---
title: "Products — down detergent - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/down-detergent/products"
last_updated: "2026-08-10T21:45:46.396Z"
locale: en
meta:
  description: "Niche score 43/100 · $662K/yr market · 180K searches/yr · $19.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $662K/yr market · 180K searches/yr · $19.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — down detergent - Flapen"
---

# **down detergent**

**Skip it**

Soft demand (-52.2% this quarter) — this niche doesn't clear our bar today.

Market size 67Growth 0Conversion 99Competition 5Returns 96Price range 84Avg price 87Brand share 0Review moat 41Quality gap 23

**Conversion**

**Incredible****18.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.80**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.65–$29.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$662K**

$662K/yr · 180K searches

**Review moat**

**Okay****2,448.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-52.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products