---
title: "F150 Floor Mats — $667K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/f150-floor-mats"
last_updated: "2026-08-10T22:47:29.914Z"
locale: en
meta:
description: "Niche score 41/100 · $667K/yr market · 235K searches/yr · $103.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $667K/yr market · 235K searches/yr · $103.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "F150 Floor Mats — $667K/yr Amazon US Niche (2026) - Flapen"
---
# **f150 floor mats**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 67Growth 25Conversion 34Competition 38Returns 44Price range 36Avg price 74Brand share 50Review moat 32Quality gap 20
**Avg price**
**Good****$103.50**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$667K**
$667K/yr · 235K searches
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$31.60–$222.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,287.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, f150 floor mats is a $667K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **f150 floor mats market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$621K–$828K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 95%
**Open market**
**20%**
- Husky Liners25% - LASFIT19% - KARPAL12% - 3W11% - YITAMOTOR7% - Smart Choice5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -1.0% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/f150-floor-mats/trend)
## **Top f150 floor mats search terms**
- **f150 floor mats**73K/yr-14.8%1.9% conv. - **ford f150 floor mats**37K/yr-4.4%1.8% conv. - **2026 f150 floor mats**5K/yr+174.1%4.0% conv. - **husky liners all-weather floor mats**3K/yr>1,000%0.2% conv. - **2023 f150 floor mats**9K/yr+4.3%2.2% conv. - **2026 ford f150 floor mats**4K/yr+151.1%3.4% conv. - **2025 f150 floor mats**17K/yr-54.2%3.2% conv. - **truck floor mats ford f150**8K/yr-8.1%1.0% conv. - **f150 floor mats supercrew**9K/yr-15.4%2.2% conv. - **2018 ford f150 floor mats**8K/yr-17.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/f150-floor-mats/search-terms)
## **Top f150 floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$67K20%$133K30%$200K40%$267K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Husky Liners Weatherbeater Floor Mats | Fits 2015-2026 Ford F-150 2022-2026 Lightning SuperCrew (Crew Cab) w/Carpet & w/Out Fold Flat Storage | Front & 2nd Row 3-pc Black - 94041**Husky Liners**$130.34**4.8★18,675 rev](https://www.amazon.com/dp/B07QG3X6NH) [2**LASFIT Floor Mats for Ford F-150 2015-2026 | F150 Lightning 2022-2025 SuperCrew (Rear w/o Fold Flat Storage) Carpet Floor All Weather Protector TPE Truck Liners- 1st & 2nd Row 3pcs Black**LASFIT**$130.57**4.7★2,506 rev](https://www.amazon.com/dp/B0896RQ7VT) [3**KARPAL Floor Mats for 2015-2025 2026 Ford F-150 SuperCrew (Includes 2022-2026 Lightning) Custom Fit TPE All Weather Ford F150 Accessories 1st & 2nd Row Floor Liner**KARPAL**$66.41**4.7★1,281 rev](https://www.amazon.com/dp/B0D9W6D3ZM) [4**3W Floor Mats for Ford F-150 2015-2025 2026 & F150 Lightning 2022-2025 SuperCrew (w/o Fold Flat Storage) TPE All Weather Custom Fit Front & Rear 3PCS | Heavy Duty Easy Clean - Black**3W**$119.63**4.8★1,226 rev](https://www.amazon.com/dp/B07D9L2HPP) [5**YITAMOTOR Floor Mats Fit for Ford F-150 2015-2026 & F150 Lightning 2022-2026 SuperCrew (Rear w/o U-Seat Flat Storage) TPE All Weather Truck mats 1st & 2nd Row**YITAMOTOR**$90.39**4.6★1,900 rev](https://www.amazon.com/dp/B07Q78ZB4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smart Choice Car Floor Mats Custom fit for 2015-2026 Ford F-150 - Made in USA - Black - Full Set 1st & 2nd Row**Smart Choice**$116.39**19 rev2mo ago](https://www.amazon.com/dp/B0GX7C619G) [**OEDRO Floor Mats Fit for 2015-2026 Ford F150 and 2022-2026 F-150 Lightning SuperCrew Cab w/o Fold Flat Storage TPE Precision Fit F150 Accessories Car Mats All-Weather Protection Liner**OEDRO**$118.14**2,144 rev7mo ago](https://www.amazon.com/dp/B0G5YJ4KHJ) [**OEMats Premium Color TPE Floor Mats for Ford F-150 2015-2026 | Titan Gray Wing Design| F150 Lightning 2022-2025 SuperCrew (Rear w/o Fold Flat Storage) | Heavy Duty Car Carpet All-Weather Protection**OEMATS**$131.73**54 rev7mo