---
title: "Fram Ph8170 — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/fram-ph8170"
last_updated: "2026-08-11T06:36:39.674Z"
locale: en
meta:
description: "Niche score 51/100 · $140K/yr market · 56K searches/yr · $25.85 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $140K/yr market · 56K searches/yr · $25.85 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fram Ph8170 — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **fram ph8170**
**Worth a look**
Shows low returns (0.6%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 31Growth 76Conversion 86Competition 23Returns 97Price range 62Avg price 95Brand share 19Review moat 44Quality gap 13
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.85**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+61.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$9.43–$146.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,098.85**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$140K**
$140K/yr · 56K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, fram ph8170 is a $140K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fram ph8170 market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$129K–$155K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#699**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**2%**
- Wix54% - Briggs & Stratton13% - ECOGARD11% - Fram9% - Reliable Aftermarket Parts Our Name Says It All6% - Kawasaki5% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 10 weeks — +61.3% search growth over the last 90 days.
2K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/automotive/fram-ph8170/trend)
## **Top fram ph8170 search terms**
- **wix 57035**21K/yr+71.8%6.6% conv. - **wix 57035 oil filter**11K/yr+25.1%9.1% conv. - **fram ph8170**7K/yr+93.5%3.8% conv. - **fram ph8170 oil filter**4K/yr+96.6%4.8% conv. - **57035 oil filter**4K/yr+44.3%7.8% conv. - **ph8170 oil filter**3K/yr+71.3%4.2% conv. - **ph8170**3K/yr+49.0%6.1% conv. - **57035**3K/yr+27.0%5.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/fram-ph8170/search-terms)
## **Top fram ph8170 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WIX Filters - 57035 Heavy Duty Spin-On Lube Filter Pack of 1**Wix**$15.36**4.7★1,151 rev](https://www.amazon.com/dp/B0014BCB6U) [2**ECOGARD SE-1 Small Engine Oil Filter for Mowers Tractors Lawn Equipment Other Small Gas Engines Replaces BRIGGS-STRATTON 492932 695396 792326 795137 FRAM PH8170 TECUMSEH 36563 WIX 57035**ECOGARD**$9.86**4.7★466 rev](https://www.amazon.com/dp/B00I8IJCGE) [3**Wix Oil Filter**Wix**$11.11**5.0★4 rev](https://www.amazon.com/dp/B072N8XRT1) [4**FRAM Extra Guard PH8170 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filter for Select Vehicle Model Years Vehicle Engine Protection Oil Filter for Everyday Drivers**Fram**$13.50**4.8★1,397 rev](https://www.amazon.com/dp/B0009IR056) [5**Briggs & Stratton 492932S Oil Filter**Briggs & Stratton**$9.43**4.8★15,527 rev](https://www.amazon.com/dp/B002E3IH1K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pack of 2 Oil Filter 51056 Compatible with WIX Replace 57035 51335 51056MP 842502 Z149091503004 20M01R2251 600-211-6130 4664600**FWZMDP**$11.90**1 rev8mo ago](https://www.amazon.com/dp/B0FZKKJRT4) [**Wix Oil Filter**Wix**$11.11**4 rev9y ago](https://www.amazon.com/dp/B072N8XRT1) [**Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007**Kawasaki**$43.51**882 rev9y ago](https://www.amazon.com/dp/B01J63ATBG) [**57035 New Oil Filter Fits Caterpillar T25D T30D T35C T35D T40C T40E T45B T45C +**Reliable Aftermarket Parts Our Name Says It All**$11.40**6 rev10y ago](https://www.amazon.com/dp/B07BKR9X4Q) [**Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)**Briggs & Stratton**$21.98**1,267 rev10y ago](https://www.amazon.com/dp/B011VS0K5Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wix Oil Filter**Wix**$11.11**5.0★**▲ 45%**](https://www.amazon.com/dp/B072N8XRT1) [**Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)**Briggs & Stratton**$21.98**4.9★**▲ 41%**](https://www.amazon.com/dp/B011VS0K5Y) [**57035 New Oil Filter Fits Caterpillar T25D T30D T35C T35D T40C T40E T45B T45C +**Reliable Aftermarket Parts Our Name Says It All**$11.40**4.6★**▲ 36%**](https://www.amazon.com/dp/B07BKR9X4Q) [**Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007**Kawasaki**$43.51**4.8★**▲ 30%**](https://www.amazon.com/dp/B01J63ATBG) [**Pack of 2 Oil Filter 51056 Compatible with WIX Replace 57035 51335 51056MP 842502 Z149091503004 20M01R2251 600-211-6130 4664600**FWZMDP**$11.90**5.0★**▲ 30%**](https://www.amazon.com/dp/B0FZKKJRT4)
**~~View all trending →~~**
## **What buyers say about fram ph8170**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**21%
*“Great filter”*
**Size-Overall**21%
*“Fit great”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**14%
*“Worth the $”*
**Assembly/Installation**3%
*“Easy to install”*
**Correct Contents**2%
*“correct part”*
**Motor Power**2%
*“They fit most 14hp to 18hp engines”*
**Maintenance And Repair**1%
*“Im happy I included it in my routine maintenance”*
**Efficiency**1%
*“Works fine”*
### **What buyers complain about **
**Advertised Vs Actual Product**21%
*“Picture does not match the product delivered”*
**Filtration**19%
*“tossed the filter in the trash”*
**Size-Overall**14%
*“Shorter”*
**Leak-Proof**6%
*“This filter leaked”*
**Value For Money**6%
*“These may a little more costly than copies”*
**Compatibility-Overall**5%
*“This did not fit my 98 dodge Dakota 318”*
**Defective Material/Parts**2%
*“would not screw on”*
**Material Quality**2%
*“feels a little cheap in the hand”*
**Grip**2%
*“I was a bit worried about getting a good grip to install it”*
**Thickness**2%
*“I do wish the outer casing felt a bit thicker though”*
### **Top return reasons **
**Size-Overall**42%
**Filtration**28%
**Advertised Vs Actual Product**10%
**Compatibility-Overall**7%
**Defective Material/Parts**4%
**Value For Money**3%
**Product Condition**2%
**Functionality-Overall**1%
**Motor Issues**1%
**Ethically/Sustainably Sourced**1%
## **Common questions**
- **Is fram ph8170 profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +61.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the fram ph8170 niche?**
- 7 brands and 110 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in fram ph8170?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Filtration, Size-Overall. The return rate is 0.6%.
- **What does it cost to enter the fram ph8170 niche?**
- Listings span $9.43–$146.52; the average listing price is $25.85 (sweet spot $15–$100). The average incumbent carries 2,099 reviews — the moat a new listing must climb.
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