---
title: "Harley Davidson Leather Jacket — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/harley-davidson-leather-jacket"
last_updated: "2026-08-10T22:47:38.723Z"
locale: en
meta:
description: "Niche score 36/100 · $116K/yr market · 674K searches/yr · $86.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $116K/yr market · 674K searches/yr · $86.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harley Davidson Leather Jacket — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **harley davidson leather jacket**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 27Growth 9Conversion 3Competition 90Returns 12Price range 29Avg price 80Brand share 20Review moat 65Quality gap 43
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$86.05**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****896.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$27.28–$281.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$116K**
$116K/yr · 674K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-31.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, harley davidson leather jacket is a $116K/yr Amazon United States market (674K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 36/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harley davidson leather jacket market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$215K–$258K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#43,138**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **68%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 52%
**Open market**
**7%**
- Harley-Davidson71% - Milwaukee Leather14% - FAMFALCON3% - JACKETHUB2% - Mulch Leather Co2% - BikerAccess1% - Open — no brand owns it (13 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/automotive/harley-davidson-leather-jacket/trend)
## **Top harley davidson leather jacket search terms**
- **harley davidson jackets for men**97K/yr-19.4%0.1% conv. - **milwaukee leather**65K/yr+14.6%0.0% conv. - **harley davidson hoodie**170K/yr-66.0%0.1% conv. - **harley davidson hoodies for men**69K/yr-24.0%0.1% conv. - **harley davidson sweatshirt**42K/yr-24.8%0.2% conv. - **harley jackets for men**22K/yr-2.7%0.1% conv. - **harley davidson sweatshirt for men**31K/yr-15.6%0.3% conv. - **harley hoodie**23K/yr-14.2%0.1% conv. - **harley davidson riding jacket**11K/yr+36.9%0.2% conv. - **harley davidson zip up hoodie**21K/yr-29.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/harley-davidson-leather-jacket/search-terms)
## **Top harley davidson leather jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harley-Davidson Mens Lightning Crest Pullover Hooded Sweatshirt Black (L)**Harley-Davidson**$55.51**4.7★3,567 rev](https://www.amazon.com/dp/B077BPF88G) [2**Harley-Davidson Mens Lightning Crest Full-Zippered Sweatshirt Black (XL)**Harley-Davidson**$58.60**4.7★3,181 rev](https://www.amazon.com/dp/B077BDSZZY) [3**Harley-Davidson Mens Eagle Piston Long Sleeve Full-Zip Hoodie Black (XL)**Harley-Davidson**$55.09**4.7★2,160 rev](https://www.amazon.com/dp/B07CVM3VYZ) [4**Harley-Davidson Mens Corrosion Willie G Skull Poly-Blend Pullover Hoodie (XL) Black**Harley-Davidson**$60.20**4.7★145 rev](https://www.amazon.com/dp/B09TS3PDD5) [5**Harley-Davidson Mens Sweatshirt Willie G Skull H-D Pullover Black 30296648**Harley-Davidson**$57.84**4.7★655 rev](https://www.amazon.com/dp/B00W3VNH8Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harley-Davidson Mens Road Pilot Cotton Blend Fleece Pullover Hoodie Black (L)**Harley-Davidson**$62.45**7 rev7mo ago](https://www.amazon.com/dp/B0G4X6GX3R) [**Harley-Davidson Military Exclusive Military Overseas Tour Mens Zip-Up Hoodie XL (X-Large) Grey**Harley-Davidson**$73.51**8 rev9mo ago](https://www.amazon.com/dp/B0FSTJCQSY) [**Harley-Davidson Mens Denim