---
title: "Dorman 926-959 — $600K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/dorman-926-959"
last_updated: "2026-08-10T19:59:07.260Z"
locale: en
meta:
description: "Niche score 38/100 · $600K/yr market · 62K searches/yr · $105.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $600K/yr market · 62K searches/yr · $105.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dorman 926-959 — $600K/yr Amazon US Niche (2026) - Flapen"
---
# **dorman 926-959**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 5Conversion 84Competition 0Returns 45Price range 27Avg price 73Brand share 0Review moat 72Quality gap 58
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$105.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****619.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$600K**
$600K/yr · 62K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$52.54–$225.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-40.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dorman 926-959 is a $600K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 38/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dorman 926-959 market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$635K–$847K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **230 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Dorman64% - LEMASSON28% - BELKEBIR5% - MNJWS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -40.2% search growth over the last 90 days.
12K8KSpike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Apr · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/us/automotive/dorman-926-959/trend)
## **Top dorman 926-959 search terms**
- **926-959**29K/yr-50.1%5.9% conv. - **dorman 926-959**19K/yr-17.8%4.9% conv. - **926959**6K/yr-49.6%5.9% conv. - **926-959 upgraded aluminum engine oil filter housing kit**5K/yr-46.8%4.0% conv. - **926 959 dorman**2K/yr-31.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/automotive/dorman-926-959/search-terms)
## **Top dorman 926-959 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$120K40%$240K60%$360K80%$480K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dorman 926-959 Patented Upgraded Aluminum Engine Oil Filter Housing with Oil Cooler and Filter Compatible with Select Models (OE FIX)**Dorman**$225.49**4.5★1,473 rev](https://www.amazon.com/dp/B09TRY494C) [2**926-959 Upgrade Aluminum Engine Oil Cooler Oil Filter Housing for 2011-2016 Jeep Wrangler Grand Cherokee Dodge Challenger Charger Journey Caravan Durango Chrysler 200 300 Town Country Ram 3.6L 926-876**LEMASSON**$52.54**4.5★287 rev](https://www.amazon.com/dp/B0DWJ5L1VB) [3**926-959 926-876 3.6L Upgraded Aluminum Engine Oil Cooler Filter Housing for 2011-2016 Dodge Journey Charger Challenger Caravan Durango Avenger Ram Jeep Wrangler Cherokee Chrysler 200 300 Town Country**BELKEBIR**$70.74**4.3★200 rev](https://www.amazon.com/dp/B0DT3VX8DF) [4**926-959 Upgraded Aluminum Engine Oil Filter Housing Oil Cooler Kit Fit for 3.6L 2011-2023 Dodge Charger Challenger Journey Jeep Grand Cherokee Wrangler Ram ProMaster Chrysler 200 300 Replace 926-876**MNJWS**$74.84**4.3★519 rev](https://www.amazon.com/dp/B0CHLX7WRQ)
### **Newest**
by launch date
