---
title: "Honda Pilot Floor Mats — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/honda-pilot-floor-mats"
last_updated: "2026-08-10T19:26:35.648Z"
locale: en
meta:
description: "Niche score 36/100 · $151K/yr market · 50K searches/yr · $121.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $151K/yr market · 50K searches/yr · $121.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honda Pilot Floor Mats — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **honda pilot floor mats**
**Skip it**
Soft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 11Conversion 31Competition 56Returns 25Price range 41Avg price 68Brand share 69Review moat 24Quality gap 21
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$121.04**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$33.75–$196.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$151K**
$151K/yr · 50K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,923.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, honda pilot floor mats is a $151K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honda pilot floor mats market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$151K–$182K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#591**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**63%**
Top 20: 98%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**33%**
- HOUCLEMIC28% - LASFIT13% - KARPAL13% - NIKALAIKA4% - 3W4% - Yumemoo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.
1K750Prime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/automotive/honda-pilot-floor-mats/trend)
## **Top honda pilot floor mats search terms**
- **2026 honda pilot floor mats**6K/yr+10.7%4.0% conv. - **honda pilot floor mats**11K/yr-9.5%0.8% conv. - **2025 honda pilot floor mats**10K/yr-57.3%2.5% conv. - **2016 honda pilot floor mats**4K/yr-0.8%2.2% conv. - **2019 honda pilot floor mats**4K/yr-27.0%1.0% conv. - **genuine honda pilot floor mats**4K/yr-46.5%0.4% conv. - **2022 honda pilot floor mats**5K/yr-54.7%2.0% conv. - **honda pilot floor mats all weather**3K/yr-42.5%1.8% conv. - **honda pilot 2025 all weather mats**3K/yr-85.9%3.9% conv. [**All search terms **](https://flapen.com/research/us/automotive/honda-pilot-floor-mats/search-terms)
## **Top honda pilot floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$45K40%$60K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOUCLEMIC Floor Mats for Honda Pilot 2023-2025 2026 Cargo Mat with Backrest Mat All Weather TPE Cargo Liner Replacement Protection for Honda Pilot Accessories Door Sill Guards**HOUCLEMIC**$137.81**4.7★674 rev](https://www.amazon.com/dp/B0CWN4LZJX) [2**LASFIT Floor Mats & Trunk Mat with Backrest Mat for Honda Pilot 2023-2025 2026 Split & One-Piece Foldable Seating All Weather TPE Floor Liners 1st & 2nd & 3rd Row & Cargo Mat with Seatback Mat Black**LASFIT**$191.48**4.8★506 rev](https://www.amazon.com/dp/B0DGSKVHPY) [3**KARPAL Floor Mats for Honda Pilot 2026 2025 2024 2023 All Weather Protection TPE Floor Liners Accessories Car Mats Front & 2nd Row & Backrest Mat & Cargo Liner**KARPAL**$93.57**4.7★1,275 rev](https://www.amazon.com/dp/B0FPMHL313) [4**Houclemic Floor Mats for 2016-2022 Honda Pilot 8 Passengers (No Elite Models) Cargo Mat with Backrest Mat All Weather Protection TPE Car Liner for Honda Pilot Door Sill Guards Accessories**HOUCLEMIC**$135.65**4.7★674 rev](https://www.amazon.com/dp/B0FW489KWN) [5**3W Floor Mats and Cargo Liner Fit for Honda Pilot 2023 2024 2025 2026 Custom Fit All Weather Honda Pilot Accessories Odorless Anti-Slip TPE Full Set Mats Black**3W**$194.21**4.8★1,160 rev](https://www.amazon.com/dp/B0CLRJLRH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bingoliner Floor Mats for Honda Pilot 2016-2022 7 Seats/Captain Seat(No Elite Models) Trunk Mat with Backrest Mat & Door Sill Guard All Weather TPE Protector for Honda Pilot Accessories**Bingoliner**$127.41**268 rev4mo ago](https://www.amazon.com/dp/B0GRGCY1Y2) [**Vantio Custom Fit Floor Mats for Honda Pilot 20232026 Full Set All Weather TPE Floor Liners with Door Sill Protectors Seat Back Covers & Cargo Liner Waterproof Heavy Duty Interior Protection**Vantio**$196.75**24 rev5mo