---
title: "Equinox Ev Floor Mats — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/equinox-ev-floor-mats"
last_updated: "2026-08-10T23:52:43.696Z"
locale: en
meta:
description: "Niche score 40/100 · $89K/yr market · 10K searches/yr · $107.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $89K/yr market · 10K searches/yr · $107.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Equinox Ev Floor Mats — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **equinox ev floor mats**
**Skip it**
Soft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 18Conversion 80Competition 38Returns 23Price range 30Avg price 73Brand share 65Review moat 66Quality gap 28
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$107.22**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****861.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$66.10–$177.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$89K**
$89K/yr · 10K searches
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, equinox ev floor mats is a $89K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 40/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **equinox ev floor mats market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$54K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#796**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **21.5%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **284 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**27%**
- LUMWAY22% - JOULARISE13% - LASFIT12% - 3W11% - Powerty9% - KUST7%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -14.4% search growth over the last 90 days.
225175Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/automotive/equinox-ev-floor-mats/trend)
## **Top equinox ev floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LUMWAY Floor Mats for 2026 2025 2024 Chevy Equinox EV (Non Fuel) Trunk Mat with Backrest Mat and Storage Mats Door Sill Protectors All Weather Cargo Liner Back Seat Cover for Equinox EV Accessories**LUMWAY**$112.93**4.4★174 rev](https://www.amazon.com/dp/B0DL9BDFJV) [2**JOULARISE Floor Mats & Cargo Mat with Backrest Mat for 2024-2026 Chevy Equinox EV Door Sill Guards Trunk Lower Mat All Weather TPE Trunk Cargo Liner Car Mat Accessories for Chevrolet Equinox EV**JOULARISE**$108.47**4.4★105 rev](https://www.amazon.com/dp/B0DL9LHJ3G) [3**LASFIT Floor Mats & Cargo Liner with Backrest Mat for Chevrolet Chevy Equinox EV (Not Fit Gasoline) 2024 2025 2026 All Weather TPE Custom Fit Floor Mats Car Mats Full Set for Chevy Equinox EV**LASFIT**$149.59**4.7★2,994 rev](https://www.amazon.com/dp/B0DRC2XKJL) [4**Powerty Floor Mats for 2024-2025 2026 Chevrolet Chevy Equinox EV Accessories (Non Fuel) All Weather Protection Anti-Slip and Waterproof Car Floor Liners for Equinox EV 3PCS**Powerty**$70.63**4.6★3 rev](https://www.amazon.com/dp/B0F6NN3QCM) [5**KUST Floor Mats for Chevy/Chevrolet Equinox EV 2024-2025 2026 (Not for Gas) All Weather Floor Liners Front Rear 2 Rows Car Mats for Equinox Accessories TPE Rubber High Edge**KUST**$66.10**4.5★2,730 rev](https://www.amazon.com/dp/B0F6YGBTRC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bingoliner Floor Mats for 2024-2025 2026 Chevrolet Equinox EV Trunk Mat and Backrest Mat All Weather TPE Protector for Chevy Equinox Accessories**Bingoliner**$100.10**268 rev6mo ago](https://www.amazon.com/dp/B0GBSZPRKZ) [**T TGBROS for Chevy Equinox EV Floor Mats 2024 2025 All-Weather Full Set Custom Fit TPE Liners Back Seat Protector Cargo Liner Trunk for Chevrolet Equinox EV Accessories 4PCS**T TGBROS**$74.80**135 rev10mo ago](https://www.amazon.com/dp/B0FPD5XMFX) [**3W Floor Mats & Seat Back Mats & Cargo Liner for Chevrolet Chevy Equinox EV (Not Fit Gasoline) 2024-2025 2026 All Weather TPE Custom Fit Full Set Car Floor Mats Black**3W**$177.45**1,107 rev11mo ago](https://www.amazon.com/dp/B0FK5H4PXK) [**3W