---
title: "Engine Guard — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/engine-guard"
last_updated: "2026-08-10T19:06:30.046Z"
locale: en
meta:
description: "Niche score 45/100 · $39K/yr market · 76K searches/yr · $57.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $39K/yr market · 76K searches/yr · $57.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Engine Guard — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **engine guard**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 21Conversion 11Competition 53Returns 57Price range 61Avg price 91Brand share 77Review moat 68Quality gap 72
**Avg price**
**Great****$57.08**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****778.57**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.93–$145.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$39K**
$39K/yr · 76K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, engine guard is a $39K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **engine guard market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#531**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**58%**
Top 20: 93%
**Top-5 click share**
**53%**
Top 20: 86%
**Open market**
**39%**
- Meorain17% - Ryansunoro16% - Xongjojo11% - JkorkM7% - GOOACC6% - COOL STAR3%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — -7.4% search growth over the last 90 days.
3K2KSpike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/automotive/engine-guard/trend)
## **Top engine guard search terms**
- **engine guard**13K/yr+22.0%0.1% conv. - **engine case guards**11K/yr-0.1%0.1% conv. - **engine cover shield**12K/yr-12.3%0.2% conv. - **undercarriage shield**9K/yr+28.6%0.4% conv. - **honda splash shield**8K/yr-9.4%1.0% conv. - **undercarriage cover**7K/yr-21.4%0.3% conv. - **lower engine cover**5K/yr-38.3%0.1% conv. - **under engine cover**4K/yr-49.1%0.1% conv. - **front splash shield**3K/yr-11.1%0.2% conv. - **engine protector**3K/yr-19.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/automotive/engine-guard/search-terms)
## **Top engine guard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Engine Splash Shield fit for Honda Civic 2016 2017 2018 2019 2020 2021 Aluminum Alloy Front Engine Case Guard Under Car Shield Cover Replace OEM 74110-TBA-A00 90674-TY2-A01**Ryansunoro**$39.01**4.6★64 rev](https://www.amazon.com/dp/B0F2F7747Z) [2**14PCS Engine Splash Shield Hardware Kit Under Engine Cover Bolts & Clips for Skid Plate & Oil Pan Protection Replaces 90105-TBA-A00 90674-TY2-A01**Meorain**$9.00**4.0★69 rev](https://www.amazon.com/dp/B0DM4X47NW) [3**Engine Splash Shield Guard Compatible with 2016-2021 Civic Engine Case Guard Under Car Shield Cover Replacement 74110-TBA-A00 90674-TY2-A01 Engine Splash Guard**Xongjojo**$43.31**4.1★35 rev](https://www.amazon.com/dp/B0DRSHQ2H4) [4**Jkorkm 74110-TBA-A00 Engine Splash Guard Under Car Shield Cover Compatible with Honda Civic 2016-2021 Replaces 74110tbaa00 Including Screws and Bolts Splash Shield Guard Under car**JkorkM**$123.57**3.5★25 rev](https://www.amazon.com/dp/B0FJDJJL7T) [5**GOOACC GRC-70 35PCS Engine Under Cover Splash Shield Guard Body Bolts Bumper Fender Liner Push Retainer Fastener Rivet Clips black**GOOACC**$9.07**4.5★22,553 rev](https://www.amazon.com/dp/B07TKB45PP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AMZAUTO 45 PCS Engine Splash Shield Under Cover Bolts Fender Liner Clips Universal Automotive Bumper Fender Clips with Wrench Compatible with Most Vehicle of Cars**AMZAUTO**$11.66**5 rev6mo ago](https://www.amazon.com/dp/B0G2QS87FD) [**PHILTOP Front Lower Engine Splash Shield Under Cover Compatible with 2012-2018 Ford Focus 2.0L 2013-2018 Focus 2.0T FO1228121 AV6Z6P013A**PHILTOP**$55.48**267 rev6mo ago](https://www.amazon.com/dp/B0G7F1JC7Z) [**ORIVIN 74110-TBA-A00 Lower Engine Splash Shield Guard Compatible with Honda Civic 2016-2021 Replaces 