---
title: "Kawasaki Fr691v Oil Filter — $505K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/kawasaki-fr691v-oil-filter"
last_updated: "2026-08-10T21:29:54.967Z"
locale: en
meta:
description: "Niche score 63/100 · $505K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $505K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kawasaki Fr691v Oil Filter — $505K/yr Amazon US Niche (2026) - Flapen"
---
# **kawasaki fr691v oil filter**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 64Conversion 84Competition 49Returns 97Price range 83Avg price 88Brand share 54Review moat 67Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.18**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.97–$56.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****804.54**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+42.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$505K**
$505K/yr · 272K searches
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, kawasaki fr691v oil filter is a $505K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 63/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kawasaki fr691v oil filter market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$605K–$807K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**24%**
- Kawasaki41% - FHSJXR17% - WDKTBM7% - CYCLEMAX4% - LCGLY4% - ANAHAF3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +42.2% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 9.8×
[**Open Trend **](https://flapen.com/research/us/automotive/kawasaki-fr691v-oil-filter/trend)
## **Top kawasaki fr691v oil filter search terms**
- **kawasaki oil filter 49065-0721**32K/yr+114.9%8.8% conv. - **kawasaki fr691v oil filter**31K/yr+87.5%8.5% conv. - **kawasaki oil filter**43K/yr-29.5%3.2% conv. - **49065-0721 kawasaki oil filter**27K/yr+31.5%11.7% conv. - **49065-0721**13K/yr+40.8%7.8% conv. - **49065-7007 kawasaki oil filter**12K/yr+37.1%11.1% conv. - **kawasaki fr730v oil filter**11K/yr+51.5%8.2% conv. - **kawasaki fx730v oil filter**10K/yr+40.2%3.2% conv. - **oil filter for kawasaki fr691v**10K/yr+62.2%8.2% conv. - **kawasaki 49065-0721 oil filter**13K/yr+17.9%11.7% conv. [**All search terms **](https://flapen.com/research/us/automotive/kawasaki-fr691v-oil-filter/search-terms)
## **Top kawasaki fr691v oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$25K10%$51K15%$76K20%$101K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kawasaki 49065-0736 Oil Filter Replaces 49065-7007 and 49065-0721**Kawasaki**$12.90**4.8★4,487 rev](https://www.amazon.com/dp/B01BF75O3E) [2**FHSJXR 49065-0721 Oil Filter 49065-7007 for Kawasaki FR691V FR730V FR651V FR600V FX600V FX730V FS691V FS651V FR651V Engines Pack of 2**FHSJXR**$13.48**4.7★278 rev](https://www.amazon.com/dp/B0CZ98VD8N) [3**Kawasaki 49065-0721 Oil Filter Replaces 49065-7007 (2 Pack)**Kawasaki**$22.05**4.8★3,184 rev](https://www.amazon.com/dp/B00WHEVQN2) [4**Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007**Kawasaki**$43.51**4.8★882 rev](https://www.amazon.com/dp/B01J63ATBG) [5**WDKTBM 49065-0721 Oil Filter 49065-7007 Compatiable with Kawasaki FR730V FX730V FR691V FS691V FR600V FX691V FS651V FR651V FX600V Engines 2Pcs**WDKTBM**$13.17**4.7★476 rev](https://www.amazon.com/dp/B0CP8VQ413)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**49065-0721 Oil Filter 49065-7007 for Kawasaki FR691V FR730V FR651V FR600V FX600V FX730V FS691V FS651V FR651V Engines 2 Pack**ANAHAF**$14.13**62 rev8mo ago](https://www.amazon.com/dp/B0FWC8P6TR) [**49065-0721 Oil Filter 49065-7007 for Kawasaki FR600V FR651V FR691V FR730VFS600V FS651V FS691V FS730V FX481V FX600V FX651V FX691V FX730V2**ANWTOTU**$13.83**59 rev10mo ago](https://www.amazon.com/dp/B0FJFJMB8S) [**AHNTTGS Oil Filter 49065-0721 49065-7007 Compatible with Kawasaki FR600V FR651V FR691V FR730VFS600V FS651V FS691V