---
title: "Harley Oil Filter — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/harley-oil-filter"
last_updated: "2026-08-10T21:07:38.273Z"
locale: en
meta:
description: "Niche score 51/100 · $118K/yr market · 261K searches/yr · $31.74 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $118K/yr market · 261K searches/yr · $31.74 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Harley Oil Filter — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **harley oil filter**
**Worth a look**
Shows a sweet-spot price point ($31.74 avg), but weak search conversion (1.4%) keeps it on the watch list.
Market size 28Growth 68Conversion 18Competition 53Returns 91Price range 64Avg price 95Brand share 52Review moat 48Quality gap 25
**Avg price**
**Incredible****$31.74**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+49.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$8.02–$141.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,724.26**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$118K**
$118K/yr · 261K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, harley oil filter is a $118K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harley oil filter market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$95K–$127K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 90%
**Open market**
**24%**
- K&N47% - Hiflofiltro10% - PC Racing7% - Benlari5% - KEMIMOTO5% - MOCODUO3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +49.1% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/automotive/harley-oil-filter/trend)
## **Top harley oil filter search terms**
- **harley oil filter**23K/yr+41.4%7.0% conv. - **sportster accessories**26K/yr+13.3%0.1% conv. - **sportster**21K/yr+31.6%0.0% conv. - **harley davidson sportster 1200 accessories**14K/yr+69.5%0.1% conv. - **harley davidson oil filter**15K/yr+39.8%4.6% conv. - **harley davidson oem parts**17K/yr+27.4%0.0% conv. - **harley davidson sportster 883 accessories**13K/yr+70.0%0.3% conv. - **harley sportster**16K/yr+38.8%0.1% conv. - **harley oem parts**15K/yr+36.2%0.0% conv. - **harley davidson motorcycle parts**8K/yr+164.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/harley-oil-filter/search-terms)
## **Top harley oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$35K40%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K&N Motorcycle Oil Filter: High Performance Premium Designed to be used with Synthetic or Conventional Oils Wrench Off Nut: Fits Select Harley Davidson Motorcycles KN-171B**K&N**$14.47**4.8★6,277 rev](https://www.amazon.com/dp/B000FGI6E6) [2**K&N Motorcycle Oil Filter: High Performance Premium Designed to be used with Synthetic or Conventional Oils Wrench Off Nut: Fits Select Harley Davidson Buell Motorcycles KN-171C**K&N**$15.91**4.8★7,471 rev](https://www.amazon.com/dp/B000E28C7M) [3**HiFloFiltro HF171B Black Standard Premium Oil Filter Single**Hiflofiltro**$8.02**4.7★633 rev](https://www.amazon.com/dp/B002306XLU) [4**PC Racing FLO Reusable Spin-On Oil Filter PCS4BC Black with Polished Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$141.86**4.8★721 rev](https://www.amazon.com/dp/B0BWTXTZHT) [5**Benlari 1157 LED Turn Signals Front Rear 81 LED Lights Super Bright 1156 Bulbs Lens Kit 1986-2024 Compatible for Harley Davidson Touring Dyna Softail Sportster Street Glide Road Glide Iron 883 1200**Benlari**$51.75**4.4★2,327 rev](https://www.amazon.com/dp/B099KMW72B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AKDIYLQ Oil Change Kit Compatible with Harley-Davidson Complete Motorcycle Oil Change Tool Set with Filter Cap Wrench Fill Tools & 30Pcs O-Rings**AKDIYLQ**$12.31**192 rev7mo ago](https://www.amazon.com/dp/B0G3BFXH2G) [**Motorcycle Stainless Knurled Fender Rear Seat Bolt Screw 1/4-20 Thread for Harley Davidson Touring Sportster Softail Dyna CVO Fatbob Electra Glide Street Glide 1996-2025 