---
title: "Ford Fusion Floor Mats — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/ford-fusion-floor-mats"
last_updated: "2026-08-11T06:55:33.593Z"
locale: en
meta:
description: "Niche score 51/100 · $130K/yr market · 66K searches/yr · $73.67 avg price. Soft demand (-1.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $130K/yr market · 66K searches/yr · $73.67 avg price. Soft demand (-1.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ford Fusion Floor Mats — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **ford fusion floor mats**
**Worth a look**
Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-1.3% this quarter) keeps it on the watch list.
Market size 29Growth 24Conversion 34Competition 86Returns 36Price range 58Avg price 85Brand share 96Review moat 30Quality gap 47
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****$73.67**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$19.51–$158.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,481.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$130K**
$130K/yr · 66K searches
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ford fusion floor mats is a $130K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ford fusion floor mats market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$111K–$147K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#1,230**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**36%**
Top 20: 84%
**Top-5 click share**
**29%**
Top 20: 71%
**Open market**
**60%**
- G-PLUS9% - Nordstrand9% - CAR PASS7% - Ucarsol6% - Husky Liners5% - HAFIDI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
2K1KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/ford-fusion-floor-mats/trend)
## **Top ford fusion floor mats search terms**
- **ford fusion floor mats**18K/yr-0.2%1.2% conv. - **2017 ford fusion floor mats**7K/yr-7.4%2.8% conv. - **2016 ford fusion floor mats**7K/yr-3.6%2.3% conv. - **2019 ford fusion floor mats**6K/yr+16.4%2.6% conv. - **2014 ford fusion floor mats**6K/yr-19.5%2.8% conv. - **2018 ford fusion floor mats**5K/yr+10.0%3.5% conv. - **2020 ford fusion floor mats**5K/yr+3.0%2.9% conv. - **lincoln mkz floor mats**4K/yr+13.7%1.2% conv. - **2015 ford fusion floor mats**4K/yr-9.6%3.4% conv. - **2013 ford fusion floor mats**4K/yr-5.0%2.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/ford-fusion-floor-mats/search-terms)
## **Top ford fusion floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Floor Mats for Ford Fusion 2013-2016 - Custom 3D Fit Mats for Ford Fusion 2nd Generation - 1st & 2nd Row - Anti-Slip Backing - 22oz Heavy Duty Carpet Mat - Set of 4 All Weather Car Liner Floormats**Nordstrand**$36.65**3.7★116 rev](https://www.amazon.com/dp/B0DRCK9WL3) [2**Ucarsol Car Floor Mats Custom Fit for Ford Fusion 2017 2018 2019 2020 2021 2022 2023 2024/2017-2024 Lincoln MKZ Odorless Washable Rubber Heavy Duty Anti-Slip All Weather Car Floor Liner Black**Ucarsol**$46.19**4.5★358 rev](https://www.amazon.com/dp/B0BQHFJYCD) [3**G-PLUS TPE Floor Mats Fit Ford Fusion & Lincoln MKZ 2017-2020**G-PLUS**$59.43**4.3★267 rev](https://www.amazon.com/dp/B0FHV4JLMH) [4**All Weather Rubber Car Floor Mats for 2013-2016 Ford Fusion Full Set Includes 1st and 2nd Rows Maximum Coverage Laser Measured Non Slip Easy to Clean**ENZVOIA**$68.41**4.7★227 rev](https://www.amazon.com/dp/B0CKYLYQ1L) [5**Husky Liners Weatherbeater Floor Mats | Fits 2017 - 2020 Ford Fusion & Lincoln MKZ | Front & 2nd Row 3-pc Black - 98791**Husky Liners**$127.07**4.8★1,728 rev](https://www.amazon.com/dp/B01LW5O1GC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aiqiying Floor Mats Compatible with Ford Fusion 2013-2020 ModelsAll Weather Carpet Liners Waterproof Durable Custom-Fit Front Rear Rows Full Set Protection TPE Accessories**Aiqiying**$59.10**143 rev6mo ago](https://www.amazon.com/dp/B0GF25VNV1) [**Cartist Floor Mats for Ford Fusion & Lincoln