---
title: "Ez Pass Holder — $558K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/ez-pass-holder"
last_updated: "2026-08-10T23:42:33.865Z"
locale: en
meta:
description: "Niche score 52/100 · $558K/yr market · 588K searches/yr. Prices mostly outside the sweet spot ($4.99–$13.01) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $558K/yr market · 588K searches/yr. Prices mostly outside the sweet spot ($4.99–$13.01) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ez Pass Holder — $558K/yr Amazon US Niche (2026) - Flapen"
---
# **ez pass holder**
**Worth a look**
Shows searches that convert (10.9% search→purchase), but prices mostly outside the sweet spot ($4.99–$13.01) keeps it on the watch list.
Market size 62Growth 34Conversion 91Competition 49Returns 90Price range 0Avg price 24Brand share 53Review moat 49Quality gap 33
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$558K**
$558K/yr · 588K searches
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,616.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.72**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.99–$13.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ez pass holder is a $558K/yr Amazon United States market (588K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ez pass holder market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$523K–$698K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**19%**
- Zeyitian24% - AUTOBOXCLUB15% - FLLIK15% - LiftRemote11% - IoT Slash8% - Amoner U8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.
15K10KPrime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/automotive/ez-pass-holder/trend)
## **Top ez pass holder search terms**
- **ez pass holder**299K/yr-2.6%10.8% conv. - **ezpass holder for windshield**93K/yr+15.0%11.3% conv. - **ez pass holder for windshield**57K/yr+33.5%11.3% conv. - **ezpass holder**25K/yr+24.2%8.2% conv. - **toll pass holder**13K/yr+58.8%5.5% conv. - **easy pass holder for windshield**15K/yr+3.3%11.9% conv. - **ezpass holders**14K/yr+13.5%7.7% conv. - **ez pass holder for car**8K/yr+16.6%7.0% conv. - **transponder holder**5K/yr+119.1%5.8% conv. - **easy pass holder**7K/yr+27.9%9.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/ez-pass-holder/search-terms)
## **Top ez pass holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$28K10%$56K15%$84K20%$112K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zeyitian Ez Pass Holder Clear 1 Pack - Super Strong Suction Cups for Windshield Toll Pass Transponder Holder for EZ Pass/iPass**Zeyitian**$8.64**4.6★2,282 rev](https://www.amazon.com/dp/B0CJ533T7C) [2**AutoBoxClub EZ Pass Holder for Most US States - UV Protective Easy to Install and Remove Fits All Major Toll Passes**AUTOBOXCLUB**$9.90**4.6★8,436 rev](https://www.amazon.com/dp/B078G684S3) [3**LiftRemote EZ Pass Holder for Windshield Toll Pass Transponder Holder for EZ Pass/iPass Ezpass Holder with Strong Suction Cups No Adhesive Easy Install and Remove**LiftRemote**$8.39**4.5★575 rev](https://www.amazon.com/dp/B0DT1BRKK2) [4**Amoner U EZ Pass Holder for Windshield for Most States Major Ezpass Holder for Windshield Easy to Install and Remove Ipass Sticker Mount Toll Transponder for Car**Amoner U**$7.02**4.6★195 rev](https://www.amazon.com/dp/B0FP28V8N9) [5**FLLIK EZ Pass Holder & Cover with Super Strong Suction Cups for Car Windshield Ezpass Mount Holder Toll Pass Transponder iPass Holder All Black**FLLIK**$11.12**4.4★508 rev](https://www.amazon.com/dp/B0D1XJTM59)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EZ Pass Holder EZ Pass Holder for Windshield Transponder Holder for Car with Removable Suction Cups Toll Pass Holder for EZ Pass Mini/iPass Install without Peeling off Velcro (Clear 1Pack)**Zeyitian**$5.84**90 rev6mo ago](https://www.amazon.com/dp/B0GCJ6V1ND) [**EZ Pass Holder for Windshield: Toll Pass Tag Transponder Holder for Car Upgraded Alternative to EZPass