---
title: "Flo Oil Filter Harley Davidson — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/flo-oil-filter-harley-davidson"
last_updated: "2026-08-10T23:51:07.057Z"
locale: en
meta:
  description: "Niche score 31/100 · $74K/yr market · 15K searches/yr · $117.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 31/100 · $74K/yr market · 15K searches/yr · $117.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Flo Oil Filter Harley Davidson — $74K/yr Amazon US Niche (2026) - Flapen"
---

# **flo oil filter harley davidson**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 10Conversion 51Competition 4Returns 87Price range 52Avg price 69Brand share 0Review moat 81Quality gap 23

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****382.86**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$117.88**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$54.76–$141.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$74K**

$74K/yr · 15K searches

**Growth**

**Bad****-30.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****95%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, flo oil filter harley davidson is a $74K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **flo oil filter harley davidson market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**250–500**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$29K–$59K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**4.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#942**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**86%**</dd>

<dt>**Sponsored**</dt><dd>**29%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**55 months**</dd>

<dt>**Avg seller age**</dt><dd>**169 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**15**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**95%**

Top 20: 100%

**Open market**

**0%**

- PC Racing84% - Azumka14% - DLP2%

## **Demand**

Weekly Amazon search volume, last 14 weeks — -30.5% search growth over the last 90 days.

600400Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

[**Open Trend **](https://flapen.com/research/us/automotive/flo-oil-filter-harley-davidson/trend)

## **Top flo oil filter harley davidson products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$11K30%$22K45%$33K60%$44K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PC Racing FLO Reusable Spin-On Oil Filter PCS4BC Black with Polished Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines](https://m.media-amazon.com/images/I/41Vd7T79CyL.jpg)**PC Racing FLO Reusable Spin-On Oil Filter PCS4BC Black with Polished Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$141.86**4.8★721 rev](https://www.amazon.com/dp/B0BWTXTZHT) [2![PC Racing FLO Reusable Spin-On Oil Filter PCS4B Black Anodized Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines](https://m.media-amazon.com/images/I/41QjsADYStL.jpg)**PC Racing FLO Reusable Spin-On Oil Filter PCS4B Black Anodized Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$140.79**4.8★721 rev](https://www.amazon.com/dp/B0041Q2BM4) [3![PC Racing FLO Reusable Spin-On Oil Filter PCS4C Polished Aluminum Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines](https://m.media-amazon.com/images/I/41wRHW5BNdL.jpg)**PC Racing FLO Reusable Spin-On Oil Filter PCS4C Polished Aluminum Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$141.90**4.8★721 rev](https://www.amazon.com/dp/B003172AAW) [4![AZUMKA Motorcycle Racing Stainless Steel Reusable Oil Filter with Replacement cartidge fitting fits for Harley Davidson Touring Twin Cam](https://m.media-amazon.com/images/I/411i66BzWFL.jpg)**AZUMKA Motorcycle Racing Stainless Steel Reusable Oil Filter with Replacement cartidge fitting fits for Harley Davidson Touring Twin Cam**Azumka**$70.01**4.6★213 rev](https://www.amazon.com/dp/B08JTT1FRT) [5![Pcracing PCS1BC FLO Spin On Stainless Steel Oil Filter - Black with Polished Cooling Fins](https://m.media-amazon.com/images/I/31cFEPB9I0L.jpg)**Pcracing PCS1BC FLO Spin On Stainless Steel Oil Filter - Black with Polished Cooling Fins**PC Racing**$138.58**4.6★18 rev](https://www.amazon.com/dp/B0BWTWWBHG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pcracing PCS1BC FLO Spin On Stainless Steel Oil Filter - Black with Polished Cooling Fins](https://m.media-amazon.com/images/I/31cFEPB9I0L.jpg)**Pcracing PCS1BC FLO Spin On Stainless Steel Oil Filter - Black with Polished Cooling Fins**PC Racing**$138.58**18 rev4y ago](https://www.amazon.com/dp/B0BWTWWBHG) [![AZUMKA Motorcycle Racing Stainless Steel Reusable Oil Filter with Replacement cartidge fitting fits for Harley Davidson Touring Twin Cam](https://m.media-amazon.com/images/I/411i66BzWFL.jpg)**AZUMKA Motorcycle Racing Stainless Steel Reusable Oil Filter with Replacement cartidge fitting fits for Harley Davidson Touring Twin Cam**Azumka**$70.01**213 rev5y ago](https://www.amazon.com/dp/B08JTT1FRT) [![PC Racing FLO Reusable Spin-On Oil Filter PCS4BC Black with Polished Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines](https://m.media-amazon.com/images/I/41Vd7T79CyL.jpg)**PC Racing FLO Reusable Spin-On Oil Filter PCS4BC Black with Polished Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$141.86**721 rev6y ago](https://www.amazon.com/dp/B0BWTXTZHT) [![Motorcycle Racing Stainless Steel Reusable Oil Filter with Replacement cartidge fitting Thread size M20*1.5 Not for Harly-Davidson](https://m.media-amazon.com/images/I/41-cpurQFQL.jpg)**Motorcycle Racing Stainless Steel Reusable Oil Filter with Replacement cartidge fitting Thread size M20*1.5 Not for Harly-Davidson**DLP**$54.76**110 rev7y ago](https://www.amazon.com/dp/B07RRKBRKG) [![PC Racing FLO Reusable Spin-On Oil Filter PCS4B Black Anodized Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines](https://m.media-amazon.com/images/I/41QjsADYStL.jpg)**PC Racing FLO Reusable Spin-On Oil Filter PCS4B Black Anodized Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$140.79**721 rev15y ago](https://www.amazon.com/dp/B0041Q2BM4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PC Racing FLO Reusable Spin-On Oil Filter PCS4BC Black with Polished Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines](https://m.media-amazon.com/images/I/41Vd7T79CyL.jpg)**PC Racing FLO Reusable Spin-On Oil Filter PCS4BC Black with Polished Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$141.86**4.8★**▲ 75%**](https://www.amazon.com/dp/B0BWTXTZHT) [![PC Racing FLO Reusable Spin-On Oil Filter PCS4C Polished Aluminum Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines](https://m.media-amazon.com/images/I/41wRHW5BNdL.jpg)**PC Racing FLO Reusable Spin-On Oil Filter PCS4C Polished Aluminum Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$141.90**4.8★**▲ 11%**](https://www.amazon.com/dp/B003172AAW) [![AZUMKA Motorcycle Racing Stainless Steel Reusable Oil Filter with Replacement cartidge fitting fits for Harley Davidson Touring Twin Cam](https://m.media-amazon.com/images/I/411i66BzWFL.jpg)**AZUMKA Motorcycle Racing Stainless Steel Reusable Oil Filter with Replacement cartidge fitting fits for Harley Davidson Touring Twin Cam**Azumka**$70.01**4.6★**▲ 10%**](https://www.amazon.com/dp/B08JTT1FRT) [![PC Racing FLO Reusable Spin-On Oil Filter PCS4B Black Anodized Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines](https://m.media-amazon.com/images/I/41QjsADYStL.jpg)**PC Racing FLO Reusable Spin-On Oil Filter PCS4B Black Anodized Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines**PC Racing**$140.79**4.8★**▼ 30%**](https://www.amazon.com/dp/B0041Q2BM4) [![PC Racing PCS1 Flo Stainless Steel Reusable Oil Filter](https://m.media-amazon.com/images/I/41vb-gVIwDL.jpg)**PC Racing PCS1 Flo Stainless Steel Reusable Oil Filter**PC Racing**$137.25**4.4★**▼ 32%**](https://www.amazon.com/dp/B00BYUXCUA)

