---
title: "Dodge Durango Floor Mats — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/dodge-durango-floor-mats"
last_updated: "2026-08-10T19:10:02.830Z"
locale: en
meta:
description: "Niche score 41/100 · $85K/yr market · 54K searches/yr · $103.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $85K/yr market · 54K searches/yr · $103.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dodge Durango Floor Mats — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **dodge durango floor mats**
**Skip it**
Soft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 16Conversion 19Competition 71Returns 31Price range 44Avg price 74Brand share 82Review moat 29Quality gap 38
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$103.09**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$29.16–$189.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,635.05**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$85K**
$85K/yr · 54K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dodge durango floor mats is a $85K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dodge durango floor mats market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$103K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#748**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **95%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**53%**
Top 20: 94%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**42%**
- Plasticolor16% - JOULARISE14% - Dattumar9% - LUMWAY7% - CarQiWireless6% - Husky Liners5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
1K750Prime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/automotive/dodge-durango-floor-mats/trend)
## **Top dodge durango floor mats search terms**
- **dodge durango floor mats**34K/yr-22.4%1.2% conv. - **2026 dodge durango floor mats**7K/yr-8.3%1.8% conv. - **durango floor mats**5K/yr-9.6%1.4% conv. - **2024 dodge durango floor mats**4K/yr-19.9%2.2% conv. - **2025 dodge durango floor mats**4K/yr-12.9%2.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/dodge-durango-floor-mats/search-terms)
## **Top dodge durango floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dodge Weatherpro 4 Piece Floor Mats Set Floor Mats by Plasticolor (001666R01) Black One Size**Plasticolor**$44.72**4.5★381 rev](https://www.amazon.com/dp/B07N2BB93S) [2**JOULARISE Floor Mats Set for 2016-2026 Dodge Durango (Only for 7 Seats with Bench Seats) All Weather TPE Backrest Mat Trunk Mat Cargo Liner Door Sill Guards Accessories (7 Seats Floor Mats Set)**JOULARISE**$138.75**4.6★101 rev](https://www.amazon.com/dp/B0FM3HTGJ2) [3**Dattumar Floor Mats Compatible with 2016-2025 2026 Dodge Durango 7-Seater Trunk Mat Cargo Liner All Weather Back Seat Cover 2024 Durango Accessories (Trunk Mat+3rd Row Backrest Mats+Floor Mats)**Dattumar**$145.02**4.6★342 rev](https://www.amazon.com/dp/B0D5CPK4S8) [4**for Dodge Durango 2016-2025 2026 6 Seats Floor Mats Cargo Liner All Weather Protector Heavy Duty TPE Waterproof Anti-Slip Tech Mats for Durango 2017 2018 2019 2020 2021 2022 2023 2024 Accessories**CarQiWireless**$122.83**4.4★67 rev](https://www.amazon.com/dp/B0F37HTN5T) [5**LUMWAY Floor Mats for 2016-2025 2026 Dodge Durango 6-Seater (Only for Bucket Seats) TPE All Weather Durable Floor Liners for Durango Accessories**LUMWAY**$69.51**5.0★3 rev](https://www.amazon.com/dp/B0GD4X99LZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUMWAY Floor Mats for 2016-2025 2026 Dodge Durango 6-Seater (Only for Bucket Seats) TPE All Weather Durable Floor Liners for Durango