---
title: "Generac Oil Filter — $201K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/generac-oil-filter"
last_updated: "2026-08-11T01:33:11.486Z"
locale: en
meta:
description: "Niche score 53/100 · $201K/yr market · 64K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $201K/yr market · 64K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Generac Oil Filter — $201K/yr Amazon US Niche (2026) - Flapen"
---
# **generac oil filter**
**Worth a look**
Shows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Market size 39Growth 44Conversion 97Competition 16Returns 97Price range 82Avg price 89Brand share 35Review moat 91Quality gap 24
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****177.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$20.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.52–$49.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$201K**
$201K/yr · 64K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, generac oil filter is a $201K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **generac oil filter market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$207K–$258K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#571**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**11%**
- Generac47% - TONYCO16% - Qagea8% - YGQ7% - TRSCJXN6% - powmx5% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +15.1% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/automotive/generac-oil-filter/trend)
## **Top generac oil filter search terms**
- **generac oil filter**27K/yr+16.3%8.8% conv. - **070185es generac oil filter**7K/yr+41.4%11.5% conv. - **generac oil filter 070185e**6K/yr+11.0%14.1% conv. - **070185es**4K/yr+4.8%12.7% conv. - **generac generator oil filter**3K/yr+45.5%4.4% conv. - **070185e**4K/yr-2.0%10.6% conv. - **generac 070185e oil filter**3K/yr+10.2%14.5% conv. - **generac 070185es**3K/yr+31.2%17.7% conv. - **070185e oil filter**4K/yr+8.7%13.9% conv. - **generac oil filters**3K/yr-24.3%4.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/generac-oil-filter/search-terms)
## **Top generac oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$30K30%$60K45%$91K60%$121K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Generac 2 Pack Genuine 070185ES Oil Filter Fits 070185E 70185 OEM**Generac**$20.95**4.8★1,212 rev](https://www.amazon.com/dp/B08B1G81F6) [2**070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)**TONYCO**$9.97**4.7★71 rev](https://www.amazon.com/dp/B0DT461YTQ) [3**Qagea 070185ES Oil Filters Compatible with Generac Engines 8-24kw Guardian Portable Outdoor Generator 760cc 990cc Replaces 070185E 70185 (2 Pack)**Qagea**$17.00**4.5★73 rev](https://www.amazon.com/dp/B0DB75QBTH) [4**YGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity**YGQ**$9.84**4.8★27 rev](https://www.amazon.com/dp/B0F3WT6GCC) [5**070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)**TRSCJXN**$16.40**4.4★17 rev](https://www.amazon.com/dp/B0G1SVYGZT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity**YGQ**$9.84**27 rev1mo ago](https://www.amazon.com/dp/B0F3WT6GCC) [**Lushview 2 Pack 070185ES 070185E Oil Filter for Generac Guardian 8-24kW Air Cooled Home Standby Portable Generators 90mm High Capacity**Lushview**$16.48**7 rev3mo ago](https://www.amazon.com/dp/B0GQC2GKQL) [**070185ES Oil Filter Fit for Guardian 10-20KW Generator 760cc 990cc Engines Compatible With 070185E4 pack**TidiRob**$20.15**10 rev5mo ago](https://www.amazon.com/dp/B0GHNBQLHR) [**070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)**TRSCJXN**$16.40**17 rev6mo ago](https://www.amazon.com/dp/B0G1SVYGZT) [**070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)**TONYCO**$9.97**71 rev1y ago](https://www.amazon.com/dp/B0DT461YTQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lushview 2 Pack 070185ES 070185E Oil Filter for Generac Guardian 8-24kW Air Cooled Home Standby Portable Generators 90mm High Capacity**Lushview**$16.48**4.4★**▲ 206%**](https://www.amazon.com/dp/B0GQC2GKQL) [**070185ES Oil Filter Fit for Guardian 10-20KW Generator 760cc 990cc Engines Compatible With 070185E4 pack**TidiRob**$20.15**4.5★**▲ 176%**](https://www.amazon.com/dp/B0GHNBQLHR) [**Generac 5W-20 Full Synthetic Oil Change Bundle with Oil Filter Funnel and Absorbent Pad (4 Items)**Generac**$49.61**4.6★**▲ 78%**](https://www.amazon.com/dp/B0BFC78P9C) [**Qagea 070185ES Oil Filters Compatible with Generac Engines 8-24kw Guardian Portable Outdoor Generator 760cc 990cc Replaces 070185E 70185 (2 Pack)**Qagea**$17.00**4.5★**▲ 61%**](https://www.amazon.com/dp/B0DB75QBTH) [**070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)**TRSCJXN**$16.40**4.4★**▲ 56%**](https://www.amazon.com/dp/B0G1SVYGZT)
**~~View all trending →~~**
## **What buyers say about generac oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**26%
*“Good filters for a fair price”*
**Quality-Overall**18%
*“The build quality feels solid”*
**Size-Overall**18%
*“Fit perfectly”*
**Value For Money**14%
*“much less expensive”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**3%
*“easy to use”*
**Maintenance And Repair**3%
*“finish that matches the Oem product at a better price point which makes maintenance easier”*
**Leak-Proof**2%
*“have not leaked or had any issues since installing”*
**Lubrication**2%
*“Perfect kit for Generac oil change”*
**Motor Power**2%
*“Perfect for my 20 kW generator”*
### **What buyers complain about **
**Size-Overall**25%
*“Not the Same Size as OEM Air Filter”*
**Advertised Vs Actual Product**15%
*“Incorrect site description”*
**Filtration**14%
*“Initially the filter did not fill with oil immediately”*
**Ease Of Cleaning**8%
*“Time to get your hands dirty”*
**Quality-Overall**8%
*“Top quality wouldnt buy anything else”*
**Compatibility-Overall**2%
*“This creates a compatibility issue for me”*
### **Top return reasons **
**Filtration**35%
**Size-Overall**31%
**Advertised Vs Actual Product**16%
**Compatibility-Overall**6%
**Defective Material/Parts**4%
**Rusts/Corrodes**2%
**Value For Money**1%
**Drop/Impact Protection**1%
**Color**1%
**Leak-Proof**1%
## **Common questions**
- **Is generac oil filter profitable to sell on Amazon United States?**
- The niche generates $201K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the generac oil filter niche?**
- 10 brands and 28 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in generac oil filter?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Filtration. The return rate is 0.7%.
- **When does demand for generac oil filter peak?**
- Demand peaks in Oct; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the generac oil filter niche?**
- Listings span $8.52–$49.61; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.
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