---
title: "Honda Touch Up Paint — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/honda-touch-up-paint"
last_updated: "2026-08-10T23:48:12.430Z"
locale: en
meta:
description: "Niche score 56/100 · $76K/yr market · 34K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $76K/yr market · 34K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Honda Touch Up Paint — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **honda touch up paint**
**Worth a look**
Shows a sweet-spot price point ($24.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 54Conversion 85Competition 44Returns 49Price range 92Avg price 95Brand share 51Review moat 42Quality gap 86
**Avg price**
**Incredible****$24.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.35–$97.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+25.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,301.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$76K**
$76K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, honda touch up paint is a $76K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honda touch up paint market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$60K–$72K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#200**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **74%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**21%**
- Honda30% - SNSIR15% - Artbreath11% - SYOAUTO11% - XNA7% - PARTS4EV5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/automotive/honda-touch-up-paint/trend)
## **Top honda touch up paint search terms**
- **nh883p**5K/yr+61.0%6.9% conv. - **honda pearl white touch up paint**7K/yr+31.2%6.8% conv. - **honda white touch up paint**4K/yr+30.5%6.5% conv. - **platinum white pearl honda paint**6K/yr+2.4%7.1% conv. - **honda platinum white pearl touch up paint**4K/yr+40.8%8.8% conv. - **honda white pearl touch up paint**3K/yr+48.2%9.3% conv. - **nh883p touch up paint**4K/yr-22.2%10.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/honda-touch-up-paint/search-terms)
## **Top honda touch up paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Genuine Honda Paint *NH883P***Honda**$22.33**4.2★379 rev](https://www.amazon.com/dp/B0876XLYFB) [2**Platinum White Pearl(NH-883P) Touch Up Paint Compatible with Honda Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**SNSIR**$13.66**3.3★70 rev](https://www.amazon.com/dp/B0FGPM9JMH) [3**Platinum White Pearl(NH-883P) Touch Up Paint for Honda-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for CR-V/CIVIC/Accord/HR-V/Pilot/Odyssey/Ridgeline/Passport**Artbreath**$15.27**4.1★212 rev](https://www.amazon.com/dp/B0DZNK46XZ) [4**SYOAUTO Platinum White Pearl NH883P Touch Up Paint Fit for Honda Cars Auto Touch up Paint Scratch Repair Pen Brush and Tip 2 in 1 Platinum White Pearl NH883P**SYOAUTO**$12.87**4.2★1,260 rev](https://www.amazon.com/dp/B0C6QF9X6N) [5**Honda Genuine 08703-NH624PAH-A1 Premium White Pearl Touch-Up Paint Pen (.44 fl oz Paint Code: NH624P)**Honda**$19.25**4.2★314 rev](https://www.amazon.com/dp/B01BPS08WA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Car Touch up Paint(NH-883P Platinum White Pearl) Compatible with Honda Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**SNSIR**$12.82**142 rev2mo ago](https://www.amazon.com/dp/B0GXKRDB4Z) [**Platinum White Pearl (NH-883P) Touch Up Paint for Honda 2-in-1 Car Scratch Repair Pen for Rock Chips Door Scratches & Paint Nicks Exact Color Match Quick Dry DIY Fix for Civic Accord CR-V**Hxinzhenn**$13.97**20 rev3mo ago](https://www.amazon.com/dp/B0GVKQ5GFB) [**Platinum White Pearl (NH-883P) Touch Up Paint Pen Compatible with Honda - Exact Color Match 2-in-1 Brush & Pen Car Paint Scratch Repair Kit for CRV/CIVIC/Accord/HRV/Pilot/Odyssey**CHEFANIX**$13.07**32 rev4mo ago](https://www.amazon.com/dp/B0GRQR7GLF) [![Platinum White Pearl NH-883P for Honda Touch Up Paint Kit[2K Clear Coat Included] Exact Color Match Touch Up Paint for Chip and Scratch Repair](https://m.media-amazon.com/images/I/51zDj8SfF1L.jpg)**Platinum White Pearl NH-883P for Honda Touch Up Paint Kit\[2K Clear Coat Included\] Exact Color Match Touch Up Paint for Chip and Scratch Repair**BIOOICH**$18.72**72 rev4mo ago](https://www.amazon.com/dp/B0GQ35TT3T) [**NH-883P Platinum White Pearl Touch Up Paint for Honda Match Car Paint Scratch Repair kit 2 in 1 Scratch Remover Pen with Color-Matched Rapid Drying of Paint Coating**Treesiche**$13.84**91 rev8mo ago](https://www.amazon.com/dp/B0G13H7LCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Platinum White Pearl (NH-883P) Touch Up Paint Pen Compatible with Honda - Exact Color Match 2-in-1 Brush & Pen Car Paint Scratch Repair Kit for CRV/CIVIC/Accord/HRV/Pilot/Odyssey**CHEFANIX**$13.07**4.4★**▲ 291%**](https://www.amazon.com/dp/B0GRQR7GLF) [**Car Touch up Paint(NH-883P Platinum White Pearl) Compatible with Honda Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**SNSIR**$12.82**4.4★**▲ 289%**](https://www.amazon.com/dp/B0GXKRDB4Z) [**Platinum White Pearl (NH-883P) Touch Up Paint for Honda 2-in-1 Car Scratch Repair Pen for Rock Chips Door Scratches & Paint Nicks Exact Color Match Quick Dry DIY Fix for Civic Accord CR-V**Hxinzhenn**$13.97**4.2★**▲ 289%**](https://www.amazon.com/dp/B0GVKQ5GFB) [![Platinum White Pearl NH-883P for Honda Touch Up Paint Kit[2K Clear Coat Included] Exact Color Match Touch Up Paint for Chip and Scratch Repair](https://m.media-amazon.com/images/I/51zDj8SfF1L.jpg)**Platinum White Pearl NH-883P for Honda Touch Up Paint Kit\[2K Clear Coat Included\] Exact Color Match Touch Up Paint for Chip and Scratch Repair**BIOOICH**$18.72**4.2★**▲ 255%**](https://www.amazon.com/dp/B0GQ35TT3T) [**NH-883P Platinum White Pearl Touch Up Paint for Honda Match Car Paint Scratch Repair kit 2 in 1 Scratch Remover Pen with Color-Matched Rapid Drying of Paint Coating**Treesiche**$13.84**4.2★**▲ 221%**](https://www.amazon.com/dp/B0G13H7LCP)
**~~View all trending →~~**
## **What buyers say about honda touch up paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Color looks to be accurate”*
**Paint Quality**17%
*“This touch-up paint worked perfectly for my car”*
**Ease Of Use**10%
*“Easy to Use”*
**Value For Money**8%
*“Good value for the money”*
**Quality-Overall**6%
*“Great coverage — Filled in several door dings and stone chips from highway driving”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Scratch Resistance**4%
*“it covers up the scratches pretty well”*
**Efficiency**2%
*“Outcome was good”*
**Size-Overall**2%
*“Matched Perfectly”*
**Spray/Flow**2%
*“It's spraying just fine”*
### **What buyers complain about **
**Paint Quality**25%
*“The paint was awful”*
**Color**24%
*“Color doesnt match”*
**Thickness**5%
*“Very thin”*
**Quality-Overall**5%
*“not impressed with quality and applicator”*
**Functionality-Overall**4%
*“Didn't Work”*
**Size-Overall**3%
*“*Cans may be smaller than they appear in pictures”*
**Compatibility-Overall**2%
*“Did not match my Honda CRV at all”*
**Ease Of Use**2%
*“Couldn't get it off”*
**Adhesion/Stickiness**2%
*“Paint didnt stick”*
**Spray/Flow**2%
*“Ca n didn't spray”*
### **Top return reasons **
**Color**36%
**Paint Quality**34%
**Display Colors**9%
**Functionality-Overall**6%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Size-Overall**1%
**Compatibility-Overall**1%
**Quality-Overall**1%
**Scratch Resistance**1%
## **Common questions**
- **Is honda touch up paint profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the honda touch up paint niche?**
- 18 brands and 52 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in honda touch up paint?**
- Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 3.1%.
- **When does demand for honda touch up paint peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the honda touch up paint niche?**
- Listings span $11.35–$97.04; the average listing price is $24.14 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)