---
title: "Honda Engine — $233K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/honda-engine"
last_updated: "2026-08-11T01:22:19.174Z"
locale: en
meta:
description: "Niche score 45/100 · $233K/yr market · 62K searches/yr · $169.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $233K/yr market · 62K searches/yr · $169.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honda Engine — $233K/yr Amazon US Niche (2026) - Flapen"
---
# **honda engine**
**Skip it**
Prices mostly outside the sweet spot ($12.10–$726.03) — this niche doesn't clear our bar today.
Market size 44Growth 38Conversion 27Competition 21Returns 96Price range 12Avg price 52Brand share 28Review moat 92Quality gap 62
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****158**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$169.86**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$233K**
$233K/yr · 62K searches
**Growth**
**Okay****+10.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$12.10–$726.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, honda engine is a $233K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Skip it — 45/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honda engine market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$255K–$340K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#422**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**8%**
- Honda55% - NEBEUUO11% - Ruma9% - TTONSUE7% - HOOTO7% - TURBOTUNITY4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/automotive/honda-engine/trend)
## **Top honda engine search terms**
- **honda gx160**15K/yr+4.6%1.9% conv. - **honda gx160 parts**10K/yr+0.2%1.5% conv. - **honda gx160 engine**6K/yr+11.6%2.0% conv. - **honda gx200 parts**6K/yr+7.4%1.2% conv. - **gx160**6K/yr+13.3%1.3% conv. - **honda gx 160**5K/yr+11.7%2.2% conv. - **honda small engine parts**5K/yr+19.2%0.4% conv. - **motor honda gx160**3K/yr+19.5%0.8% conv. - **honda 5.5 hp engine**3K/yr+32.0%1.3% conv. - **honda gx120**3K/yr+26.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/automotive/honda-engine/search-terms)
## **Top honda engine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$47K30%$70K40%$93K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Honda GX160 5.5HP Engine GX160UT2XQX2**Honda**$415.31**4.4★72 rev](https://www.amazon.com/dp/B00UCHLN20) [2**NEBEUUO 4 Stroke for Honda GX160 Gas Engine 200CC Motor 6.5HP Gas Engine Single Cylinder OHV Cooling Horizontal Shaft 5mm Shaft Keyway Pull Start Gas Engine for Pumping Cleaning Spraying Machines**NEBEUUO**$81.55**4.6★14 rev](https://www.amazon.com/dp/B0FCM5MG8Z) [3**Honda Standard Horizontal Type Engine GX160-QX2 4.8 Net HP**Honda**$423.18**4.9★12 rev](https://www.amazon.com/dp/B01FWIDN12) [4**Ruma Adjustable Carburetor Recoil Starter Assembly Tune up kit for Honda GX120 GX160 GX200 4HP 5.5HP 6.5HP Engine**Ruma**$24.56**4.4★243 rev](https://www.amazon.com/dp/B096D9ZKM9) [5**TTONSUE Gas Engine Replaces Compatible for Honda GX160 6.5HP 160cc OHV Air Cooled Pullstart Gas Engine Motor Power (GX160 6.5HP 160cc)**TTONSUE**$123.88**2.9★2 rev](https://www.amazon.com/dp/B0C61FVTS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GX160 Carburetor for Honda GX120 GX140 GX160 GX168 GX200 5HP 5.5HP 6.5HP Engine Replaces 16100-ZH8-W61 16100-ZE1-814 16100-ZE1-825 with Air Filter Turn Up Kits**TIMEPAL**$21.91**20 rev10mo ago](https://www.amazon.com/dp/B0FNWMPXB5) [**NEBEUUO 4 Stroke for Honda GX160 Gas Engine 200CC Motor 6.5HP Gas Engine Single Cylinder OHV Cooling Horizontal Shaft 5mm Shaft Keyway Pull Start Gas Engine for Pumping Cleaning Spraying Machines**NEBEUUO**$81.55**14 rev1y ago](https://www.amazon.com/dp/B0FCM5MG8Z) [**TURBOTUNITY