**~~View all trending →~~**

## **What buyers say about flo oil filter harley davidson**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Filtration**28%

*“easy to clean looks awesome 25 micron mess filtering this is what the pros use”*

**Quality-Overall**22%

*“I like the product, seems well made and looks good”*

**Value For Money**15%

*“Best money spent”*

**Ease Of Cleaning**9%

*“ease of cleaning also a better value”*

**Assembly/Installation**7%

*“Easy installation”*

**Advertised Vs Actual Product**4%

*“As described”*

**Recycle/Reuse**4%

*“Good reusable”*

**Size-Overall**4%

*“It fit very good I like how it looks very satisfying with it”*

**Design-Overall**2%

*“Well built”*

**Locally Manufactured**1%

*“THANK YOU for a QUALITY AMERICAN MADE PRODUCT”*

### **What buyers complain about **

**Size-Overall**40%

*“Did not fit my 08 Heritage softail, very disappointed, and no returns”*

**Advertised Vs Actual Product**20%

*“False info/ re-seller”*

**Filtration**20%

*“no glue bonding to filter screen”*

**Value For Money**7%

*“it cost me money”*

### **Top return reasons **

**Size-Overall**34%

**Advertised Vs Actual Product**15%

**Filtration**14%

**Color**11%

**Compatibility-Overall**9%

**Magnetic Strength/Adsorption**4%

**Material Quality**2%

**Mounting**2%

**Value For Money**2%

**Maintenance And Repair**2%

## **Common questions**

<dl>

<dt>**Is flo oil filter harley davidson profitable to sell on Amazon United States?**</dt><dd>The niche generates $74K/yr across 7 tracked products. 90-day search growth is -30.5%. Flapen's verdict: Skip it (31/100).</dd>

<dt>**How competitive is the flo oil filter harley davidson niche?**</dt><dd>3 brands and 15 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in flo oil filter harley davidson?**</dt><dd>Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Filtration. The return rate is 1.4%.</dd>

<dt>**What does it cost to enter the flo oil filter harley davidson niche?**</dt><dd>Listings span $54.76–$141.90; the average listing price is $117.88 (sweet spot $15–$100). The average incumbent carries 383 reviews — the moat a new listing must climb.</dd>

</dl>

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