---
title: "Ford Key Fob — $169K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/ford-key-fob"
last_updated: "2026-08-11T05:53:00.372Z"
locale: en
meta:
description: "Niche score 51/100 · $169K/yr market · 186K searches/yr · $21.31 avg price. Soft demand (-11.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $169K/yr market · 186K searches/yr · $21.31 avg price. Soft demand (-11.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ford Key Fob — $169K/yr Amazon US Niche (2026) - Flapen"
---
# **ford key fob**
**Worth a look**
Shows a sweet-spot price point ($21.31 avg), but soft demand (-11.9% this quarter) keeps it on the watch list.
Market size 35Growth 19Conversion 52Competition 65Returns 60Price range 79Avg price 91Brand share 21Review moat 63Quality gap 82
**Avg price**
**Great****$21.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.38–$44.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****988.67**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$169K**
$169K/yr · 186K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ford key fob is a $169K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ford key fob market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$170K–$213K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#347**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**6%**
- SUPALAND34% - MechanMagic30% - Vurkcy15% - USARemote6% - Keymall6% - DLOJOY2% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/automotive/ford-key-fob/trend)
## **Top ford key fob search terms**
- **ford key fob**47K/yr-10.3%2.8% conv. - **ford key**17K/yr+0.1%1.6% conv. - **ford f150 key fob**15K/yr-11.9%4.2% conv. - **ford explorer key fob**15K/yr-24.1%3.0% conv. - **f150 key fob**14K/yr-16.7%4.3% conv. - **ford f150 key**7K/yr-5.9%2.4% conv. - **ford edge key fob**7K/yr-8.0%1.9% conv. - **2013 ford f150 key fob**8K/yr-27.9%4.7% conv. - **2014 f150 key fob**5K/yr-5.3%3.7% conv. - **ford keys**6K/yr-7.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/ford-key-fob/search-terms)
## **Top ford key fob products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$27K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vurkcy Keyless Entry Remote Key Fob Compatible with Ford F150 F250 F350 Escape Expedition Explorer Ranger Lincoln Mercury Mazda and More Replacement for CWTWB1U331 CWTWB1U345 3 Button (Pack of 2)**Vurkcy**$8.47**4.5★1,877 rev](https://www.amazon.com/dp/B0CFFKPD4V) [2**MechanMagic Flip Key Fob Replacement Compatible for Ford F-150 F-250 F-350 2015-2022 Explorer (2016-2022) F-350 F-450 Ranger Ecosport Bronco Ignition Key Keyless Entry Remote N5F-A08TAA**MechanMagic**$27.15**4.2★821 rev](https://www.amazon.com/dp/B09J1523LT) [3**SUPALAND Key Fob Remote Replacement Fits for Ford F-150 F150 2011 2012 2013 2014 F-250 F-350 Super Duty 11-2016 Explorer Expedition 2009-2017 CWTWB1U793 Keyless Entry Remote Start Control OUC6000022**SUPALAND**$26.01**4.1★673 rev](https://www.amazon.com/dp/B09WYC882T) [4**SUPALAND Key Fob Keyless Entry Fits for Ford F150 F250 F350 Explorer Expedition 1998-2016 / Ranger Escape Edge E150 Freestar / Lincoln Navigator Mazda 3 Button Remote Control Replacement CWTWB1U345**SUPALAND**$8.47**4.5★3,067 rev](https://www.amazon.com/dp/B0C2HBXVTT) [5**Keymall Remote Key Fob Case Shell Cover for Ford F150/F250 2015 2016 2017(FCC ID:M3N-A2C31243300 P/N:164-R8117) 5 Buttons Just a Key Shell**Keymall**$16.80**4.3★1,281 rev](https://www.amazon.com/dp/B09H782LTT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUPALAND Keyless Entry Remote Control Flip Key Fob Replacement Fits for Ford F-150/F150 2015 2016 2017 2018 2019 2020-2023 F250 F350 17-22 Explorer Ecosport Ranger Bronco Maverick Escape N5F-A08TAA**SUPALAND**$31.48**119 rev1y ago](https://www.amazon.com/dp/B0DJ5CRYKZ) [**SUPALAND Key Fob Shell Case Replacement Fits for Ford Mustang Fusion Edge Explorer F150 F250 F350 Lincoln MKZ MKX MKC 2014-2017 Keyless Entry Remote Control 5 Button Pad Cover M3N-A2C31243300**SUPALAND**$13.68**622 rev2y ago](https://www.amazon.com/dp/B0CC94CY59) [**SUPALAND Car Key Fob Replacement Fits for Ford Explorer Edge 2011-2015 Expedition Flex Taurus 2013-2019 Focus Escape Lincoln MKS MKT MKX Navigator Keyless Entry Remote Set of Two