---
title: "fuel pump — $6.1M/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/fuel-pump"
last_updated: "2026-07-20T18:42:21.646Z"
locale: en
meta:
description: "fuel pump shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "fuel pump shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "fuel pump — $6.1M/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **fuel pump**
**Worth a look**
Shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 21Conversion 29Competition 96Returns 49Price range 4Avg price 84Brand share 95Review moat 74Quality gap 78
**Market size**
**Incredible****$6.1M**
$6.1M/yr · 3.6M searches
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$73.90**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****537.21**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$8.28–$2342.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fuel pump is a $6.1M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 250–500/product
- **Revenue / yr**
- **$5.9M–$7.4M**
- units × avg price
- **Launch success**
- **64%**
- 9 of 14 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#589**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **159 days**
## **Competition**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**63 **▼falling
**Sellers**
**168**
**Top-5 brand share**
**38%**
Top 20: 76%
**Top-5 click share**
**18%**
Top 20: 43%
**Open market**
**57%**
- A-Premium13% - BDFHYK7% - A ABIGAIL7% - JDMSPEED6% - VANBOL5% - ENGINEMAN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
80K60K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/fuel-pump/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$122K4%$244K6%$365K8%$487K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 143 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Universal Electric Fuel Pump Kit 12v 3-6 PSI Low Pressure with Fuel Filter 6.56 FT 5/16 ID Fuel Line Replacement For Carburetor Lawn Mower Gas Diesel Fuel Transfer Pump**JDMSPEED**$12.06**4.4★7,824 rev](https://www.amazon.com/dp/B00L8IHM9K) [2**SOLLON Electric Fuel Pump 12V Universal Low Pressure 12 Volt Transfer Inline Fuel Pump for Lawn Mower Carburetor Gas Diesel Engine 2.5-4psi HEP-02A**SOLLON**$10.06**4.2★2,586 rev](https://www.amazon.com/dp/B08PY7V2MM) [3**VANBOL Electric Fuel Pump Install Kit Fit Toyota Pontiac Scion Nissan Lexus Honda Ford High Flow Universal Automotive 12v Gasoline Replaces Compatible E2068 GSS341 E8229 E8577M SP8022M E8213 EFP382A**VANBOL**$23.90**4.2★555 rev](https://www.amazon.com/dp/B0C165BJ7V) [4**Delphi FG0407 Fuel Pump Module**Delphi**$150.17**4.4★477 rev](https://www.amazon.com/dp/B000HLQBO6) [5**A-Premium Electric Fuel Pump Module Assembly Compatible with Chevy GMC Pickup Vehicles - 4.3L 4.8L 5.3L 6.0L 8.1L - Silverado 1500 2500 3500 Sierra 1500 2500 3500-1999-2004**A-Premium**$45.01**4.4★813 rev](https://www.amazon.com/dp/B0738LV9YM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Automatic Electric Fuel Transfer Pump with Auto-Stop 3.8GPM & 51 Hose & 4 Size Adapters Gas Can Pump with Leak Protection for Gasoline Diesel Kerosene Gifts for Men Dad Him - 2nd Gen Yellow Black**VEECAP**$40.03**501 rev5mo ago](https://www.amazon.com/dp/B0GJZFF9QC) [**AutoExact Fuel Pump Assembly Compatible with 2014-2018 Chevrolet Silverado GMC Sierra 1500 4.3L 5.3L 6.2L with sending unit fuel pressure sensor Replaces E4123M P76892M**autoexact**$78.33**33 rev6mo ago](https://www.amazon.com/dp/B0GF77V4ZB) [**AutoExact Fuel Pump Assembly Compatible with 2004-2007 Chevy Silverado GMC Sierra 1500 2500 4.3L 4.8L 5.3L 6.0L 8.1L with sending unit fuel pressure sensor replaces # E3609M P76232M**autoexact**$67.17**33 rev6mo