Floor Mats & Cargo Liner Fit for 2024-2025 2026 Chevrolet Chevy Equinox EV (Non Fuel) TPE All Weather Custom Fit for Chevrolet Equinox EV (Non Fuel) Accessories Full Set Car mats Black**3W**$152.10**1,107 rev1y ago](https://www.amazon.com/dp/B0FG7Q5PJJ) [**KUST Floor Mats for Chevy/Chevrolet Equinox EV 2024-2025 2026 (Not for Gas) All Weather Floor Liners Front Rear 2 Rows Car Mats for Equinox Accessories TPE Rubber High Edge**KUST**$66.10**2,730 rev1y ago](https://www.amazon.com/dp/B0F6YGBTRC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bingoliner Floor Mats for 2024-2025 2026 Chevrolet Equinox EV Trunk Mat and Backrest Mat All Weather TPE Protector for Chevy Equinox Accessories**Bingoliner**$100.10**4.7★**▲ 311%**](https://www.amazon.com/dp/B0GBSZPRKZ) [**3W Floor Mats & Cargo Liner Fit for 2024-2025 2026 Chevrolet Chevy Equinox EV (Non Fuel) TPE All Weather Custom Fit for Chevrolet Equinox EV (Non Fuel) Accessories Full Set Car mats Black**3W**$152.10**4.8★**▲ 199%**](https://www.amazon.com/dp/B0FG7Q5PJJ) [**3W Floor Mats & Seat Back Mats & Cargo Liner for Chevrolet Chevy Equinox EV (Not Fit Gasoline) 2024-2025 2026 All Weather TPE Custom Fit Full Set Car Floor Mats Black**3W**$177.45**4.8★**▲ 186%**](https://www.amazon.com/dp/B0FK5H4PXK) [**T TGBROS for Chevy Equinox EV Floor Mats 2024 2025 All-Weather Full Set Custom Fit TPE Liners Back Seat Protector Cargo Liner Trunk for Chevrolet Equinox EV Accessories 4PCS**T TGBROS**$74.80**4.4★**▲ 176%**](https://www.amazon.com/dp/B0FPD5XMFX) [**Floor Mats & Cargo Liner Set Custom Fit for 2024 2025 Chevy Equinox EV (Non Fuel) All Weather Protection for Car Mats Anti-Slip TPE Odorless Floor Liners Chevrolet Equinox EV Accessories**FETUSI**$96.63**4.0★**▲ 92%**](https://www.amazon.com/dp/B0DRYQC1LD)
**~~View all trending →~~**
## **What buyers say about equinox ev floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**43%
*“Fit is great”*
**Quality-Overall**15%
*“Excellent quality”*
**Value For Money**14%
*“Worth every penny”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**2%
*“feel durable”*
**Ease Of Cleaning**2%
*“And they been doing a great job of containing dirt, dust, etc”*
**Assembly/Installation**2%
*“Installation was easy”*
**Locally Manufactured**2%
*“Made in Buffalo NY”*
**Thickness**1%
*“The mats are thick and sturdy”*
**Material Quality**1%
*“Nice material”*
### **What buyers complain about **
**Size-Overall**22%
*“they are too long”*
**Material Quality**11%
*“Cheap material”*
**Quality-Overall**10%
*“That said, there was still some construction quality faults that are not going to go away”*
**Thickness**4%
*“Little bit thin”*
**Ease Of Use**4%
*“for the people that dont understand I guess would be the easiest way to put it”*
**Compatibility-Overall**4%
*“The parts on the doors are incompatible with the 2026 model”*
**Grip**3%
*“no grip”*
**Shape/Style**3%
*“They were a little bent out of shape from shipping”*
**Value For Money**3%
*“But $300+ seems a little high”*
**Thin**2%
*“thin”*
### **Top return reasons **
**Size-Overall**54%
**Compatibility-Overall**18%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Flatness**3%
**Value For Money**3%
**Strength**2%
**Product Condition**1%
**Assembly/Installation**1%
## **Common questions**
- **Is equinox ev floor mats profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the equinox ev floor mats niche?**
- 12 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in equinox ev floor mats?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.4% — above our launch gate.
- **What does it cost to enter the equinox ev floor mats niche?**
- Listings span $66.10–$177.45; the average listing price is $107.22 (sweet spot $15–$100). The average incumbent carries 861 reviews — the moat a new listing must climb.
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