ago](https://www.amazon.com/dp/B0G35B9655) [**All Weather Car Floor Mats for Ford F150/F-150 2015-2025 SuperCrew Cab (Includes 22-24 Lightning Models) TPE Rubber Floor Liners Anti-Slip Full Set Automotive Mats for 2025 Ford F-150 Accessories**Aroppca**$82.71**441 rev1y ago](https://www.amazon.com/dp/B0F5HCGLN2) [**LUMWAY Floor Mats for 2015-2025 2026 Ford F-150 & 2022-2026 F150 Lightning SuperCrew (Rear Without Fold Flat Storage) Carpet Floor TPE All Weather Durable Mats for Ford F150**LUMWAY**$64.17**204 rev1y ago](https://www.amazon.com/dp/B0F3HW77F2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smart Choice Car Floor Mats Custom fit for 2015-2026 Ford F-150 - Made in USA - Black - Full Set 1st & 2nd Row**Smart Choice**$116.39**5.0★**▲ 297%**](https://www.amazon.com/dp/B0GX7C619G) [**OEDRO Floor Mats Fit for 2015-2026 Ford F150 and 2022-2026 F-150 Lightning SuperCrew Cab w/o Fold Flat Storage TPE Precision Fit F150 Accessories Car Mats All-Weather Protection Liner**OEDRO**$118.14**4.6★**▲ 202%**](https://www.amazon.com/dp/B0G5YJ4KHJ) [**OEMats Premium Color TPE Floor Mats for Ford F-150 2015-2026 | Titan Gray Wing Design| F150 Lightning 2022-2025 SuperCrew (Rear w/o Fold Flat Storage) | Heavy Duty Car Carpet All-Weather Protection**OEMATS**$131.73**4.8★**▲ 167%**](https://www.amazon.com/dp/B0G35B9655) [**Cartist Floor Mats Custom Fit for Ford F150 Supercrew 2015-2026 (Include Lightning)(Only Fit Rear Bench Seat w/Under Seat Storage) Heavy Duty Car Mats for F-150 Accessories**CARTIST**$73.57**4.7★**▲ 139%**](https://www.amazon.com/dp/B0CHRLKD9N) [**CAR PASS Heavy Rubber Car Floor Mats Deep Waterproof Car Mats All Weather Universal Trim-to Fit Automotive Floor Mats for Car SUV Truck Van Durable Floor Liners Solid Black**CAR PASS**$31.60**4.3★**▲ 125%**](https://www.amazon.com/dp/B0DRY4ZRYN)
**~~View all trending →~~**
## **What buyers say about f150 floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**51%
*“Fits exactly as it should”*
**Quality-Overall**15%
*“These mats are very high quality”*
**Value For Money**8%
*“Can't beat the price”*
**Durability**4%
*“The material feels durable”*
**Ease Of Cleaning**3%
*“are easy to clean up”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Assembly/Installation**2%
*“Easy install”*
**Material Quality**2%
*“The material feels durable”*
**Thickness**1%
*“I was very pleased with the thickness of the matts”*
**Design-Overall**1%
*“nice design”*
### **What buyers complain about **
**Size-Overall**31%
*“Wrong fit”*
**Compatibility-Overall**6%
*“Not for CRV 2026”*
**Quality-Overall**6%
*“But not as good as what I expected”*
**Thickness**6%
*“A little disappointed in the thickness of the mats”*
**Flatness**5%
*“will not flatten”*
**Value For Money**4%
*“They may be cheap”*
**Strength**4%
*“these are flimsy in comparison”*
**Smell**2%
*“I did have to lay them out for a couple of days in my garage when I 1st received them because of the new rubber smell”*
**Advertised Vs Actual Product**2%
*“Would not fit without taking the scissors to it which I didn't want to do after description saying it would fit”*
**Weight Heavy**1%
*“These are not heavy, very flimsy and it does not cover much, they do not stay in place either”*
### **Top return reasons **
**Size-Overall**66%
**Compatibility-Overall**9%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Material Quality**3%
**Value For Money**2%
**Thin**2%
**Defective Material/Parts**1%
**Width**1%
**Flatness**1%
## **Common questions**
- **Is f150 floor mats profitable to sell on Amazon United States?**
- The niche generates $667K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the f150 floor mats niche?**
- 16 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in f150 floor mats?**
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Quality-Overall. The return rate is 3.5%.
- **When does demand for f150 floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the f150 floor mats niche?**
- Listings span $31.60–$222.11; the average listing price is $103.50 (sweet spot $15–$100). The average incumbent carries 3,288 reviews — the moat a new listing must climb.
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