FS730V FX481V FX600V FX651V FX691V FX730V Engine Lawn Mower Oil Filter (2)**AHNTTGS**$14.04**22 rev10mo ago](https://www.amazon.com/dp/B0GD4ZPKXS) [**AHL 1 PCS Oil Filter 49065-0721 49065-7007 Replacement for Kawasaki FR691V FR651V FR730V FR600V FX600V FS691V FS651V FR541V for 4 Cycle Engine FB460V FC420V FC540V For Cub Cadet zt1 50 Lawn Mower**AHL**$8.19**45 rev1y ago](https://www.amazon.com/dp/B0DXPB4WK3) [**OEM Oil Filter Compatible with Kawasaki 49065-0721 Replaces 49065-7007**Generic**$15.21**30 rev1y ago](https://www.amazon.com/dp/B0DJTD7R2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kawasaki 99969-6543 Tune Up Kit for FR FS 481V 541V 600V 651V 691V 730V 10W-40**Kawasaki**$56.01**4.8★**▲ 103%**](https://www.amazon.com/dp/B07ZJQ3Z6D) [**CYCLEMAX 10W-40 Oil Change Kit Compatible with Kawasaki 49065-0721 and Funnel**CYCLEMAX**$32.22**4.9★**▲ 80%**](https://www.amazon.com/dp/B0CH1HZ3FX) [**OEM Oil Filter Compatible with Kawasaki 49065-0721 Replaces 49065-7007**Generic**$15.21**4.8★**▲ 73%**](https://www.amazon.com/dp/B0DJTD7R2P) [**49065-0721 Oil Filter 49065-7007 for Kawasaki FR691V FR730V FR651V FR600V FX600V FX730V FS691V FS651V FR651V Engines 2 Pack**ANAHAF**$14.13**4.6★**▲ 56%**](https://www.amazon.com/dp/B0FWC8P6TR) [**AHL 1 PCS Oil Filter 49065-0721 49065-7007 Replacement for Kawasaki FR691V FR651V FR730V FR600V FX600V FS691V FS651V FR541V for 4 Cycle Engine FB460V FC420V FC540V For Cub Cadet zt1 50 Lawn Mower**AHL**$8.19**4.6★**▲ 53%**](https://www.amazon.com/dp/B0DXPB4WK3)
**~~View all trending →~~**
## **What buyers say about kawasaki fr691v oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Correct fit”*
**Value For Money**23%
*“fair price”*
**Quality-Overall**16%
*“Feels like dependable quality”*
**Advertised Vs Actual Product**11%
*“Exactly what I expected”*
**Filtration**7%
*“Great filter”*
**Assembly/Installation**3%
*“No issue with installation”*
**Correct Contents**2%
*“Perfect parts”*
**Maintenance And Repair**2%
*“Perfect maintenance kit”*
**Efficiency**2%
*“Tune up kit worked great”*
**Ease Of Use**1%
*“Easy peasy”*
### **What buyers complain about **
**Filtration**25%
*“Filter is not correct”*
**Size-Overall**21%
*“Was to big”*
**Advertised Vs Actual Product**14%
*“Picture does not match the product delivered”*
**Value For Money**5%
*“get it all a little cheaper”*
**Compatibility-Overall**4%
*“Incorrect parts for cub cadet zt1-42”*
**Quality-Overall**4%
*“seems lower quality than the original”*
**Leak-Proof**3%
*“oil filter started leaking on second mowing”*
**Defective Material/Parts**3%
*“would not screw on”*
**Functionality-Overall**3%
*“Sparkplugs did not seat firmly in engine”*
**Thickness**1%
*“and the air filter is very thin too”*
### **Top return reasons **
**Size-Overall**44%
**Filtration**19%
**Advertised Vs Actual Product**16%
**Compatibility-Overall**7%
**Defective Material/Parts**6%
**Value For Money**2%
**Motor Issues**1%
**Quality-Overall**1%
**Functionality-Overall**1%
**Ethically/Sustainably Sourced**1%
## **Common questions**
- **Is kawasaki fr691v oil filter profitable to sell on Amazon United States?**
- The niche generates $505K/yr across 26 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.2%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the kawasaki fr691v oil filter niche?**
- 20 brands and 71 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in kawasaki fr691v oil filter?**
- Top complaints mined from reviews: Filtration, Size-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for kawasaki fr691v oil filter peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 9.8× the quietest.
- **What does it cost to enter the kawasaki fr691v oil filter niche?**
- Listings span $7.97–$56.01; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.
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