MKZ 2017-2020 All Weather Floor Mats for Fusion Accessories Heavy Duty Car Mats Car Accessories**CARTIST**$74.43**541 rev8mo ago](https://www.amazon.com/dp/B0FY2J8FFH) [**GXARTS Car Velour Carpet Floor Mats Compatible with Ford Fusion 2013 2014 2015 2016 2017 2018 2019 2020 | Front & Rear Set Carpet Floor Liners All-Weather Protection with Anti-Skid Retaining Buckle**GXARTS**$40.52**66 rev10mo ago](https://www.amazon.com/dp/B0FNW3KHG9) [**G-PLUS Floor Mats Compatible with 2017-2020 Ford Fusion Lincoln MKZ 1st & 2nd Row TPE Floor Liners All Weather Protection Black**G-PLUS**$60.50**151 rev10mo ago](https://www.amazon.com/dp/B0FMYG2DM4) [**G-PLUS TPE Floor Mats Fit Ford Fusion & Lincoln MKZ 2017-2020**G-PLUS**$59.43**267 rev11mo ago](https://www.amazon.com/dp/B0FHV4JLMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aiqiying Floor Mats Compatible with Ford Fusion 2013-2020 ModelsAll Weather Carpet Liners Waterproof Durable Custom-Fit Front Rear Rows Full Set Protection TPE Accessories**Aiqiying**$59.10**4.3★**▲ 261%**](https://www.amazon.com/dp/B0GF25VNV1) [**Cartist Floor Mats for Ford Fusion & Lincoln MKZ 2017-2020 All Weather Floor Mats for Fusion Accessories Heavy Duty Car Mats Car Accessories**CARTIST**$74.43**4.5★**▲ 256%**](https://www.amazon.com/dp/B0FY2J8FFH) [**LASFIT Floor Mats for 2020-2017 Ford Fusion & Lincoln MKZ Custom Fit Full Coverage All Weather TPE Floor Liners Front & Rear Rows Black**LASFIT**$123.41**4.7★**▲ 171%**](https://www.amazon.com/dp/B08DKNF823) [**All Weather Rubber Car Floor Mats for 2013-2016 Ford Fusion Full Set Includes 1st and 2nd Rows Maximum Coverage Laser Measured Non Slip Easy to Clean**ENZVOIA**$68.41**4.7★**▲ 116%**](https://www.amazon.com/dp/B0CKYLYQ1L) [**Fusion Floor Mat - All Weather Waterproof Durable Anti-Slip Odorless Custom-Fit TPE Front and Rear Row Set Floor Liner Compatible with 2013-2020 Ford Fusion**YQbrand**$58.40**4.0★**▲ 94%**](https://www.amazon.com/dp/B0F83WXNM9)
**~~View all trending →~~**
## **What buyers say about ford fusion floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Fits like a glove”*
**Quality-Overall**16%
*“The quality is solid”*
**Value For Money**13%
*“Reasonable price”*
**Ease Of Cleaning**5%
*“clean off easily”*
**Durability**4%
*“Very durable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Material Quality**3%
*“good strong material heavy”*
**Assembly/Installation**2%
*“Easy install”*
**Thickness**2%
*“Thickness is good”*
**Strength**2%
*“very sturdy”*
### **What buyers complain about **
**Size-Overall**29%
*“Do not fit”*
**Smell**11%
*“a strange smell”*
**Quality-Overall**11%
*“Cheap quality”*
**Compatibility-Overall**5%
*“Do not fit”*
**Thickness**5%
*“The material itself is pretty thick”*
**Grip**4%
*“not staying in place”*
**Material Quality**2%
*“material is low quality”*
**Advertised Vs Actual Product**2%
*“Misleading product description”*
**Durability**2%
*“They aren't very durable”*
**Value For Money**2%
*“the cost-performance ratio is not good”*
### **Top return reasons **
**Size-Overall**67%
**Compatibility-Overall**9%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Value For Money**2%
**Thin**2%
**Smell**1%
**Width**1%
**Color**1%
## **Common questions**
- **Is ford fusion floor mats profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 55 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ford fusion floor mats niche?**
- 37 brands and 58 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in ford fusion floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.1%.
- **When does demand for ford fusion floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the ford fusion floor mats niche?**
- Listings span $19.51–$158.19; the average listing price is $73.67 (sweet spot $15–$100). The average incumbent carries 3,482 reviews — the moat a new listing must climb.
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