---
title: "Hushmat — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/hushmat"
last_updated: "2026-08-10T17:19:49.249Z"
locale: en
meta:
description: "Niche score 43/100 · $1.5M/yr market · 284K searches/yr · $81.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $1.5M/yr market · 284K searches/yr · $81.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hushmat — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **hushmat**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 87Growth 28Conversion 72Competition 6Returns 84Price range 36Avg price 82Brand share 0Review moat 18Quality gap 19
**Market size**
**Great****$1.5M**
$1.5M/yr · 284K searches
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$81.20**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$29.82–$226.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,116.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hushmat is a $1.5M/yr Amazon United States market (284K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hushmat market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- KILMAT82% - Noico Solutions8% - CUKWUYBY6% - HushMat4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/us/automotive/hushmat/trend)
## **Top hushmat search terms**
- **kilmat**67K/yr+7.4%5.7% conv. - **kilmat sound deadener**57K/yr-9.6%5.9% conv. - **killmatt sound deadening**25K/yr-1.7%7.1% conv. - **killmat**23K/yr-7.3%4.2% conv. - **noico sound deadening**16K/yr+4.2%2.8% conv. - **kilmat 80 mil**15K/yr+26.9%7.8% conv. - **kilmat-deadening-automotive-insulation-dampening**9K/yr+31.8%0.1% conv. - **kill mat sound deadening**12K/yr+3.5%6.2% conv. - **hushmat**10K/yr+5.3%1.6% conv. - **kill mat**8K/yr-24.6%4.9% conv. [**All search terms **](https://flapen.com/research/us/automotive/hushmat/search-terms)
## **Top hushmat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$231K30%$461K45%$692K60%$923K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**4.8★26,299 rev](https://www.amazon.com/dp/B0751CBXBT) [2**KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$69.90**4.8★26,299 rev](https://www.amazon.com/dp/B0751G6TMV) [3**KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$39.92**4.8★26,299 rev](https://www.amazon.com/dp/B082Q2J2T4) [4**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★366 rev](https://www.amazon.com/dp/B0F1MV7GRF) [5**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**4.7★16,717 rev](https://www.amazon.com/dp/B01KZ5X7KO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**366 rev1y ago](https://www.amazon.com/dp/B0F1MV7GRF) [**KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$39.92**26,299 rev6y ago](https://www.amazon.com/dp/B082Q2J2T4) [**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**26,299 rev8y ago](https://www.amazon.com/dp/B0751CBXBT) [**KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$69.90**26,299 rev8y ago](https://www.amazon.com/dp/B0751G6TMV) [**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**16,717 rev9y ago](https://www.amazon.com/dp/B01KZ5X7KO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$39.92**4.8★**▲ 46%**](https://www.amazon.com/dp/B082Q2J2T4) [**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**4.7★**▲ 27%**](https://www.amazon.com/dp/B01KZ5X7KO) [**HushMat Bulk Kit Automotive Sound Deadening and Thermal Insulation Solution for All Vehicles (58.1 Sq Ft Black Foil)**HushMat**$226.13**4.4★**▲ 20%**](https://www.amazon.com/dp/B001VKO8WE) [**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★**▲ 13%**](https://www.amazon.com/dp/B0F1MV7GRF) [**KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$69.90**4.8★**— 7%**](https://www.amazon.com/dp/B0751G6TMV)
**~~View all trending →~~**
## **What buyers say about hushmat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Affordable quality product”*
**Assembly/Installation**11%
*“Easy installation”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**7%
*“Really good product for the price”*
**Adhesion/Stickiness**7%
*“Seems to have good adhesive”*
**Advertised Vs Actual Product**7%
*“Product as described”*
**Audio Quality**6%
*“They sound so much better”*
**Efficiency**6%
*“A Must Have For Car Restorations”*
**Noise Level**4%
*“Car is super quiet now”*
**Design-Overall**2%
*“Well designed”*
### **What buyers complain about **
**Smell**10%
*“Horrible smell”*
**Quality-Overall**9%
*“Don't recommend, cheap for a reason”*
**Noise Level**9%
*“I have a loud exhaust”*
**Thickness**9%
*“Thicker”*
**Adhesion/Stickiness**8%
*“Extremely sticky, and not just the adhesive”*
**Audio Quality**5%
*“Sound deaf”*
**Ease Of Cleaning**4%
*“Its thin and cheap and gets black gooey tar all over everything including your fingers very hard to clean off save yourself the trouble”*
**Value For Money**3%
*“Overrated and overpriced”*
**Advertised Vs Actual Product**2%
*“It didnt jsut meet the description”*
**Weight Heavy**2%
*“I have to say the box was a lot heavier than I thought it would be”*
### **Top return reasons **
**Thin**12%
**Size-Overall**10%
**Adhesion/Stickiness**9%
**Assembly/Installation**9%
**Material Quality**9%
**Defective Material/Parts**5%
**Audio Quality**5%
**Value For Money**5%
**Thickness**5%
**Functionality-Overall**4%
## **Common questions**
- **Is hushmat profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 7 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hushmat niche?**
- 4 brands and 47 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hushmat?**
- Top complaints mined from reviews: Smell, Quality-Overall, Noise Level. The return rate is 1.5%.
- **When does demand for hushmat peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the hushmat niche?**
- Listings span $29.82–$226.13; the average listing price is $81.20 (sweet spot $15–$100). The average incumbent carries 16,116 reviews — the moat a new listing must climb.
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