Tune Up Kit for Honda GX160 GX200 4HP 5.5HP 6.5HP 163cc 196cc Small Engines Rebuild kit w/ 16100-ZH8-W61 Carburetor Ignition Coil & Other Common Replacement Parts**TURBOTUNITY**$32.05**50 rev2y ago](https://www.amazon.com/dp/B0CQYMTFHF) [**TTONSUE Gas Engine Replaces Compatible for Honda GX160 6.5HP 160cc OHV Air Cooled Pullstart Gas Engine Motor Power (GX160 6.5HP 160cc)**TTONSUE**$123.88**2 rev3y ago](https://www.amazon.com/dp/B0C61FVTS9) [**Hteedy 4 Stroke 160cc Gas Engine for Honda GX160 6.5HP(4.8kw) OHV Air Cooled Horizontal Shaft 3.6L Gasoline Engine**Hteedy**$85.14**15 rev3y ago](https://www.amazon.com/dp/B0C4F1HC24)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TTONSUE Gas Engine Replaces Compatible for Honda GX160 6.5HP 160cc OHV Air Cooled Pullstart Gas Engine Motor Power (GX160 6.5HP 160cc)**TTONSUE**$123.88**2.9★**▲ 146%**](https://www.amazon.com/dp/B0C61FVTS9) [**GX160 Carburetor for Honda GX120 GX140 GX160 GX168 GX200 5HP 5.5HP 6.5HP Engine Replaces 16100-ZH8-W61 16100-ZE1-814 16100-ZE1-825 with Air Filter Turn Up Kits**TIMEPAL**$21.91**4.8★**▲ 132%**](https://www.amazon.com/dp/B0FNWMPXB5) [**Gas Engine Single Cylinder Gasoline Engine 4 Stroke 6.5HP 200cc GX160 Gas Engines+ Air Cooled for Honda GX160 OHV Pull Start Go Kart Mini Bike Compressor Log Splitter Lawn Mower**Lidhujnk**$69.14**3.8★**▲ 42%**](https://www.amazon.com/dp/B0BR3Q9S7C) [**Honda GX160 5.5HP Engine GX160UT2XQX2**Honda**$415.31**4.4★**▲ 41%**](https://www.amazon.com/dp/B00UCHLN20) [**Honda OEM 17210-Z4M-821 Air Filter Fits GX120 GX140 GX160 GX200 17210-ZE1-517**Honda**$12.10**4.7★**▲ 20%**](https://www.amazon.com/dp/B07KYXM8NW)
**~~View all trending →~~**
## **What buyers say about honda engine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“Perfect fit”*
**Quality-Overall**24%
*“Good product, saves time and money”*
**Value For Money**15%
*“For the money its a awesome buy”*
**Efficiency**8%
*“it solved the problem right away”*
**Assembly/Installation**3%
*“very easy to install”*
**Ease Of Use**3%
*“That simple”*
**Durability**3%
*“20 hours later, still running strong”*
**Adjustability/Rotatability/Reclining**3%
*“easy to adjust”*
**Correct Contents**2%
*“So many needed parts”*
**Advertised Vs Actual Product**2%
*“Came as described”*
### **What buyers complain about **
**Quality-Overall**25%
*“Cheap”*
**Motor Issues**25%
*“pull start doesnt match engine GX160”*
**Value For Money**8%
*“Very cheap price”*
**Compatibility-Overall**8%
*“Pull start is not for GX160”*
**Compression**8%
*“compression is good n will figure out why this wasnt as easy as it seems tomorrow”*
**Defective Material/Parts**8%
*“The rest of the parts seem to be ok so far”*
**Assembly/Installation**8%
*“Installed part did not work”*
### **Top return reasons **
**Size-Overall**54%
**Compatibility-Overall**18%
**Defective Material/Parts**10%
**Assembly/Installation**4%
**Functionality-Overall**3%
**Filtration**2%
**Advertised Vs Actual Product**2%
**Mounting**1%
**Motor Issues**1%
**Leak-Proof**1%
## **Common questions**
- **Is honda engine profitable to sell on Amazon United States?**
- The niche generates $233K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the honda engine niche?**
- 9 brands and 29 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in honda engine?**
- Top complaints mined from reviews: Quality-Overall, Motor Issues, Value For Money. The return rate is 0.8%.
- **When does demand for honda engine peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the honda engine niche?**
- Listings span $12.10–$726.03; the average listing price is $169.86 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.
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