Mounting Strip Reusable Ipass & EZ Pass Suction Cup Mount Car Travel Road Trip Essentials Gifts**Crivon**$6.86**120 rev9mo ago](https://www.amazon.com/dp/B0FMNN4H6B) [**Amoner U EZ Pass Holder for Windshield for Most States Major Ezpass Holder for Windshield Easy to Install and Remove Ipass Sticker Mount Toll Transponder for Car**Amoner U**$7.02**195 rev9mo ago](https://www.amazon.com/dp/B0FP28V8N9) [**Scartink Windshield EZ Pass Holder - Super Strong Suction Cup Mount for EZ Pass iPass & Toll Pass Transponders (Clear)**Scartink**$6.50**49 rev11mo ago](https://www.amazon.com/dp/B0FJXB3HCV) [**FLLIK EZ Pass Holder for Windshield Transponder Holder for Car Strong Suction Cups EZ Pass Holder Toll Pass Holder for EZ Pass Mini/iPass UV Protective (Clear 1Pack)**FLLIK**$7.92**944 rev1y ago](https://www.amazon.com/dp/B0FDW7ZF98)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EZ Pass Holder EZ Pass Holder for Windshield Transponder Holder for Car with Removable Suction Cups Toll Pass Holder for EZ Pass Mini/iPass Install without Peeling off Velcro (Clear 1Pack)**Zeyitian**$5.84**4.6★**▲ 245%**](https://www.amazon.com/dp/B0GCJ6V1ND) [**Amoner U EZ Pass Holder for Windshield for Most States Major Ezpass Holder for Windshield Easy to Install and Remove Ipass Sticker Mount Toll Transponder for Car**Amoner U**$7.02**4.6★**▲ 93%**](https://www.amazon.com/dp/B0FP28V8N9) [**Scartink Windshield EZ Pass Holder - Super Strong Suction Cup Mount for EZ Pass iPass & Toll Pass Transponders (Clear)**Scartink**$6.50**4.3★**▲ 85%**](https://www.amazon.com/dp/B0FJXB3HCV) [**FLLIK EZ Pass Holder for Windshield Transponder Holder for Car Strong Suction Cups EZ Pass Holder Toll Pass Holder for EZ Pass Mini/iPass UV Protective (Clear 1Pack)**FLLIK**$7.92**4.7★**▲ 40%**](https://www.amazon.com/dp/B0FDW7ZF98) [**AutoBoxClub EZ Pass Holder for Most US States - UV Protective Easy to Install and Remove Fits All Major Toll Passes**AUTOBOXCLUB**$9.90**4.6★**▲ 30%**](https://www.amazon.com/dp/B078G684S3)
**~~View all trending →~~**
## **What buyers say about ez pass holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Nice compact size”*
**Quality-Overall**10%
*“Completely satisfied”*
**Ease Of Use**10%
*“EASY TO USE”*
**Efficiency**10%
*“It does it job”*
**Advertised Vs Actual Product**9%
*“AS ADVERTISED”*
**Value For Money**6%
*“Best price”*
**Adhesion/Stickiness**5%
*“Strong adhesive”*
**Assembly/Installation**4%
*“Easy installation”*
**Design-Overall**4%
*“Simple design that works”*
**Mounting**3%
*“Easy to mount”*
### **What buyers complain about **
**Size-Overall**17%
*“Too small”*
**Adhesion/Stickiness**12%
*“Poor adhesive”*
**Suction**11%
*“Terrible suction”*
**Windshield Issues**8%
*“Constantly falling off the window”*
**Functionality-Overall**8%
*“0/10 functionality”*
**Quality-Overall**6%
*“Trash”*
**Strength**5%
*“Didnt hold well”*
**Durability**3%
*“which doesn't last long anyway”*
**Value For Money**3%
*“The item doesnt have any value”*
**Grip**3%
*“Bad grip quality”*
### **Top return reasons **
**Size-Overall**48%
**Compatibility-Overall**10%
**Suction**6%
**Mounting**5%
**Advertised Vs Actual Product**5%
**Adhesion/Stickiness**4%
**Value For Money**4%
**Windshield Issues**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is ez pass holder profitable to sell on Amazon United States?**
- The niche generates $558K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the ez pass holder niche?**
- 14 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in ez pass holder?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Suction. The return rate is 1.3%.
- **When does demand for ez pass holder peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the ez pass holder niche?**
- Listings span $4.99–$13.01; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 1,616 reviews — the moat a new listing must climb.
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