---
title: "Ford Touch Up Paint — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/ford-touch-up-paint"
last_updated: "2026-08-11T04:49:37.538Z"
locale: en
meta:
description: "Niche score 49/100 · $66K/yr market · 36K searches/yr · $14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $66K/yr market · 36K searches/yr · $14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ford Touch Up Paint — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **ford touch up paint**
**Skip it**
A small market ($66K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 31Conversion 95Competition 17Returns 97Price range 59Avg price 73Brand share 33Review moat 23Quality gap 87
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.71**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.85–$22.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,790**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$66K**
$66K/yr · 36K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ford touch up paint is a $66K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ford touch up paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$59K–$74K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**10%**
- Artbreath44% - Dupli-Color24% - Konexial7% - COSLAKE6% - SYOAUTO6% - SNSIR5% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +4.6% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/automotive/ford-touch-up-paint/trend)
## **Top ford touch up paint search terms**
- **ford oxford white touch up paint**15K/yr-8.9%11.8% conv. - **ford white touch up paint**9K/yr+12.0%11.6% conv. - **oxford white touch up paint**6K/yr+41.2%8.8% conv. - **ford yz touch up paint**2K/yr+10.1%5.2% conv. - **ford oxford white touch-up paint**3K/yr+0.3%8.7% conv. [**All search terms **](https://flapen.com/research/us/automotive/ford-touch-up-paint/search-terms)
## **Top ford touch up paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$20K45%$30K60%$40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge**Artbreath**$16.97**4.3★279 rev](https://www.amazon.com/dp/B0DZ6KCNJT) [2**Dupli-Color AFM0229 Oxford White Ford Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)**Dupli-Color**$17.80**4.2★23,465 rev](https://www.amazon.com/dp/B00HE66IQS) [3**Dupli-Color EBFM02297 Perfect Match Automotive Spray Paint Ford Oxford White 9L/A9/YO/YZ 8 oz. Aerosol Can**Dupli-Color**$16.43**4.2★41,399 rev](https://www.amazon.com/dp/B00407RSG8) [4**Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint**Konexial**$13.15**3.0★4 rev](https://www.amazon.com/dp/B0FNN7ZSS5) [5**COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators**COSLAKE**$13.69**4.3★596 rev](https://www.amazon.com/dp/B0DJ6Z383L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers**ViennJeea**$10.12**52 rev6mo ago](https://www.amazon.com/dp/B0G81Z9LZG) [**Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint**Konexial**$13.15**4 rev10mo ago](https://www.amazon.com/dp/B0FNN7ZSS5) [**XNA Oxford White(Z1) for Ford Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched**XNA**$9.85**154 rev1y ago](https://www.amazon.com/dp/B0F99B8YBK) [**Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge**Artbreath**$16.97**279 rev1y ago](https://www.amazon.com/dp/B0DZ6KCNJT) [**YZ/Z1/M6887 Oxford White Touch Up Paint for Ford Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**SNSIR**$13.93**273 rev1y ago](https://www.amazon.com/dp/B0DSCDNX92)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint**Konexial**$13.15**3.0★**▲ 166%**](https://www.amazon.com/dp/B0FNN7ZSS5) [**ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers**ViennJeea**$10.12**4.0★**▲ 157%**](https://www.amazon.com/dp/B0G81Z9LZG) [**COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators**COSLAKE**$13.69**4.3★**▲ 54%**](https://www.amazon.com/dp/B0DJ6Z383L) [**XNA Oxford White(Z1) for Ford Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched**XNA**$9.85**4.4★**▲ 49%**](https://www.amazon.com/dp/B0F99B8YBK) [**Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge**Artbreath**$16.97**4.3★**▲ 20%**](https://www.amazon.com/dp/B0DZ6KCNJT)
**~~View all trending →~~**
## **What buyers say about ford touch up paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Color is spot on”*
**Paint Quality**28%
*“Good paint match”*
**Ease Of Use**7%
*“easy to use”*
**Quality-Overall**6%
*“Matches good”*
**Efficiency**4%
*“works great”*
**Advertised Vs Actual Product**4%
*“Product as described”*
**Compatibility-Overall**4%
*“Worked on my F150 like a charm”*
**Value For Money**4%
*“Much less expensive than auto parts store”*
**Size-Overall**2%
*“Exact Match, 2003 Ranger”*
**Scratch Resistance**2%
*“The use of the touch up pen for scratches is a work in progress”*
### **What buyers complain about **
**Color**39%
*“Color didn't match”*
**Paint Quality**18%
*“don't buy this paint it sucks”*
**Spray/Flow**9%
*“Sprayed thinner out”*
**Advertised Vs Actual Product**9%
*“Wasnt the exact match”*
**Adhesion/Stickiness**5%
*“very sticky and hard to work with”*
**Ease Of Use**5%
*“hard to work with”*
**Size-Overall**5%
*“it doesnt match my truck”*
**Jamming/Clogging**3%
*“The nozzle top also gets stuck sometimes”*
### **Top return reasons **
**Color**38%
**Paint Quality**35%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Size-Overall**3%
**Display Colors**3%
**Quality-Overall**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Scratch Resistance**1%
## **Common questions**
- **Is ford touch up paint profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ford touch up paint niche?**
- 9 brands and 50 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in ford touch up paint?**
- Top complaints mined from reviews: Color, Paint Quality, Spray/Flow. The return rate is 0.6%.
- **When does demand for ford touch up paint peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the ford touch up paint niche?**
- Listings span $9.85–$22.31; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 6,790 reviews — the moat a new listing must climb.
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