---
title: "Trend — glade car air freshener - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/glade-car-air-freshener/trend"
last_updated: "2026-08-11T04:02:48.291Z"
locale: en
meta:
  description: "Niche score 52/100 · $546K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $546K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — glade car air freshener - Flapen"
---

# **glade car air freshener**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 62Growth 37Conversion 78Competition 57Returns 99Price range 44Avg price 33Brand share 0Review moat 24Quality gap 60

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$546K**

$546K/yr · 696K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$2.75–$24.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+9.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.98**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****6,038.74**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend