---
title: "Engine Splash Shield — $180K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/engine-splash-shield"
last_updated: "2026-08-11T01:19:14.891Z"
locale: en
meta:
description: "Niche score 54/100 · $180K/yr market · 259K searches/yr · $52.61 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $180K/yr market · 259K searches/yr · $52.61 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Engine Splash Shield — $180K/yr Amazon US Niche (2026) - Flapen"
---
# **engine splash shield**
**Worth a look**
Shows a sweet-spot price point ($52.61 avg), but weak search conversion (1.3%) keeps it on the watch list.
Market size 36Growth 20Conversion 17Competition 73Returns 58Price range 57Avg price 92Brand share 86Review moat 74Quality gap 75
**Avg price**
**Great****$52.61**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****552.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.89–$156.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$180K**
$180K/yr · 259K searches
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, engine splash shield is a $180K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **engine splash shield market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$158K–$210K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#330**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**35 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**49%**
Top 20: 85%
**Top-5 click share**
**41%**
Top 20: 68%
**Open market**
**47%**
- Meorain17% - GOOACC12% - Xongjojo9% - Dorman6% - Ryansunoro5% - Aumtoni4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/automotive/engine-splash-shield/trend)
## **Top engine splash shield search terms**
- **engine splash shield**62K/yr+3.8%0.6% conv. - **splash shield**65K/yr-12.4%0.6% conv. - **engine splash shield under cover**23K/yr-21.8%0.6% conv. - **front engine splash shield**11K/yr+5.3%0.7% conv. - **engine splash guard**17K/yr-16.7%0.5% conv. - **splash shield guard under car**17K/yr-34.5%0.5% conv. - **engine case guards**11K/yr-0.1%0.3% conv. - **engine cover shield**12K/yr-12.3%0.2% conv. - **under engine splash shield**5K/yr+64.2%0.5% conv. - **undercarriage shield**9K/yr+28.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/engine-splash-shield/search-terms)
## **Top engine splash shield products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$22K16%$29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**14PCS Engine Splash Shield Hardware Kit Under Engine Cover Bolts & Clips for Skid Plate & Oil Pan Protection Replaces 90105-TBA-A00 90674-TY2-A01**Meorain**$9.00**4.0★69 rev](https://www.amazon.com/dp/B0DM4X47NW) [2**GOOACC GRC-70 35PCS Engine Under Cover Splash Shield Guard Body Bolts Bumper Fender Liner Push Retainer Fastener Rivet Clips black**GOOACC**$9.07**4.5★22,553 rev](https://www.amazon.com/dp/B07TKB45PP) [3**Engine Splash Shield Guard Compatible with 2016-2021 Civic Engine Case Guard Under Car Shield Cover Replacement 74110-TBA-A00 90674-TY2-A01 Engine Splash Guard**Xongjojo**$43.31**4.1★35 rev](https://www.amazon.com/dp/B0DRSHQ2H4) [4**Engine Splash Shield fit for Honda Civic 2016 2017 2018 2019 2020 2021 Aluminum Alloy Front Engine Case Guard Under Car Shield Cover Replace OEM 74110-TBA-A00 90674-TY2-A01**Ryansunoro**$39.01**4.6★64 rev](https://www.amazon.com/dp/B0F2F7747Z) [5**45PCS Engine Under Cover Splash Shield Guard Body Bolts Screws Universal Style Bumper Fender Liner Push Retainer Fastener Rivet Clips with Tool Compatible with Most Brand of Vehicles (Black)**Sixzoo**$9.63**4.1★27 rev](https://www.amazon.com/dp/B0FWB2351M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Engine Splash Shield Underbody Guard Compatible with 2016-2021 Honda Civic**Zafusoko**$38.47**5 rev3mo ago](https://www.amazon.com/dp/B0GWLCDC7B) [**PHILTOP Front Lower Engine Splash Shield Under Cover Compatible with 2012-2018 Ford Focus 2.0L 2013-2018 Focus 2.0T FO1228121 AV6Z6P013A**PHILTOP**$55.48**267 rev6mo ago](https://www.amazon.com/dp/B0G7F1JC7Z) [**45PCS Engine Under Cover Splash Shield Guard