ago](https://www.amazon.com/dp/B0GL7N5J7W) [**Houclemic Floor Mats for 2016-2022 Honda Pilot 8 Passengers (No Elite Models) Cargo Mat with Backrest Mat All Weather Protection TPE Car Liner for Honda Pilot Door Sill Guards Accessories**HOUCLEMIC**$135.65**674 rev8mo ago](https://www.amazon.com/dp/B0FW489KWN) [**DOTCOM TPE Floor Mats Fit Honda Pilot 8 Passenger Models 2016-2022(No Elite Models) All Weather Custom Fit Protection 1st & 2nd & 3rd Row Truck Mats Cargo Liner Accessories alfombras para carro 4PCS**DOTCOM**$58.34**61 rev8mo ago](https://www.amazon.com/dp/B0FW4NYC9J) [**KARPAL Floor Mats for Honda Pilot 2026 2025 2024 2023 All Weather Protection TPE Floor Liners Accessories Car Mats Front & 2nd Row & Backrest Mat & Cargo Liner**KARPAL**$93.57**1,275 rev10mo ago](https://www.amazon.com/dp/B0FPMHL313)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Floor Mats for 20232026 Honda Pilot CustomFit AllWeather TPE Full Set Row AntiSlip WearResistant & Odorless Floor Liners for 1st 2nd & 3rd Car Mats Black**Seamless Traverse**$82.98**4.6★**▲ 329%**](https://www.amazon.com/dp/B0FC1WMZ76) [**Vantio Custom Fit Floor Mats for Honda Pilot 20232026 Full Set All Weather TPE Floor Liners with Door Sill Protectors Seat Back Covers & Cargo Liner Waterproof Heavy Duty Interior Protection**Vantio**$196.75**4.7★**▲ 324%**](https://www.amazon.com/dp/B0GL7N5J7W) [**Bingoliner Floor Mats for Honda Pilot 2016-2022 7 Seats/Captain Seat(No Elite Models) Trunk Mat with Backrest Mat & Door Sill Guard All Weather TPE Protector for Honda Pilot Accessories**Bingoliner**$127.41**4.7★**▲ 323%**](https://www.amazon.com/dp/B0GRGCY1Y2) [**Powerty Floor Mat for Honda Pilot 2023-2025 2026 All Weather TPE Custom Trunk Cargo Mat Liner with Backrest Mat Replacement for Honda Pilot Accessories (Trunk Mat+Backrest Mat+Floor Mat)**Powerty**$135.42**5.0★**▲ 135%**](https://www.amazon.com/dp/B0F6TVKG51) [**Houclemic Floor Mats for 2016-2022 Honda Pilot 8 Passengers (No Elite Models) Cargo Mat with Backrest Mat All Weather Protection TPE Car Liner for Honda Pilot Door Sill Guards Accessories**HOUCLEMIC**$135.65**4.7★**▲ 123%**](https://www.amazon.com/dp/B0FW489KWN)
**~~View all trending →~~**
## **What buyers say about honda pilot floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**42%
*“Fit like a glove”*
**Quality-Overall**16%
*“Amazing quality”*
**Value For Money**7%
*“Worth the money”*
**Ease Of Cleaning**4%
*“Keeps car floor clean”*
**Assembly/Installation**4%
*“Easy install”*
**Durability**3%
*“Very durable”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Strength**2%
*“Strong and good”*
**Material Quality**2%
*“Nice and heavy material”*
**Ease Of Use**1%
*“Simple to use”*
### **What buyers complain about **
**Size-Overall**26%
*“Do not fit”*
**Smell**20%
*“Very strong smell”*
**Compatibility-Overall**8%
*“Do not fit”*
**Quality-Overall**4%
*“Garbage”*
**Adhesion/Stickiness**2%
*“Tape on sill guards is not that good”*
**Durability**2%
*“Cargo mat didn't last a week”*
**Thickness**2%
*“Plastic is thin and very cheap”*
**Grip**2%
*“not staying in place”*
**Advertised Vs Actual Product**2%
*“Misleading”*
**Flatness**1%
*“Will not lay flat next to gas pedal even if you trim it”*
### **Top return reasons **
**Size-Overall**67%
**Compatibility-Overall**11%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Smell**2%
**Quality-Overall**2%
**Material Quality**2%
**Defective Material/Parts**1%
**Width**1%
**Functionality-Overall**1%
## **Common questions**
- **Is honda pilot floor mats profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 29 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the honda pilot floor mats niche?**
- 22 brands and 32 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in honda pilot floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 5.0% — above our launch gate.
- **When does demand for honda pilot floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the honda pilot floor mats niche?**
- Listings span $33.75–$196.75; the average listing price is $121.04 (sweet spot $15–$100). The average incumbent carries 4,923 reviews — the moat a new listing must climb.
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