74110TBAA00**ORIVIN**$104.11**14 rev8mo ago](https://www.amazon.com/dp/B0FWX4DSJY) [**Qurbuns 2 PCS Motorcycle Engine Guard Bumper Protection Block Crash Bar Decor Slider Anti-Scratch Drop Frame Guard Universal for 22mm/25mm/28mm Diameter Engine Bar (Black)**Qurbuns**$7.77**6 rev9mo ago](https://www.amazon.com/dp/B0FPWTZ77Q) [**Jkorkm 74110-TBA-A00 Engine Splash Guard Under Car Shield Cover Compatible with Honda Civic 2016-2021 Replaces 74110tbaa00 Including Screws and Bolts Splash Shield Guard Under car**JkorkM**$123.57**25 rev11mo ago](https://www.amazon.com/dp/B0FJDJJL7T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMZAUTO 45 PCS Engine Splash Shield Under Cover Bolts Fender Liner Clips Universal Automotive Bumper Fender Clips with Wrench Compatible with Most Vehicle of Cars**AMZAUTO**$11.66**4.4★**▲ 190%**](https://www.amazon.com/dp/B0G2QS87FD) [**PHILTOP Front Lower Engine Splash Shield Under Cover Compatible with 2012-2018 Ford Focus 2.0L 2013-2018 Focus 2.0T FO1228121 AV6Z6P013A**PHILTOP**$55.48**3.8★**▲ 181%**](https://www.amazon.com/dp/B0G7F1JC7Z) [**MZS Motorcycle Crash Bar 1.25 Engine Guard Front Highway Bar Heavy Duty Black Compatible with Sportster XL883 XL1200 883 1200 XL Iron 2004-2022 / XR1200 2008-2013**MZS**$84.98**3.3★**▲ 124%**](https://www.amazon.com/dp/B0F9YNT58Y) [**ORIVIN 74110-TBA-A00 Lower Engine Splash Shield Guard Compatible with Honda Civic 2016-2021 Replaces 74110TBAA00**ORIVIN**$104.11**4.1★**▲ 96%**](https://www.amazon.com/dp/B0FWX4DSJY) [**SCUARI 10PCS Fender Screws Car Accessories Bumper Screws Splash Shield Screw Bumper Cover Under Cover Grill Tapping Screw Fastener Suitable for RAV4 ES GS LS RX Replacement #90159-60498**SCUARI**$4.93**4.4★**▲ 94%**](https://www.amazon.com/dp/B0DTHLG3RX)
**~~View all trending →~~**
## **What buyers say about engine guard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**37%
*“Fit Great”*
**Quality-Overall**16%
*“Good quality and arrive in time”*
**Assembly/Installation**7%
*“easy to assemble”*
**Value For Money**6%
*“Good Value”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Durability**3%
*“Very durable”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**3%
*“does its job effectively”*
**Material Quality**2%
*“The material feels durable”*
**Design-Overall**2%
*“Fit and design as described”*
### **What buyers complain about **
**Size-Overall**21%
*“Entirely too small”*
**Mounting**7%
*“The screws are worthless”*
**Thickness**7%
*“needs a little more thickness”*
**Defective Material/Parts**5%
*“I had pieces falling off my jeep”*
**Material Quality**4%
*“cheap materials”*
**Advertised Vs Actual Product**3%
*“it technically doesn't advertise compatibility with the Type R”*
**Quality-Overall**3%
*“Poor quality”*
**Assembly/Installation**3%
*“which made installation frustrating”*
**Value For Money**3%
*“Overpriced for what you get”*
**Durability**3%
*“Rip off”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**15%
**Compatibility-Overall**12%
**Defective Material/Parts**11%
**Windshield Issues**7%
**Mounting**5%
**Value For Money**3%
**Assembly/Installation**3%
**Material Quality**2%
**Functionality-Overall**2%
## **Common questions**
- **Is engine guard profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 35 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the engine guard niche?**
- 27 brands and 87 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in engine guard?**
- Top complaints mined from reviews: Size-Overall, Mounting, Thickness. The return rate is 2.7%.
- **When does demand for engine guard peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the engine guard niche?**
- Listings span $4.93–$145.06; the average listing price is $57.08 (sweet spot $15–$100). The average incumbent carries 779 reviews — the moat a new listing must climb.
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