---
title: "Fram Ph8a Oil Filter — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/fram-ph8a-oil-filter"
last_updated: "2026-08-11T09:27:02.740Z"
locale: en
meta:
description: "Niche score 50/100 · $134K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $134K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fram Ph8a Oil Filter — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **fram ph8a oil filter**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 30Growth 95Conversion 71Competition 15Returns 96Price range 78Avg price 84Brand share 4Review moat 51Quality gap 15
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+111.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$18.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.93–$57.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,478.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$134K**
$134K/yr · 111K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, fram ph8a oil filter is a $134K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fram ph8a oil filter market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$232K–$278K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#630**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **33%**
- **Out of stock**
- **16.1%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Wix70% - Motorcraft19% - Ford5% - Purolator3% - Generic2% - ECOGARD2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 10 weeks — +111.7% search growth over the last 90 days.
4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/automotive/fram-ph8a-oil-filter/trend)
## **Top fram ph8a oil filter search terms**
- **wix 51515**23K/yr+66.9%10.5% conv. - **fram ph8a oil filter**13K/yr+302.1%1.1% conv. - **fl1a motorcraft oil filter**12K/yr+99.6%4.1% conv. - **wix 51515 oil filter**14K/yr+68.7%13.6% conv. - **ph8a oil filter**8K/yr+102.6%2.6% conv. - **fram ph8a**5K/yr+167.9%1.0% conv. - **motorcraft fl1a oil filter**4K/yr+147.4%4.5% conv. - **motorcraft fl-1a oil filter**4K/yr+189.3%5.1% conv. - **fl-1a motorcraft oil filter**4K/yr+183.1%4.1% conv. - **ph8a**5K/yr+58.0%2.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/fram-ph8a-oil-filter/search-terms)
## **Top fram ph8a oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$27K30%$40K40%$54K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WIX Racing Filters Spin-On Lube Filter**Wix**$6.44**4.7★1,273 rev](https://www.amazon.com/dp/B000C9ULHG) [2**Wix Oil Filter - 51515**Wix**$6.55**4.8★479 rev](https://www.amazon.com/dp/B00D0IC5F2) [3**WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)**Wix**$13.71**4.8★777 rev](https://www.amazon.com/dp/B00C5TDEO8) [4**Motorcraft Engine Oil Filter- FL-1-A (OE Replacement Part for Select Models and Years of Ford Lincoln and Mercury Vehicles)**Motorcraft**$11.49**4.8★2,371 rev](https://www.amazon.com/dp/B000ARPVMU) [5**Ford Racing (CM-6731-FL1A) Oil Filter**Ford**$23.21**4.6★175 rev](https://www.amazon.com/dp/B003TPJT2S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**51515 Spin-On Lube Filter (6 Pack)**Generic**$57.60**3 rev8mo ago](https://www.amazon.com/dp/B0FZN6GNC1) [**Motorcraft FL-1-A Oil Filter(4 Pack)**Motorcraft**$52.13**13 rev6y ago](https://www.amazon.com/dp/B08113YQHQ) [**Wix Oil Filter - 51515**Wix**$6.55**479 rev13y ago](https://www.amazon.com/dp/B00D0IC5F2) [**WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)**Wix**$13.71**777 rev14y ago](https://www.amazon.com/dp/B00C5TDEO8) [**Ford Racing (CM-6731-FL1A) Oil Filter**Ford**$23.21**175 rev16y ago](https://www.amazon.com/dp/B003TPJT2S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purolator PL30001 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Ford F-150 Ranger Explorer Mustang F-250 Bronco E-150/E-250/E-350 Econoline and Toyota Land Cruiser**Purolator**$8.28**4.6★**▲ 99%**](https://www.amazon.com/dp/B000E8XFPU) [**ECOGARD X1A Premium Spin-On Engine Oil Filter for Conventional Oil Fits Alfa Romeo Montreal 2.6L 1975 | American Motors Rebel 4.1L 1959 | Aston Martin Lagonda 5.3L 1977-1983**ECOGARD**$3.93**4.6★**▲ 88%**](https://www.amazon.com/dp/B00AKEUS9O) [**51515 Spin-On Lube Filter (6 Pack)**Generic**$57.60**5.0★**▲ 69%**](https://www.amazon.com/dp/B0FZN6GNC1) [**Motorcraft FL-1-A Oil Filter(4 Pack)**Motorcraft**$52.13**4.9★**▲ 68%**](https://www.amazon.com/dp/B08113YQHQ) [**Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.63**4.8★**▲ 58%**](https://www.amazon.com/dp/B001KR1BQE)
**~~View all trending →~~**
## **What buyers say about fram ph8a oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**36%
*“Excellent quality filters”*
**Quality-Overall**15%
*“Great quality”*
**Size-Overall**15%
*“Fits great”*
**Value For Money**12%
*“Worth the money”*
**Advertised Vs Actual Product**7%
*“Works as it should”*
**Assembly/Installation**2%
*“Seemed to install correctly”*
**Motor Power**2%
*“Motorcraft parts are great”*
**Leak-Proof**1%
*“Solid construction, great sealing, and you know its doing its job right”*
**Spray/Flow**1%
*“Higher flow rate oil filter works well with high volume oil pump”*
**Portability**1%
*“Thanks amazon for carrying this”*
### **What buyers complain about **
**Filtration**24%
*“All three filters were no good”*
**Size-Overall**14%
*“The filter is munch bigger than the ones you get from walmart”*
**Compatibility-Overall**13%
*“Did not fit my 2015 honda crv”*
**Quality-Overall**9%
*“All three filters were no good”*
**Value For Money**7%
*“But a fraction of dealer cost”*
**Leak-Proof**5%
*“which causes leakage through the filtration path”*
**Lubrication**4%
*“oil still looks dirty after 15000 miles”*
**Advertised Vs Actual Product**4%
*“It certainly does not represent the oil filter pictured in the ad you have”*
**Product Condition**4%
*“I have received a used oil filter two times”*
**Thickness**2%
*“the outer box was paper thin”*
### **Top return reasons **
**Size-Overall**44%
**Filtration**24%
**Compatibility-Overall**14%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Value For Money**3%
**Product Condition**2%
**Functionality-Overall**1%
**Smell**1%
**Leak-Proof**1%
## **Common questions**
- **Is fram ph8a oil filter profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +111.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the fram ph8a oil filter niche?**
- 6 brands and 78 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in fram ph8a oil filter?**
- Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 0.8%.
- **What does it cost to enter the fram ph8a oil filter niche?**
- Listings span $3.93–$57.60; the average listing price is $18.55 (sweet spot $15–$100). The average incumbent carries 1,479 reviews — the moat a new listing must climb.
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