---
title: "Honda — $375K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/honda"
last_updated: "2026-08-11T00:33:31.284Z"
locale: en
meta:
description: "Niche score 43/100 · $375K/yr market · 202K searches/yr · $23.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $375K/yr market · 202K searches/yr · $23.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honda — $375K/yr Amazon US Niche (2026) - Flapen"
---
# **honda**
**Skip it**
A concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 14Conversion 78Competition 11Returns 86Price range 86Avg price 95Brand share 17Review moat 48Quality gap 16
**Avg price**
**Incredible****$23.59**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.34–$58.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$375K**
$375K/yr · 202K searches
**Review moat**
**Okay****1,650.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, honda is a $375K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honda market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$354K–$472K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**4%**
- Honda49% - 4STEED MOTORS23% - Lubegard15% - Triax3% - Prestone3% - Johnsen's3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.
5K4K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/honda/trend)
## **Top honda search terms**
- **honda power steering fluid**131K/yr-22.1%8.4% conv. - **genuine honda power steering fluid**13K/yr+26.1%7.2% conv. - **honda genuine power steering fluid**14K/yr-36.1%8.6% conv. - **power steering fluid honda**12K/yr-24.2%7.5% conv. - **honda power steering fluid genuine**16K/yr-56.0%8.8% conv. - **acura power steering fluid**5K/yr+7.6%8.3% conv. - **honda odyssey power steering fluid**3K/yr+9.2%5.3% conv. - **honda steering fluid**5K/yr-16.7%8.9% conv. - **power steering fluid for honda**4K/yr-26.8%7.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/honda/search-terms)
## **Top honda products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$37K20%$75K30%$112K40%$150K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Honda 08206-9002PE Power Steering Fluid Pack of 3**Honda**$29.88**4.8★6,779 rev](https://www.amazon.com/dp/B00AVOAUN2) [2**4STEED MOTORS Bundle Fit for Acura and Honda 08206-9002PE Power Steering Fluid Pack of 3 91345RDAA01 + 91370SV4000 Pump Rubber Inlet & Outlet O-Ring Seals Kit 926-157**4STEED MOTORS**$38.24**4.8★340 rev](https://www.amazon.com/dp/B0CP4KY5FR) [3**Genuine Honda Fluid 08206-9002 Power Steering Fluid - 12 oz.**Honda**$12.52**4.8★4,021 rev](https://www.amazon.com/dp/B006YU7G8E) [4**Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces**Lubegard**$15.49**4.7★897 rev](https://www.amazon.com/dp/B084CYW9RG) [5**TRIAX Asian Car PSF Hydraulic & Electric Full Synthetic OEM Grade Power Steering Fluid | Compatible with Honda Acura Toyota Lexus Nissan Infiniti Mazda Hyundai Kia & More (1 Quart)**Triax**$14.72**4.7★628 rev](https://www.amazon.com/dp/B083ZK7K73)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Honda 08285-P99-0CZA3 Power Steering Fluid (12 Oz) (6)**Honda**$58.86**3 rev6mo ago](https://www.amazon.com/dp/B0GDRMD25N) [**Lubegard 24201 Complete Synthetic Power Steering Fluid 1 Gallon**Lubegard**$48.45**897 rev11mo ago](https://www.amazon.com/dp/B0FKQW8MPB) [**4STEED MOTORS Bundle Fit for Acura and Honda 08206-9002PE Power Steering Fluid Pack of 3 91345RDAA01 + 91370SV4000 Pump Rubber Inlet & Outlet O-Ring Seals Kit 926-157**4STEED MOTORS**$38.24**340 rev2y ago](https://www.amazon.com/dp/B0CP4KY5FR) [**Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces**Lubegard**$15.49**897 rev6y ago](https://www.amazon.com/dp/B084CYW9RG) [**TRIAX Asian Car PSF Hydraulic & Electric Full Synthetic OEM Grade Power Steering Fluid | Compatible with Honda Acura Toyota Lexus Nissan Infiniti Mazda Hyundai Kia & More (1 Quart)**Triax**$14.72**628 rev6y ago](https://www.amazon.com/dp/B083ZK7K73)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Honda 08285-P99-0CZA3 Power Steering Fluid (12 Oz) (6)**Honda**$58.86**5.0★**▲ 125%**](https://www.amazon.com/dp/B0GDRMD25N) [**Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces**Lubegard**$15.49**4.7★**▲ 14%**](https://www.amazon.com/dp/B084CYW9RG) [**Honda 08206-9002PE Power Steering Fluid Pack of 3**Honda**$29.88**4.8★**▲ 12%**](https://www.amazon.com/dp/B00AVOAUN2) [**Johnsens 2612 Power Steering Fluid for Honda - 12 oz.**Johnsen's**$9.34**4.8★**— 9%**](https://www.amazon.com/dp/B000J15TBU) [**Bars Leaks High Mileage Power Steering Repair-It 16.9 oz**Bar's Leaks**$12.01**4.3★**— 8%**](https://www.amazon.com/dp/B000930N0U)
**~~View all trending →~~**
## **What buyers say about honda**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“So far, seems solid and reliable”*
**Efficiency**17%
*“Does work”*
**Value For Money**16%
*“Best value”*
**Advertised Vs Actual Product**15%
*“I got exactly what I expected”*
**Leak-Proof**7%
*“It works well on small leaks”*
**Noise Level**4%
*“the noise disappeared instantly”*
**Ease Of Use**3%
*“Easy to use”*
**Color**2%
*“It's clear vs pink/red - which is interesting in itself”*
**Maintenance And Repair**2%
*“cost-effective fix without requiring expensive mechanical repairs”*
**Motor Power**2%
*“It will make your car run like new feel more power”*
### **What buyers complain about **
**Leak-Proof**31%
*“bottles can leak slightly at the lid so be careful after opening”*
**Value For Money**13%
*“Price 50% higher per unit than newer version at the Honda parts department”*
**Functionality-Overall**6%
*“Didn't work”*
**Noise Level**6%
*“That started making creaking and binding feeling noises as I moved the steering wheel back and and forth”*
**Material Quality**4%
*“Not a synthetic blend”*
**Color**4%
*“the fluid that I sucked out was not dark in color any more”*
**Ease Of Cleaning**4%
*“could quite literally mess the entire system up”*
**Size-Overall**4%
*“Too long”*
**Quality-Overall**2%
*“Japanese quality for Japanese cars* Expensive”*
**Wheel Quality**2%
*“my wheel starting to bind up in spots”*
### **Top return reasons **
**Compatibility-Overall**29%
**Leak-Proof**17%
**Value For Money**17%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Size-Overall**5%
**Defective Material/Parts**4%
**Maintenance And Repair**3%
**Color**2%
**Ease Of Use**1%
## **Common questions**
- **Is honda profitable to sell on Amazon United States?**
- The niche generates $375K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the honda niche?**
- 8 brands and 43 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in honda?**
- Top complaints mined from reviews: Leak-Proof, Value For Money, Functionality-Overall. The return rate is 1.4%.
- **When does demand for honda peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the honda niche?**
- Listings span $9.34–$58.86; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 1,650 reviews — the moat a new listing must climb.
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