---
title: "Ford Expedition Floor Mats — $225K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/ford-expedition-floor-mats"
last_updated: "2026-08-11T06:50:03.836Z"
locale: en
meta:
description: "Niche score 46/100 · $225K/yr market · 50K searches/yr · $137.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $225K/yr market · 50K searches/yr · $137.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ford Expedition Floor Mats — $225K/yr Amazon US Niche (2026) - Flapen"
---
# **ford expedition floor mats**
**Skip it**
Prices mostly outside the sweet spot ($75.29–$223.93) — this niche doesn't clear our bar today.
Market size 43Growth 24Conversion 41Competition 67Returns 39Price range 17Avg price 62Brand share 72Review moat 71Quality gap 33
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****654.41**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$137.78**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$225K**
$225K/yr · 50K searches
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$75.29–$223.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ford expedition floor mats is a $225K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ford expedition floor mats market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$172K–$207K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#461**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **22.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **—flat
**Sellers**
**28**
**Top-5 brand share**
**62%**
Top 20: 97%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**34%**
- LASFIT33% - WAYIDSS9% - JOULARISE7% - MJBYMAT6% - YITAMOTOR6% - WeatherTech5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -1.4% search growth over the last 90 days.
1K600Prime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/automotive/ford-expedition-floor-mats/trend)
## **Top ford expedition floor mats search terms**
- **ford expedition floor mats**14K/yr+5.2%1.1% conv. - **2026 ford expedition floor mats**4K/yr+113.9%3.2% conv. - **2025 ford expedition floor mats**10K/yr-25.5%2.9% conv. - **2024 ford expedition floor mats**5K/yr-10.8%2.0% conv. - **2024 ford expedition max floor mats**4K/yr-15.2%3.4% conv. - **ford expedition max floor mats**4K/yr+3.5%2.3% conv. - **2025 ford expedition max floor mats**4K/yr-11.2%2.9% conv. - **2025 expedition floor mats**4K/yr-44.9%2.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/ford-expedition-floor-mats/search-terms)
## **Top ford expedition floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$23K15%$34K20%$45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LASFIT Floor Mat&Cargo Backrest Mat for Fit 7 Seats 2025 2026 2027 Ford Expedition Standard Easy Clean 100% TPE All Weather TPE Custom Fit for SUV Car Liners 1st& 2nd& 3rd& Cargo Liner Black 5pcs**LASFIT**$205.10**4.7★2,506 rev](https://www.amazon.com/dp/B0FQNQ3GVH) [2**LASFIT Floor Mat&Cargo with Backrest Mat for 7 Seats 2025 2026 2027 Ford Expedition Max(Not for Standard) TPE All Weather TPE Custom Fit for SUV Car Liners 1st&2nd&3rd&Cargo Liner Black 5pcs**LASFIT**$197.49**4.6★932 rev](https://www.amazon.com/dp/B0FCM6R9BG) [3**MJBYMAT Floor Mats for 2025 2026 Ford Expedition 7 Seats 2nd Row Bucket Seats (Not for Max) & Trunk Mat & Backrest Mat TPE All Weather Protection 2nd & 3rd Row Backrest Mats Full Set Accessories**MJBYMAT**$148.55**4.5★61 rev](https://www.amazon.com/dp/B0FMXXGQHR) [4**YITAMOTOR Floor Mats for Ford Expedition 2018-2024 7-Seater (Not for Max Model) Custom Fit All Weather TPE Mat 18-24 Ford Expedition 7 Seats Accessories Floor Liners Full Set Backrest & Cargo Liner**YITAMOTOR**$142.83**4.7★3,431 rev](https://www.amazon.com/dp/B0G1T5X743) [5**WAYIDSS Floor Mats for Ford Expedition MAX 2018-2023 2024 (Only Fit Max 8 Seats / 2nd Row Bench Seat) with Cargo Liners TPE All Weather Protection Floor Liners with Trunk Mat Covering The Backrest**WAYIDSS**$122.04**4.6★291 rev](https://www.amazon.com/dp/B0F1L8JPX1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tongama-Floor Mats for 2025 2026 Ford Expedition 7 Seats with 2nd Row Bucket Seats All Weather TPE Trunk Mat and 2nd & 3rd Backrest Mats Protectors for Ford Expedition Accessories**Tongama**$152.22**1 rev5mo ago](https://www.amazon.com/dp/B0GJBY89ZZ) [**Naibeve Floor Mats for 2018-2024 Ford Expedition 7 Seats with 2nd Row Bucket Seats-All Weather Floor Mats & Cargo Mat & 2nd&3rd Row Backrest Mats & Door Sill Guards Accessories(Not for MAX)**Naibeve**$136.37**259 rev5mo ago](https://www.amazon.com/dp/B0GHMMLKY1) [**Thinzyou Floor Mats Compatible with 2025 2026 Ford Expedition 7 Seats Captain Chair (NOT Max) Cargo Mat Trunk Mat Cargo Liner Trunk Liner Expedition Accessories (Floor Mats+Trunk Mat+Backrest Mats)**Thinzyou**$164.47**3 rev6mo ago](https://www.amazon.com/dp/B0GDPBH1W2) [**JOULARISE Floor Mats Cargo Mat Set for 2018-2024 Ford Expedition Max 8 Seats Bench Seat Extra Sub-Trunk Mat and Door Sill Guards All Weather TPE Cargo Liner Trunk Lower Mat Accessories**JOULARISE**$121.99**374 rev6mo ago](https://www.amazon.com/dp/B0G7XM21XC) [**YITAMOTOR Floor Mats for Ford Expedition 2018-2024 7-Seater (Not for Max Model) Custom Fit All Weather TPE Mat 18-24 Ford Expedition 7 Seats Accessories Floor Liners Full Set Backrest & Cargo Liner**YITAMOTOR**$142.83**3,431 rev8mo ago](https://www.amazon.com/dp/B0G1T5X743)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JOULARISE Floor Mats Cargo Mat Set for 2018-2024 Ford Expedition Max 8 Seats Bench Seat Extra Sub-Trunk Mat and Door Sill Guards All Weather TPE Cargo Liner Trunk Lower Mat Accessories**JOULARISE**$121.99**4.7★**▲ 157%**](https://www.amazon.com/dp/B0G7XM21XC) [**Tongama-Floor Mats for 2025 2026 Ford Expedition 7 Seats with 2nd Row Bucket Seats All Weather TPE Trunk Mat and 2nd & 3rd Backrest Mats Protectors for Ford Expedition Accessories**Tongama**$152.22**5.0★**▲ 140%**](https://www.amazon.com/dp/B0GJBY89ZZ) [**Naibeve Floor Mats for 2018-2024 Ford Expedition 7 Seats with 2nd Row Bucket Seats-All Weather Floor Mats & Cargo Mat & 2nd&3rd Row Backrest Mats & Door Sill Guards Accessories(Not for MAX)**Naibeve**$136.37**4.6★**▲ 123%**](https://www.amazon.com/dp/B0GHMMLKY1) [**Nilight TPE Floor Mats for Ford Expedition & Max Bench Seat 2018 2019 2020 2021 2022 2023 2024 2025 All Weather Custom Fit Heavy Duty Floor Liners**Nilight**$100.96**4.5★**▲ 94%**](https://www.amazon.com/dp/B0DNW2R44Q) [**3W Floor Mats & Cargo Liner & Seat Back Mats for 2025 2026 Ford Expedition Max 7 Seats with 2nd Row Bucket Seats All Weather TPE Full Set Floor Mats for Ford Expedition (Only Max)**3W**$202.39**4.8★**▲ 86%**](https://www.amazon.com/dp/B0FWQLDMKZ)
**~~View all trending →~~**
## **What buyers say about ford expedition floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**43%
*“Excellent fit”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**12%
*“Good price”*
**Assembly/Installation**5%
*“Easy installation”*
**Material Quality**4%
*“The TPE material feels durable”*
**Durability**3%
*“Very durable”*
**Ease Of Cleaning**3%
*“Really easy to clean”*
**Thickness**2%
*“Very thick material”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Design-Overall**1%
*“These look very well in person”*
### **What buyers complain about **
**Size-Overall**18%
*“None of these mats fit”*
**Adhesion/Stickiness**10%
*“sticks up quite a bit”*
**Quality-Overall**8%
*“Ehh cheap”*
**Advertised Vs Actual Product**6%
*“since these pictures were misleading”*
**Thickness**5%
*“The front ones are very thin”*
**Compatibility-Overall**4%
*“Clearly no one checked compatibility before manufacturing”*
**Rubber Quality**3%
*“These look like rubber”*
**Functionality-Overall**3%
*“Did not work in my expedition”*
**Flatness**2%
*“They are pretty flat”*
**Value For Money**2%
*“Not worth for the price”*
### **Top return reasons **
**Size-Overall**58%
**Compatibility-Overall**10%
**Material Quality**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Thin**2%
**Functionality-Overall**1%
**Mechanism Issues**1%
## **Common questions**
- **Is ford expedition floor mats profitable to sell on Amazon United States?**
- The niche generates $225K/yr across 34 tracked products. 13 of 19 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the ford expedition floor mats niche?**
- 23 brands and 28 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in ford expedition floor mats?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 3.9%.
- **When does demand for ford expedition floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ford expedition floor mats niche?**
- Listings span $75.29–$223.93; the average listing price is $137.78 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.
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