---
title: "Honda Atf Type 3.1 Transmission Fluid — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/honda-atf-type-3-1-transmission-fluid"
last_updated: "2026-08-10T20:32:16.528Z"
locale: en
meta:
description: "Niche score 30/100 · $59K/yr market · 17K searches/yr · $77.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $59K/yr market · 17K searches/yr · $77.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honda Atf Type 3.1 Transmission Fluid — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **honda atf type 3.1 transmission fluid**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 54Competition 7Returns 80Price range 46Avg price 83Brand share 0Review moat 31Quality gap 16
**Avg price**
**Great****$77.11**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$25.02–$187.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,427.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$59K**
$59K/yr · 17K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, honda atf type 3.1 transmission fluid is a $59K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honda atf type 3.1 transmission fluid market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$96K–$116K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#2,573**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Honda92% - Idemitsu4% - Valvoline4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -5.9% search growth over the last 90 days.
500300Spike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/automotive/honda-atf-type-3-1-transmission-fluid/trend)
## **Top honda atf type 3.1 transmission fluid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$27K60%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (4)**Honda**$110.31**4.7★60 rev](https://www.amazon.com/dp/B0FTTD1Z2G) [2**Honda ATF-Type 3.1 Advanced Protection Automatic Transmission Fluid 1 Quart**Honda**$33.40**4.4★54 rev](https://www.amazon.com/dp/B01M8GRDPX) [3**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (3)**Honda**$92.48**4.7★60 rev](https://www.amazon.com/dp/B0FW5RTHJK) [4**Honda FBA_08200-9008 08200-9008 Automatic Transmission Fluid 4 Pack 1 US QT /946 ML**Honda**$44.17**4.8★11,679 rev](https://www.amazon.com/dp/B01ATG3RCC) [5**Honda ATF-Type 3.1 08268-P99-4EDAD(x4 Quarts) + ATF Screw Plug 06237-5J4-010(x2) 9-Speed Transmission Fluid Drain and Fill Kit**Honda**$187.61**5.0★1 rev](https://www.amazon.com/dp/B0FYQYHTFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Honda ATF-Type 3.1 08268-P99-4EDAD(x4 Quarts) + ATF Screw Plug 06237-5J4-010(x2) 9-Speed Transmission Fluid Drain and Fill Kit**Honda**$187.61**1 rev8mo ago](https://www.amazon.com/dp/B0FYQYHTFC) [**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (3)**Honda**$92.48**60 rev8mo ago](https://www.amazon.com/dp/B0FW5RTHJK) [**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (4)**Honda**$110.31**60 rev9mo ago](https://www.amazon.com/dp/B0FTTD1Z2G) [**Idemitsu ATF Type H-Plus Automatic Transmission Fluid for Honda Acura - 5QT**Idemitsu**$46.75**841 rev7y ago](https://www.amazon.com/dp/B07M8TD9RH) [**Honda ATF-Type 3.1 Advanced Protection Automatic Transmission Fluid 1 Quart**Honda**$33.40**54 rev10y ago](https://www.amazon.com/dp/B01M8GRDPX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (3)**Honda**$92.48**4.7★**▲ 24%**](https://www.amazon.com/dp/B0FW5RTHJK) [**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (4)**Honda**$110.31**4.7★**▲ 20%**](https://www.amazon.com/dp/B0FTTD1Z2G) [**Idemitsu ATF Type H-Plus Automatic Transmission Fluid for Honda Acura - 5QT**Idemitsu**$46.75**4.8★**— 10%**](https://www.amazon.com/dp/B07M8TD9RH) [**Honda ATF-Type 3.1 08268-P99-4EDAD(x4 Quarts) + ATF Screw Plug 06237-5J4-010(x2) 9-Speed Transmission Fluid Drain and Fill Kit**Honda**$187.61**5.0★**▼ 13%**](https://www.amazon.com/dp/B0FYQYHTFC) [**Honda FBA_08200-9008 08200-9008 Automatic Transmission Fluid 4 Pack 1 US QT /946 ML**Honda**$44.17**4.8★**▼ 24%**](https://www.amazon.com/dp/B01ATG3RCC)
**~~View all trending →~~**
## **What buyers say about honda atf type 3.1 transmission fluid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“GOOD PRICE”*
**Quality-Overall**24%
*“Good Quality”*
**Advertised Vs Actual Product**15%
*“As Advertised”*
**Efficiency**9%
*“it runs perfect”*
**Lubrication**5%
*“I think Valvoline lubricants are the best on the market”*
**Soft Feel**1%
*“the car runs smooth after using it”*
**Ease Of Use**1%
*“Universal makes this very easy to use”*
**Leak-Proof**1%
*“delivered with no leaks”*
**Maintenance And Repair**1%
*“Good cheap preventative maintenance to keep the car in good health”*
**Smell**1%
*“Nice clean scent”*
### **What buyers complain about **
**Value For Money**23%
*“A bit pricey”*
**Leak-Proof**13%
*“Bottle Leaked”*
**Lubrication**13%
*“Bad oil”*
**Advertised Vs Actual Product**7%
*“False advertisement”*
**Quality-Overall**7%
*“damage and extra cost from low quality product”*
**Compatibility-Overall**5%
*“Does not work well for Honda”*
**Ease Of Cleaning**3%
*“It was so dirty”*
**Pressure**3%
*“High mileage at fluid”*
**Maintenance And Repair**3%
*“didnt fix it”*
**Grip**3%
*“After using the slipping went away”*
### **Top return reasons **
**Compatibility-Overall**39%
**Leak-Proof**18%
**Value For Money**15%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Certifications**3%
**Defective Material/Parts**2%
**Size-Overall**2%
**Maintenance And Repair**2%
**Lubrication**2%
## **Common questions**
- **Is honda atf type 3.1 transmission fluid profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the honda atf type 3.1 transmission fluid niche?**
- 3 brands and 37 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in honda atf type 3.1 transmission fluid?**
- Top complaints mined from reviews: Value For Money, Leak-Proof, Lubrication. The return rate is 1.7%.
- **What does it cost to enter the honda atf type 3.1 transmission fluid niche?**
- Listings span $25.02–$187.61; the average listing price is $77.11 (sweet spot $15–$100). The average incumbent carries 3,427 reviews — the moat a new listing must climb.
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