Jacket Blue - 99027-23VM (US Alpha X-Large Regular Regular Blue)**Harley-Davidson**$64.61**15 rev1y ago](https://www.amazon.com/dp/B0FCVRJ2M1) [**Mulch Leather Co Mens Genuine Leather Skull Motorcycle Jacket Armored Biker Riding Jacket | Air Vents Reflective Safety Panels Impact Padding Distressed Finish (Medium Black Distressed)**Mulch Leather Co**$131.82**1 rev1y ago](https://www.amazon.com/dp/B0FBHLZZLP) [**Harley-Davidson Mens Large Bar & Shield Logo Pullover Hoodie Black (XL)**Harley-Davidson**$61.54**78 rev1y ago](https://www.amazon.com/dp/B0DPB8FDF3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JACKETHUB The Black Biker Victoria Lane Jacket For Mens Motorcycle Style Leather Jacket (US Alpha 5X-Large Regular Regular Black Leather)**JACKETHUB**$150.87**3.9★**▲ 100%**](https://www.amazon.com/dp/B0CGMB11RQ) [**Harley-Davidson Mens Denim Jacket Blue - 99027-23VM (US Alpha X-Large Regular Regular Blue)**Harley-Davidson**$64.61**4.8★**▲ 83%**](https://www.amazon.com/dp/B0FCVRJ2M1) [**Mulch Leather Co Mens Genuine Leather Skull Motorcycle Jacket Armored Biker Riding Jacket | Air Vents Reflective Safety Panels Impact Padding Distressed Finish (Medium Black Distressed)**Mulch Leather Co**$131.82**5.0★**▲ 80%**](https://www.amazon.com/dp/B0FBHLZZLP) [**Milwaukee Leather Mens Streetguard Riding Hoodie - Aramid Reinforced with CE Shoulder and Elbow Armor - Large Black**Milwaukee Leather**$84.24**4.2★**▲ 62%**](https://www.amazon.com/dp/B07YQBQGXH) [**Harley-Davidson Mens Large Bar & Shield Logo Pullover Hoodie Black (XL)**Harley-Davidson**$61.54**4.5★**▲ 49%**](https://www.amazon.com/dp/B0DPB8FDF3)
**~~View all trending →~~**
## **What buyers say about harley davidson leather jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“fit is true”*
**Quality-Overall**13%
*“Quality seems sturdy enough”*
**Comfort-Overall**9%
*“Comfortable fit”*
**Value For Money**9%
*“Good for the price”*
**Warmth**6%
*“Warm jacket”*
**Advertised Vs Actual Product**6%
*“Better than I expected”*
**Material Quality**4%
*“Material is very durable”*
**Thickness**2%
*“This is one thick and heavy jacket”*
**Weight Heavy**2%
*“Heavy duty”*
**Soft Feel**2%
*“Very soft,”*
### **What buyers complain about **
**Size-Overall**26%
*“Really small”*
**Quality-Overall**11%
*“Absolutely garbage”*
**Advertised Vs Actual Product**6%
*“FALSE ADVERTISING”*
**Color**6%
*“more brown than da green i was looking for”*
**Material Quality**3%
*“Not happy with this jacket, took a spill and the material on the lower back, forearm, and elbows tore”*
**Gap/Hole**3%
*“Left a hole”*
**Thickness**3%
*“Little on the thin side”*
**Shrinkage Resistance**3%
*“it shrinks up something awful”*
**Pockets/Compartments**2%
*“no side pockets”*
**Value For Money**2%
*“It looks like a very expensive coat”*
### **Top return reasons **
**Size-Overall**68%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Sleeve Fit**3%
**Material Quality**3%
**Color**2%
**Shoulder Fit**2%
**Quality-Overall**2%
**Length**2%
**Waist Fit**2%
## **Common questions**
- **Is harley davidson leather jacket profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 93 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the harley davidson leather jacket niche?**
- 19 brands and 37 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in harley davidson leather jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 8.6% — above our launch gate.
- **When does demand for harley davidson leather jacket peak?**
- Demand peaks in Mar–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the harley davidson leather jacket niche?**
- Listings span $27.28–$281.38; the average listing price is $86.05 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.
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