M3N5WY8609 164-R8092**SUPALAND**$44.41**177 rev2y ago](https://www.amazon.com/dp/B0CB615QSP) [**Vurkcy Keyless Entry Remote Key Fob Compatible with Ford F150 F250 F350 Escape Expedition Explorer Ranger Lincoln Mercury Mazda and More Replacement for CWTWB1U331 CWTWB1U345 3 Button (Pack of 2)**Vurkcy**$8.47**1,877 rev2y ago](https://www.amazon.com/dp/B0CFFKPD4V) [**SUPALAND Key Fob Keyless Entry Fits for Ford F150 F250 F350 Explorer Expedition 1998-2016 / Ranger Escape Edge E150 Freestar / Lincoln Navigator Mazda 3 Button Remote Control Replacement CWTWB1U345**SUPALAND**$8.47**3,067 rev3y ago](https://www.amazon.com/dp/B0C2HBXVTT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MechanMagic Key Fob Replacement Compatible for Ford F150/F-150 F250/F-250 F350/F-350 F450 2017-2022 Raptor Bronco Push Start Button Keyless Entry Remote Start Control 164-R8166 M3N-A2C93142600**MechanMagic**$41.98**4.2★**▲ 99%**](https://www.amazon.com/dp/B0BP1MSGRX) [**SUPALAND Keyless Entry Remote Control Flip Key Fob Replacement Fits for Ford F-150/F150 2015 2016 2017 2018 2019 2020-2023 F250 F350 17-22 Explorer Ecosport Ranger Bronco Maverick Escape N5F-A08TAA**SUPALAND**$31.48**4.2★**▲ 89%**](https://www.amazon.com/dp/B0DJ5CRYKZ) [**SUPALAND Car Key Fob Replacement Fits for Ford Explorer Edge 2011-2015 Expedition Flex Taurus 2013-2019 Focus Escape Lincoln MKS MKT MKX Navigator Keyless Entry Remote Set of Two M3N5WY8609 164-R8092**SUPALAND**$44.41**4.2★**▲ 49%**](https://www.amazon.com/dp/B0CB615QSP) [**SUPALAND Remote Start Control Flip Key Fob Replacement Fits for Ford F-150/F150 2015-2024 F250 F350 2017-2022 Ranger 2019-2022 Bronco 2021-2022 Keyless Entry Remote Control N5F-AO8TDA 164-R8134**SUPALAND**$30.17**4.3★**▲ 46%**](https://www.amazon.com/dp/B0BLH3GSSW) [**SUPALAND Key Fob Shell Case Replacement Fits for Ford Mustang Fusion Edge Explorer F150 F250 F350 Lincoln MKZ MKX MKC 2014-2017 Keyless Entry Remote Control 5 Button Pad Cover M3N-A2C31243300**SUPALAND**$13.68**3.9★**▲ 33%**](https://www.amazon.com/dp/B0CC94CY59)
**~~View all trending →~~**
## **What buyers say about ford key fob**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Can't beat the price”*
**Quality-Overall**16%
*“Build quality feels solid”*
**Ease Of Use**14%
*“Easy Peasy”*
**Advertised Vs Actual Product**13%
*“As Advertised”*
**Efficiency**7%
*“it does exactly what I need it to do”*
**Size-Overall**7%
*“Fits great”*
**Assembly/Installation**5%
*“was easy to assemble”*
**Instructions/User Manual/Troubleshooting**3%
*“Great product worked as described with easy to follow instructions”*
**Touch/Button Controls**2%
*“All buttons function like they should”*
**Durability**1%
*“feels very durable”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Do not work good”*
**Quality-Overall**10%
*“Poor quality”*
**Durability**10%
*“Doesn't last”*
**Compatibility-Overall**9%
*“Did not pair”*
**Touch/Button Controls**7%
*“Buttons too sensitive”*
**Instructions/User Manual/Troubleshooting**6%
*“No programming instruction enclosed”*
**Software/Application**5%
*“Can not program”*
**Value For Money**4%
*“not a good value, as other listings were half the cost”*
**Battery Life**4%
*“The batteries don't last very long”*
**Size-Overall**3%
*“the fitment is weird”*
### **Top return reasons **
**Compatibility-Overall**29%
**Functionality-Overall**22%
**Size-Overall**12%
**Defective Material/Parts**6%
**Software/Application**4%
**Connectivity-Overall**4%
**Touch/Button Controls**4%
**Advertised Vs Actual Product**4%
**Assembly/Installation**3%
**Value For Money**2%
## **Common questions**
- **Is ford key fob profitable to sell on Amazon United States?**
- The niche generates $169K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ford key fob niche?**
- 11 brands and 19 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in ford key fob?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 2.6%.
- **When does demand for ford key fob peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the ford key fob niche?**
- Listings span $7.38–$44.41; the average listing price is $21.31 (sweet spot $15–$100). The average incumbent carries 989 reviews — the moat a new listing must climb.
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