651V FR730V FR541V FR600V FS600V FS481V FS541V FS651V FS691V FS730V 18HP 21.5HP 22HP 23HP 24HP Engine Fuel Filter Fuel Pump Clamps Kit**Ferilter**$14.15**4.6★**▲ 39%**](https://www.amazon.com/dp/B0FHPN1NH5) [![JEENDA Fuel Pump 49040-7008 49040-0770 MIU12470 Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V](https://m.media-amazon.com/images/I/41cyXM+zWRL.jpg)**JEENDA Fuel Pump 49040-7008 49040-0770 MIU12470 Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V**JEENDA**$11.39**4.4★**▲ 22%**](https://www.amazon.com/dp/B09C22LXVF) [![BlueStars 49040-7008 49040-0770 MIU12470 Fuel Pump - Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V John Deere 636M 647A](https://m.media-amazon.com/images/I/31l0GkbxQFL.jpg)**BlueStars 49040-7008 49040-0770 MIU12470 Fuel Pump - Compatible with Kawasaki FS FR FX Series Engines FS481V FS541V FS600V FS651V FS691V FS730V FR541V FR600V FR651V FR691V FR730V John Deere 636M 647A**BlueStars**$10.90**4.0★**▲ 22%**](https://www.amazon.com/dp/B0BYNMKGLS)

**~~View all trending →~~**

## **What buyers say about kawasaki fuel pump**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**37%

*“Fit Good”*

**Advertised Vs Actual Product**9%

*“Works like advertised”*

**Quality-Overall**8%

*“Very good fuel pump”*

**Assembly/Installation**7%

*“Easy installation”*

**Efficiency**6%

*“Works perfectly”*

**Fuel Efficiency**5%

*“Got my mower up and running and have not had a fuel issue since”*

**Maintenance And Repair**4%

*“was an easy replacement”*

**Value For Money**4%

*“It was a good deal compared to the price of a OEM Kawasaki replacement”*

**Correct Contents**3%

*“correct part, shipped on time, works good”*

**Durability**2%

*“Durability and quality TBD”*

### **What buyers complain about **

**Leak-Proof**25%

*“Leaked”*

**Durability**10%

*“Does not last”*

**Functionality-Overall**8%

*“Does not work”*

**Suction**5%

*“Poor suction, Ive tried two”*

**Value For Money**5%

*“Waste of my money”*

**Size-Overall**5%

*“No it didnt fitting”*

**Mounting**5%

*“Doesn't fit kawasaki 23 hp factory mount”*

**Flexibility**3%

*“Diaphragm does not flex”*

**Rusts/Corrodes**3%

*“had a buildup of black smoke residue on the mower frame”*

**Assembly/Installation**3%

*“Product did not work when installed”*

### **Top return reasons **

**Size-Overall**22%

**Compatibility-Overall**17%

**Defective Material/Parts**15%

**Functionality-Overall**13%

**Socket/Port/Plug**6%

**Connectivity-Overall**5%

**Leak-Proof**4%

**Filtration**3%

**Quality-Overall**3%

**Assembly/Installation**2%

## **Common questions**

<dl>

<dt>**Is kawasaki fuel pump profitable to sell on Amazon United States?**</dt><dd>The niche generates $44K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +127.3%. Flapen's verdict: Worth a look (55/100).</dd>

<dt>**How competitive is the kawasaki fuel pump niche?**</dt><dd>9 brands and 28 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.</dd>

<dt>**What do buyers complain about in kawasaki fuel pump?**</dt><dd>Top complaints mined from reviews: Leak-Proof, Durability, Functionality-Overall. The return rate is 1.5%.</dd>

<dt>**What does it cost to enter the kawasaki fuel pump niche?**</dt><dd>Listings span $10.90–$24.37; the average listing price is $15.51 (sweet spot $15–$100). The average incumbent carries 224 reviews — the moat a new listing must climb.</dd>

</dl>

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