Body Bolts Screws Universal Style Bumper Fender Liner Push Retainer Fastener Rivet Clips with Tool Compatible with Most Brand of Vehicles (Black)**Sixzoo**$9.63**27 rev7mo ago](https://www.amazon.com/dp/B0FWB2351M) [**ALMULOO Engine Splash Shield Compatible with 2016-2023 Nissan Maxima 3.5L 2016-2018 Nissan Altima 2.5L 3.5L Replacement for 75890-9HS0A NI1228164 Plastic**ALMULOO**$50.88**23 rev10mo ago](https://www.amazon.com/dp/B0FNMHBPXL) [**Jkorkm 74110-TBA-A00 Engine Splash Guard Under Car Shield Cover Compatible with Honda Civic 2016-2021 Replaces 74110tbaa00 Including Screws and Bolts Splash Shield Guard Under car**JkorkM**$123.57**25 rev11mo ago](https://www.amazon.com/dp/B0FJDJJL7T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Engine Splash Shield Underbody Guard Compatible with 2016-2021 Honda Civic**Zafusoko**$38.47**5.0★**▲ 310%**](https://www.amazon.com/dp/B0GWLCDC7B) [**45PCS Engine Under Cover Splash Shield Guard Body Bolts Screws Universal Style Bumper Fender Liner Push Retainer Fastener Rivet Clips with Tool Compatible with Most Brand of Vehicles (Black)**Sixzoo**$9.63**4.1★**▲ 230%**](https://www.amazon.com/dp/B0FWB2351M) [**ALMULOO Engine Splash Shield Compatible with 2016-2023 Nissan Maxima 3.5L 2016-2018 Nissan Altima 2.5L 3.5L Replacement for 75890-9HS0A NI1228164 Plastic**ALMULOO**$50.88**3.5★**▲ 220%**](https://www.amazon.com/dp/B0FNMHBPXL) [**PHILTOP Front Lower Engine Splash Shield Under Cover Compatible with 2012-2018 Ford Focus 2.0L 2013-2018 Focus 2.0T FO1228121 AV6Z6P013A**PHILTOP**$55.48**3.8★**▲ 217%**](https://www.amazon.com/dp/B0G7F1JC7Z) [**35Pcs Engine Under Cover Splash Shield Guard Body Bolts Screws Bumper Fender Liner Push Retainer Fastener Rivet Clips Screws Extruded U-Nuts Kit Compatible with G35 G37 EX35 FX35 FX45**BFXM**$7.04**4.7★**▲ 188%**](https://www.amazon.com/dp/B0DL55NPQG)
**~~View all trending →~~**
## **What buyers say about engine splash shield**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**39%
*“Fit like a glove”*
**Quality-Overall**16%
*“Good quality and arrive in time”*
**Value For Money**7%
*“Good Value”*
**Assembly/Installation**7%
*“easy to assemble”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Material Quality**3%
*“The material feels durable”*
**Efficiency**2%
*“does its job effectively”*
**Ease Of Use**2%
*“and easy to use”*
**Durability**2%
*“Very durable”*
**Design-Overall**1%
*“Fit and design as described”*
### **What buyers complain about **
**Size-Overall**20%
*“DOES NOT FIT AS SITE SAYS”*
**Quality-Overall**9%
*“Poor Quality”*
**Mounting**8%
*“The screws are worthless”*
**Thickness**6%
*“thicker material than the original”*
**Compatibility-Overall**5%
*“Does not fit 2021 Charger”*
**Assembly/Installation**5%
*“which made installation frustrating”*
**Material Quality**4%
*“This is made of the same cheap material”*
**Strength**3%
*“bit flimsy”*
**Defective Material/Parts**3%
*“I had pieces falling off my jeep”*
**Advertised Vs Actual Product**3%
*“DOES NOT FIT AS SITE SAYS”*
### **Top return reasons **
**Size-Overall**33%
**Compatibility-Overall**14%
**Advertised Vs Actual Product**14%
**Defective Material/Parts**10%
**Windshield Issues**7%
**Mounting**5%
**Assembly/Installation**3%
**Value For Money**3%
**Material Quality**2%
**Functionality-Overall**2%
## **Common questions**
- **Is engine splash shield profitable to sell on Amazon United States?**
- The niche generates $180K/yr across 52 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the engine splash shield niche?**
- 35 brands and 82 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in engine splash shield?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Mounting. The return rate is 2.7%.
- **When does demand for engine splash shield peak?**
- Demand peaks in Jan–Feb–Mar–Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the engine splash shield niche?**
- Listings span $5.89–$156.30; the average listing price is $52.61 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.
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