---
title: "Door Sill Protector — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/door-sill-protector"
last_updated: "2026-08-11T00:33:54.852Z"
locale: en
meta:
description: "Niche score 52/100 · $68K/yr market · 259K searches/yr · $23.19 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $68K/yr market · 259K searches/yr · $23.19 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Door Sill Protector — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **door sill protector**
**Worth a look**
Shows a sweet-spot price point ($23.19 avg), but weak search conversion (1.1%) keeps it on the watch list.
Market size 17Growth 22Conversion 14Competition 80Returns 31Price range 84Avg price 95Brand share 84Review moat 75Quality gap 82
**Avg price**
**Incredible****$23.19**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.19–$73.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****500.09**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$68K**
$68K/yr · 259K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, door sill protector is a $68K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door sill protector market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$93K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#483**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**51%**
Top 20: 87%
**Top-5 click share**
**35%**
Top 20: 72%
**Open market**
**44%**
- carleef20% - DGSL11% - WeatherTech7% - XPEL6% - KIFIDAN6% - Frienda5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/door-sill-protector/trend)
## **Top door sill protector search terms**
- **door sill protector**78K/yr-8.3%0.7% conv. - **door sill protectors for vehicles**50K/yr-12.5%1.0% conv. - **car door sill protector**49K/yr-0.1%0.7% conv. - **door sill plate**9K/yr-6.1%0.0% conv. - **door sill guard**7K/yr+9.5%0.8% conv. - **car sill protector**5K/yr+27.5%1.2% conv. - **sill protector**7K/yr-10.5%0.8% conv. - **carbon fiber door sill protector**5K/yr-12.4%0.8% conv. - **truck door sill protector**5K/yr-11.1%1.5% conv. - **car door sill**4K/yr+33.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/door-sill-protector/search-terms)
## **Top door sill protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4PCS Car Door Sill Protector Anti-Scratch Rubber Car Door Protector Edge Guards for Door Steps Universal Waterproof Door Threshold Strips Exterior Accessories for Car Truck SUV (Black Width 2.36)**carleef**$12.89**4.4★901 rev](https://www.amazon.com/dp/B0CNVQWV68) [2**4PCS Car Door Sill Protector Anti-Scratch Rubber Car Door Protector Edge Guards for Door Steps Universal Waterproof Door Threshold Strips Exterior Accessories for Car Truck SUV (Black Width 1.57)**carleef**$9.28**4.4★901 rev](https://www.amazon.com/dp/B0CNVR6R8N) [3**DGSL Car Door Edge Guards Door Sill Protector 2.7In x 33Ft 5D Carbon Fiber Car Wrap Film Vinyl Automotive Wrap Film Anti-Collision Fits for Most Vehicles (Black)**DGSL**$18.19**4.3★4,188 rev](https://www.amazon.com/dp/B07WS94LLL) [4**Frienda Car Door Edge Guards Door Sill Protector Automotive Entry Guard Anti Collision Scuff Sill Trim Protection Strips for Most Cars Vehicles Accessories(2.8 Inch Wide 16.4 Feet Black)**Frienda**$10.04**4.3★1,240 rev](https://www.amazon.com/dp/B09JNVP7C5) [5**SINGARO Car Door Threshold Protection 4PCS Door Edge Step Dust Shield Cover Door Width 23.6x2.36inch Car/SUV Universal Rubber Scratch Resistant Exterior Accessories (Black)**SINGARO**$12.91**4.3★1,457 rev](https://www.amazon.com/dp/B0CBV23LBW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Craedli 4PCS Car Door Sill Protector Stainless Steel Car Front & Rear Doors Threshold Anti-Scratch Decoration Strip Self-Adhesive Auto Door Entry Scuff Plate for Most Cars Truck SUV(Silver-Polished)**Craedli**$22.63**4 rev5mo ago](https://www.amazon.com/dp/B0GH6VQSML) [**LTDCVTR 4PCS Car Door Sill Protector Anti-Scratch & Waterproof Auto Door Edge Step Threshold Protection Car SUV Automobile Universal Rubber Scratch Resistant Exterior Accessories (Black/Red)**LTDCVTR**$13.90**12 rev6mo ago](https://www.amazon.com/dp/B0GCJD5P91) [**Qurbuns 9 PCS Car Door Sill