---
title: "Fox — $406K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/fox"
last_updated: "2026-08-11T04:43:35.798Z"
locale: en
meta:
description: "Niche score 45/100 · $406K/yr market · 3.4M searches/yr · $38.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $406K/yr market · 3.4M searches/yr · $38.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fox — $406K/yr Amazon US Niche (2026) - Flapen"
---
# **fox**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 56Growth 18Conversion 4Competition 79Returns 64Price range 60Avg price 95Brand share 28Review moat 43Quality gap 24
**Avg price**
**Incredible****$38.40**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.03–$146.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$406K**
$406K/yr · 3.4M searches
**Review moat**
**Okay****2,237.16**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fox is a $406K/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fox market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#4,490**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 69%
**Open market**
**10%**
- Fox Racing73% - Aurora7% - Douglas4% - Mewaii2% - WILD REPUBLIC2% - WEIGEDU2% - Open — no brand owns it (12 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/automotive/fox/trend)
## **Top fox search terms**
- **fox**2.1M/yr-15.8%0.1% conv. - **fox racing**291K/yr-18.8%0.1% conv. - **fox plush**240K/yr-19.3%0.9% conv. - **fox stuffed animal**221K/yr-8.7%1.8% conv. - **fox decor**93K/yr-2.7%0.1% conv. - **foxes**47K/yr-7.5%0.4% conv. - **fox figurine**41K/yr-16.3%0.1% conv. - **fox toy**46K/yr-19.3%0.9% conv. - **fox gifts**59K/yr-18.9%0.3% conv. - **fox plushies**39K/yr+3.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/fox/search-terms)
## **Top fox products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$24K9%$37K12%$49K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fox Racing Unisex Main Motocross Dirt Bike Goggle Black OS**Fox Racing**$37.57**4.8★622 rev](https://www.amazon.com/dp/B0CQ7BTD2N) [2**Fox Racing Dirtpaw Motocross Gloves**Fox Racing**$35.13**4.7★709 rev](https://www.amazon.com/dp/B0BQXC2PG7) [3**Fox Racing Absolute MESH Snapback Black One Size**Fox Racing**$32.50**4.7★334 rev](https://www.amazon.com/dp/B0BQTKHSHB) [4**Aurora Adorable Mini Flopsie Foxxie Stuffed Animal - Mini Companions Ready for Playful Adventures - for Kids All Ages Toddlers Adults and Families - Orange 8 Inches**Aurora**$10.81**4.8★75,065 rev](https://www.amazon.com/dp/B004JRR5BM) [5**Fox Racing Mens Ranger Mountain Bike Glove Black Large**Fox Racing**$30.73**4.3★696 rev](https://www.amazon.com/dp/B0D9MSL7GS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mewaii Cute Fox Plush Pillow Kawaii Plushies Red Fox Stuffed Animals Squishy Plushies Cuddle Foxes Plush Pillow for Kids & Girls (13 Inch)**Mewaii**$19.54**1,969 rev1y ago](https://www.amazon.com/dp/B0D9W9T8P5) [**Fox Racing Youth Ranger Mountain Bike Pant Black 28**Fox Racing**$79.76**6 rev1y ago](https://www.amazon.com/dp/B0D9Q954ZC) [**Fox Racing Mens Ranger Mountain Bike Glove Black Large**Fox Racing**$30.73**696 rev1y ago](https://www.amazon.com/dp/B0D9MSL7GS) [**Fox Racing Mens Ranger Mountain Bike Glove Black Small**Fox Racing**$30.82**696 rev1y ago](https://www.amazon.com/dp/B0D9MSVCYL) [**Fox Racing Unisex Main Motocross Dirt Bike Goggle Black OS**Fox Racing**$37.57**622 rev2y ago](https://www.amazon.com/dp/B0CQ7BTD2N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fox Racing Youth Ranger Mountain Bike Pant Black 28**Fox Racing**$79.76**4.3★**▲ 140%**](https://www.amazon.com/dp/B0D9Q954ZC) [**Fox Racing Dirtpaw Motocross Gloves**Fox Racing**$35.13**4.7★**▲ 126%**](https://www.amazon.com/dp/B0BQXC2PG7) [**Fox Racing 180 BNKR Motocross Jersey Black CAMO Large**Fox Racing**$43.06**4.8★**▲ 116%**](https://www.amazon.com/dp/B0BQXBXZLZ) [**Fox Racing Womens 180 Motocross Dirt Bike Jersey Black/Black Medium**Fox Racing**$41.95**4.5★**▲ 107%**](https://www.amazon.com/dp/B0BQXD6YMT) [**Fox Racing Youth Peewee Titan Roost Motocross Dirt Bike Deflector Chest Guard Black/Silver Small/Medium**Fox Racing**$48.76**4.6★**▲ 85%**](https://www.amazon.com/dp/B002RKOS4A)
**~~View all trending →~~**
## **What buyers say about fox**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**17%
*“It's soft fluffy”*
**Quality-Overall**16%
*“Really well made”*
**Size-Overall**14%
*“True to size”*
**Fun/Entertainment Experience**6%
*“Very fun”*
**Advertised Vs Actual Product**6%
*“Exactly what I wanted”*
**Value For Money**5%
*“Worth the price”*
**Gifting Purpose**5%
*“Birthday gift”*
**Comfort-Overall**5%
*“Really comfortable”*
**Durability**3%
*“has not popped of broken even with many uses”*
**Creativity**2%
*“Cute creative design”*
### **What buyers complain about **
**Size-Overall**45%
*“Bad fit”*
**Quality-Overall**9%
*“not very well made”*
**Value For Money**6%
*“Not worth the price”*
**Durability**6%
*“Not as durable as I'd like”*
**Advertised Vs Actual Product**3%
*“Pictures of product are misleading in my case”*
**Assembly/Installation**2%
*“Im 33 very hard to build myself even with the app”*
**Fluffiness**2%
*“Never really fluffed up enough”*
**Stitch/Finish/Polish**1%
*“Crap product, they ripped on my 3rd ride at the seam”*
**Gifting Purpose**1%
*“Looked too cheap to gift”*
**Instructions/User Manual/Troubleshooting**1%
*“There were no instructions or any pamphlets in the box”*
### **Top return reasons **
**Size-Overall**84%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Quality-Overall**1%
**Gifting Purpose**1%
**Color**1%
**Stitch/Finish/Polish**1%
**Comfort-Overall**1%
**Material Quality**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is fox profitable to sell on Amazon United States?**
- The niche generates $406K/yr across 56 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the fox niche?**
- 18 brands and 103 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in fox?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.4%.
- **When does demand for fox peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the fox niche?**
- Listings span $4.03–$146.83; the average listing price is $38.40 (sweet spot $15–$100). The average incumbent carries 2,237 reviews — the moat a new listing must climb.
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