Black**MOCODUO**$8.75**462 rev1y ago](https://www.amazon.com/dp/B0DW8M94VC) [**UBOG Motorcycle Handlebar Bag Car Accessories Motorcycle Tool Bag Pu Leather Motorcycles Fork Bag Autobikes Side Bag with Straps Motorcycles Bag Autobike Storage Bag Suitable for Most Autobike**UBOG**$19.89**146 rev1y ago](https://www.amazon.com/dp/B0DCJTS1VT) [**Bylikeho Motorcycle Phone Charger with Voltmeter & ON/Off Switch SAE to USB Adapter for Phone Tablet GPS**bylikeho**$14.37**125 rev2y ago](https://www.amazon.com/dp/B0D4LRH38C) [**KEMIMOTO Folding Motorcycle Highway Pegs Adjustable 4 Heights Foot Pegs Mount Kit Compatible with Sportster 883 1200 Iron 883 Models with Mid-Controls Foldable Footrests Pedals Footpegs**KEMIMOTO**$66.08**34 rev2y ago](https://www.amazon.com/dp/B0D459MHDK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HiFloFiltro HF171CRC Chrome RC High Performance Premium Oil Filter Single**Hiflofiltro**$11.70**4.8★**▲ 116%**](https://www.amazon.com/dp/B00HXCIAEQ) [**AKDIYLQ Oil Change Kit Compatible with Harley-Davidson Complete Motorcycle Oil Change Tool Set with Filter Cap Wrench Fill Tools & 30Pcs O-Rings**AKDIYLQ**$12.31**4.6★**▲ 97%**](https://www.amazon.com/dp/B0G3BFXH2G) [**PC Racing FLO Reusable Spin-On Oil Filter PCS4BC Black with Polished Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$141.86**4.8★**▲ 41%**](https://www.amazon.com/dp/B0BWTXTZHT) [**AZUMKA Motorcycle Racing Stainless Steel Reusable Oil Filter with Replacement cartidge fitting fits for Harley Davidson Touring Twin Cam**Azumka**$70.01**4.6★**▲ 41%**](https://www.amazon.com/dp/B08JTT1FRT) [**HiFloFiltro HF171B Black Standard Premium Oil Filter Single**Hiflofiltro**$8.02**4.7★**▲ 34%**](https://www.amazon.com/dp/B002306XLU)
**~~View all trending →~~**
## **What buyers say about harley oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit great”*
**Quality-Overall**15%
*“Excellent product”*
**Value For Money**10%
*“Great Value”*
**Advertised Vs Actual Product**8%
*“as advertised”*
**Assembly/Installation**7%
*“Easy Install”*
**Filtration**6%
*“Good filters for the price”*
**Brightness/Shine/Glow**6%
*“They are bright”*
**Ease Of Use**6%
*“Easy to use”*
**Efficiency**2%
*“Effective”*
**Design-Overall**2%
*“Good design”*
### **What buyers complain about **
**Size-Overall**17%
*“Small,”*
**Filtration**11%
*“They are missing a couple marking on the bottom of the filter”*
**Durability**9%
*“the bag is already coming apart”*
**Quality-Overall**8%
*“This is a really low quality item”*
**Functionality-Overall**4%
*“Never worked”*
**Rusts/Corrodes**4%
*“The bolts started rusting within a few weeks of install”*
**Mounting**3%
*“Missing installation hardware”*
**Brightness/Shine/Glow**2%
*“the lighting is terrible”*
**Material Quality**2%
*“Cheap material”*
**Strength**2%
*“Someone mentioned it's flimsy, it's not”*
### **Top return reasons **
**Size-Overall**45%
**Compatibility-Overall**11%
**Functionality-Overall**7%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Mounting**5%
**Filtration**4%
**Value For Money**3%
**Assembly/Installation**2%
**Color**2%
## **Common questions**
- **Is harley oil filter profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +49.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the harley oil filter niche?**
- 18 brands and 86 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in harley oil filter?**
- Top complaints mined from reviews: Size-Overall, Filtration, Durability. The return rate is 1.2%.
- **When does demand for harley oil filter peak?**
- Demand peaks in May–Jun; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the harley oil filter niche?**
- Listings span $8.02–$141.86; the average listing price is $31.74 (sweet spot $15–$100). The average incumbent carries 1,724 reviews — the moat a new listing must climb.
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