[**926-959 Upgrade Aluminum Engine Oil Cooler Oil Filter Housing for 2011-2016 Jeep Wrangler Grand Cherokee Dodge Challenger Charger Journey Caravan Durango Chrysler 200 300 Town Country Ram 3.6L 926-876**LEMASSON**$52.54**287 rev1y ago](https://www.amazon.com/dp/B0DWJ5L1VB) [**926-959 Upgraded Aluminum Engine Oil Filter Housing Oil Cooler Kit Fit for 3.6L 2011-2023 Dodge Charger Challenger Journey Jeep Grand Cherokee Wrangler Ram ProMaster Chrysler 200 300 Replace 926-876**MNJWS**$74.84**519 rev2y ago](https://www.amazon.com/dp/B0CHLX7WRQ) [**926-959 926-876 3.6L Upgraded Aluminum Engine Oil Cooler Filter Housing for 2011-2016 Dodge Journey Charger Challenger Caravan Durango Avenger Ram Jeep Wrangler Cherokee Chrysler 200 300 Town Country**BELKEBIR**$70.74**200 rev4y ago](https://www.amazon.com/dp/B0DT3VX8DF) [**Dorman 926-959 Patented Upgraded Aluminum Engine Oil Filter Housing with Oil Cooler and Filter Compatible with Select Models (OE FIX)**Dorman**$225.49**1,473 rev4y ago](https://www.amazon.com/dp/B09TRY494C)
### **Trending**
90-day click momentum
[**926-959 Upgrade Aluminum Engine Oil Cooler Oil Filter Housing for 2011-2016 Jeep Wrangler Grand Cherokee Dodge Challenger Charger Journey Caravan Durango Chrysler 200 300 Town Country Ram 3.6L 926-876**LEMASSON**$52.54**4.5★**▲ 135%**](https://www.amazon.com/dp/B0DWJ5L1VB) [**926-959 926-876 3.6L Upgraded Aluminum Engine Oil Cooler Filter Housing for 2011-2016 Dodge Journey Charger Challenger Caravan Durango Avenger Ram Jeep Wrangler Cherokee Chrysler 200 300 Town Country**BELKEBIR**$70.74**4.3★**— 2%**](https://www.amazon.com/dp/B0DT3VX8DF) [**Dorman 926-959 Patented Upgraded Aluminum Engine Oil Filter Housing with Oil Cooler and Filter Compatible with Select Models (OE FIX)**Dorman**$225.49**4.5★**▼ 18%**](https://www.amazon.com/dp/B09TRY494C) [**926-959 Upgraded Aluminum Engine Oil Filter Housing Oil Cooler Kit Fit for 3.6L 2011-2023 Dodge Charger Challenger Journey Jeep Grand Cherokee Wrangler Ram ProMaster Chrysler 200 300 Replace 926-876**MNJWS**$74.84**4.3★**▼ 30%**](https://www.amazon.com/dp/B0CHLX7WRQ)
## **What buyers say about dorman 926-959**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent quality”*
**Size-Overall**14%
*“Fit great”*
**Value For Money**11%
*“Great value”*
**Leak-Proof**8%
*“it does not leak a drop anymore”*
**Assembly/Installation**6%
*“Installation went well”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Maintenance And Repair**4%
*“Great replacement part”*
**Efficiency**3%
*“Worked well”*
**Coolant**3%
*“Great quality, my truck has been loving the fact it's not leaking oil and coolant anymore”*
**Durability**2%
*“very durable”*
### **What buyers complain about **
**Leak-Proof**25%
*“Leaking again”*
**Sensor**13%
*“Had the wrong sensor one time”*
**Quality-Overall**11%
*“Absolute garbage”*
**Defective Material/Parts**5%
*“got the damaged item”*
**Assembly/Installation**5%
*“unfortunately had to install in recently”*
**Pressure**4%
*“Oil Pressure switch no good”*
**Functionality-Overall**2%
*“Nothing worked”*
**Lubrication**2%
*“DO NOT USE PROVIDED GASKETS”*
**Value For Money**2%
*“I was worried because this was so affordable”*
**Size-Overall**2%
*“Not fit so good”*
### **Top return reasons **
**Leak-Proof**22%
**Defective Material/Parts**15%
**Size-Overall**12%
**Coolant**8%
**Compatibility-Overall**6%
**Sensor**5%
**Filtration**5%
**Value For Money**4%
**Assembly/Installation**4%
**Quality-Overall**3%
## **Common questions**
- **Is dorman 926-959 profitable to sell on Amazon United States?**
- The niche generates $600K/yr across 4 tracked products. 90-day search growth is -40.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the dorman 926-959 niche?**
- 4 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dorman 926-959?**
- Top complaints mined from reviews: Leak-Proof, Sensor, Quality-Overall. The return rate is 3.4%.
- **When does demand for dorman 926-959 peak?**
- Demand peaks in Feb–Apr; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the dorman 926-959 niche?**
- Listings span $52.54–$225.49; the average listing price is $105.90 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.
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