ago](https://www.amazon.com/dp/B0GCRNK53W) [**Fuel Transfer Pump with Auto-Stop 3.8 GPM Battery or USB Powered Cordless Gas Pump Portable Electric Pump for Gas Can with 51 Hose & 4 Adapters for Gasoline Diesel OilSpill-Free Refueling**MISFANS**$39.77**334 rev6mo ago](https://www.amazon.com/dp/B0G7VB6S8F) [**Portable Fuel Transfer Pump with 47 Hose-High Flow Hand Fuel Pump Battery Powered Siphon Pump for Gasoline Mechanical Fuel Pumps Universal Fit for Gasoline Vehicles Fuel Water TransferAmber**BestCosy**$20.08**1,472 rev8mo ago](https://www.amazon.com/dp/B0G63XZ9Y8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUXPLLUSO Electric Fuel Pump Kit 12V 15GPM Portable Diesel Transfer**LUXPLLUSO**$97.96**4.4★**▲ 274%**](https://www.amazon.com/dp/B0GL56KJHB) [**Automatic Electric Fuel Transfer Pump with Auto-Stop 3.8GPM & 51 Hose & 4 Size Adapters Gas Can Pump with Leak Protection for Gasoline Diesel Kerosene Gifts for Men Dad Him - 2nd Gen Yellow Black**VEECAP**$40.03**4.4★**▲ 271%**](https://www.amazon.com/dp/B0GJZFF9QC) [**Fuel Transfer Pump with Auto-Stop 3.8 GPM Battery or USB Powered Cordless Gas Pump Portable Electric Pump for Gas Can with 51 Hose & 4 Adapters for Gasoline Diesel OilSpill-Free Refueling**MISFANS**$39.77**4.5★**▲ 266%**](https://www.amazon.com/dp/B0G7VB6S8F) [**S&S Diesel Motorsport CP4 to DCR Pump Conversion Compatible with 2011+ Ford 6.7 Powerstroke Diesel (6.7F-DCR-1)**S&S Diesel Motorsport**$2342.09**4.8★**▲ 246%**](https://www.amazon.com/dp/B0CP2P7VVY) [**Portable Fuel Transfer Pump with 47 Hose-High Flow Hand Fuel Pump Battery Powered Siphon Pump for Gasoline Mechanical Fuel Pumps Universal Fit for Gasoline Vehicles Fuel Water TransferAmber**BestCosy**$20.08**4.2★**▲ 243%**](https://www.amazon.com/dp/B0G63XZ9Y8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Build quality feels solid”*
**Advertised Vs Actual Product**10%
*“Just as described”*
**Value For Money**10%
*“GREAT Price”*
**Fuel Efficiency**9%
*“.works great and also notice slightly better fuel economy”*
**Efficiency**9%
*“The pump worked well”*
**Ease Of Use**9%
*“Easy to put on”*
**Size-Overall**7%
*“Good fit and performs as advertised”*
**Pressure**6%
*“Good pressure, easy installation great budget pump”*
**Assembly/Installation**4%
*“No problem installing”*
**Battery Life**2%
*“great battery life”*
### **What buyers complain about **
**Durability**22%
*“Did not last”*
**Quality-Overall**14%
*“Cheap crap quality”*
**Functionality-Overall**8%
*“Stopped working”*
**Size-Overall**6%
*“What a giant, small”*
**Pressure**6%
*“no pressure”*
**Leak-Proof**5%
*“caused a leak”*
**Noise Level**3%
*“Makes a ton of noise”*
**Fuel Efficiency**3%
*“fuel gauge not accurate”*
**Compatibility-Overall**2%
*“Item E3609M wasnt compatible”*
**Value For Money**2%
*“Little pricey”*
### **Top return reasons **
**Size-Overall**22%
**Functionality-Overall**16%
**Compatibility-Overall**11%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**5%
**Durability**5%
**Pressure**5%
**Value For Money**4%
**Assembly/Installation**2%
**Leak-Proof**2%
## **Common questions**
- **Is fuel pump profitable to sell on Amazon United States?**
- The niche generates $6.1M/yr across 143 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the fuel pump niche?**
- 63 brands and 168 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in fuel pump?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.2%.
- **When does demand for fuel pump peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the fuel pump niche?**
- Listings span $8.28–$2342.09; the average listing price is $73.90 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.
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