Protector Carbon Fiber Rear Bumper Guard Strip Leather Threshold Sticker Anti-Scratch Auto Door Entry Guards Sill Protector Universal for Most Vehicles (Black)**Qurbuns**$10.67**39 rev7mo ago](https://www.amazon.com/dp/B0G294KH15) [**4 Pieces Universal Car Door Sill Protectors Anti Scratch and Waterproof Door Edge Guards for Car Truck SUV PVC Threshold Protector Cover Black with Red Edge**ABOTHGD**$13.06**5 rev7mo ago](https://www.amazon.com/dp/B0G52486Q5) [**Tapesky Car Door Sill Protectors Anti Scratch Carbon Fiber Tape Waterproof Wear-Resistant Door Edge Guards with No Residue Adhesive Easy to Install Universal Paint Protection Trim for Truck SUV**Tapesky**$18.69**39 rev12mo ago](https://www.amazon.com/dp/B0FHB6WF14)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Craedli 4PCS Car Door Sill Protector Stainless Steel Car Front & Rear Doors Threshold Anti-Scratch Decoration Strip Self-Adhesive Auto Door Entry Scuff Plate for Most Cars Truck SUV(Silver-Polished)**Craedli**$22.63**3.6★**▲ 241%**](https://www.amazon.com/dp/B0GH6VQSML) [**LTDCVTR 4PCS Car Door Sill Protector Anti-Scratch & Waterproof Auto Door Edge Step Threshold Protection Car SUV Automobile Universal Rubber Scratch Resistant Exterior Accessories (Black/Red)**LTDCVTR**$13.90**4.3★**▲ 201%**](https://www.amazon.com/dp/B0GCJD5P91) [**Qurbuns 9 PCS Car Door Sill Protector Carbon Fiber Rear Bumper Guard Strip Leather Threshold Sticker Anti-Scratch Auto Door Entry Guards Sill Protector Universal for Most Vehicles (Black)**Qurbuns**$10.67**3.7★**▲ 163%**](https://www.amazon.com/dp/B0G294KH15) [**4PCS Car Door Sill Protector Anti-Scratch Rubber Car Door Protector Edge Guards for Door Steps Universal Waterproof Door Threshold Strips Exterior Accessories for Car Truck SUV (Black Width 1.96)**carleef**$11.93**4.4★**▲ 151%**](https://www.amazon.com/dp/B0CNVRGP8N) [**4 Pieces Universal Car Door Sill Protectors Anti Scratch and Waterproof Door Edge Guards for Car Truck SUV PVC Threshold Protector Cover Black with Red Edge**ABOTHGD**$13.06**4.2★**▲ 115%**](https://www.amazon.com/dp/B0G52486Q5)
**~~View all trending →~~**
## **What buyers say about door sill protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Awesome fit”*
**Quality-Overall**15%
*“EXCELLENT PRODUCT”*
**Assembly/Installation**11%
*“Looks great installed”*
**Adhesion/Stickiness**8%
*“The adhesive is strong”*
**Durability**6%
*“Durable and looks great”*
**Value For Money**6%
*“Worth it”*
**Ease Of Use**5%
*“easy to use”*
**Drop/Impact Protection**4%
*“Like foothold protection”*
**Advertised Vs Actual Product**4%
*“As described”*
**Efficiency**3%
*“Works very well”*
### **What buyers complain about **
**Adhesion/Stickiness**34%
*“DOES NOT STICK”*
**Quality-Overall**8%
*“Look for a higher-quality option”*
**Size-Overall**8%
*“Do not fit”*
**Value For Money**5%
*“Seem to be a little expensive for what they are”*
**Durability**4%
*“tear at all”*
**Ease Of Use**3%
*“Difficult to use”*
**Thickness**2%
*“too thick for the '25 Honda Ridgeline”*
**Paint Quality**2%
*“I would have to spend more buying the proper materials to do an extensive paint repair project for my car”*
**Flexibility**2%
*“Very little flexibility”*
**Compatibility-Overall**2%
*“They do not fit a 2025 Ford F-150 XL”*
### **Top return reasons **
**Size-Overall**25%
**Adhesion/Stickiness**17%
**Advertised Vs Actual Product**8%
**Compatibility-Overall**7%
**Width**7%
**Quality-Overall**5%
**Functionality-Overall**4%
**Material Quality**3%
**Color**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is door sill protector profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 57 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the door sill protector niche?**
- 39 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in door sill protector?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 4.5%.
- **When does demand for door sill protector peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the door sill protector niche?**
- Listings span $5.19–$73.45; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.
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