Accessories**LUMWAY**$69.51**3 rev6mo ago](https://www.amazon.com/dp/B0GD4X99LZ) [**LUMWAY Floor Mats for 2016-2025 2026 Dodge Durango 7-Seater (Only for Bench Seats) TPE All Weather Durable Floor Liners for Durango Accessories**LUMWAY**$69.16**3 rev6mo ago](https://www.amazon.com/dp/B0GD61MQPJ) [**ChiefCarOfficer Floor Mats For Dodge Durango 2016-2026 (7 Seat) 11 Pcs TPE Custom Car Mat All Weather Floor Mats & Cargo Liner for Dodge Durango 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026**ChiefCarOfficer**$129.39**6 rev6mo ago](https://www.amazon.com/dp/B0G7YMXS6Q) [**LASFIT Floor Mats&Trunk Mat&Backrest Mats for Dodge Durango 2013-2026 Fit 2nd Row Bench Seat(7seats) Not for 2nd Row Bucket Seat(6seats/5 Seats) All Weather TPE Custom Fit Cargo Liner Black**LASFIT**$189.32**9 rev7mo ago](https://www.amazon.com/dp/B0G51DH9DQ) [**Floor Mats for Dodge Durango 6 Seats 2016-2026 Heavy Duty TPE Waterproof Non-Slip All Weather Protection Custom Floor Mats & Cargo Liner & Seatback Mat (with Velcro)**JAOGAUS**$105.74**7 rev7mo ago](https://www.amazon.com/dp/B0G392W3TV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ChiefCarOfficer Floor Mats For Dodge Durango 2016-2026 (7 Seat) 11 Pcs TPE Custom Car Mat All Weather Floor Mats & Cargo Liner for Dodge Durango 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026**ChiefCarOfficer**$129.39**4.8★**▲ 251%**](https://www.amazon.com/dp/B0G7YMXS6Q) [**LUMWAY Floor Mats for 2016-2025 2026 Dodge Durango 6-Seater (Only for Bucket Seats) TPE All Weather Durable Floor Liners for Durango Accessories**LUMWAY**$69.51**5.0★**▲ 206%**](https://www.amazon.com/dp/B0GD4X99LZ) [**LASFIT Floor Mats&Trunk Mat&Backrest Mats for Dodge Durango 2013-2026 Fit 2nd Row Bench Seat(7seats) Not for 2nd Row Bucket Seat(6seats/5 Seats) All Weather TPE Custom Fit Cargo Liner Black**LASFIT**$189.32**4.0★**▲ 206%**](https://www.amazon.com/dp/B0G51DH9DQ) [**LUMWAY Floor Mats for 2016-2025 2026 Dodge Durango 7-Seater (Only for Bench Seats) TPE All Weather Durable Floor Liners for Durango Accessories**LUMWAY**$69.16**5.0★**▲ 194%**](https://www.amazon.com/dp/B0GD61MQPJ) [**Naibeve Floor Mats for 2016-2025 2026 Dodge Durango 7-Seater (2nd Row Captain Seats) - All Weather for Durango Floor Mats Cargo Mat 2nd & 3rd Row Backrest Mats & Door Sill Guards Interior Accessories**Naibeve**$125.34**4.6★**▲ 123%**](https://www.amazon.com/dp/B0FVXLL3TJ)
**~~View all trending →~~**
## **What buyers say about dodge durango floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Fits like a glove”*
**Quality-Overall**18%
*“Awesome quality”*
**Value For Money**9%
*“Can't beat the price”*
**Ease Of Cleaning**6%
*“clean off easily”*
**Durability**5%
*“Very durable”*
**Assembly/Installation**3%
*“Easy install”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Material Quality**3%
*“good strong material heavy”*
**Thickness**2%
*“These floormats are thick & great quality”*
**Color**2%
*“The colors are also nice”*
### **What buyers complain about **
**Size-Overall**30%
*“way too big”*
**Smell**13%
*“Bad chemical smell”*
**Compatibility-Overall**8%
*“Do not fit”*
**Quality-Overall**7%
*“But not as good as what I expected”*
**Thickness**3%
*“The material itself is pretty thick”*
**Advertised Vs Actual Product**2%
*“Misleading”*
**Material Quality**2%
*“Cheap material, poorly made”*
**Grip**1%
*“not staying in place”*
**Flatness**1%
*“The back mate wouldn't lay down all the way flat I had put a heavy thing on it for a day or so to get it to lay down right”*
**Adhesion/Stickiness**1%
*“I literally had to super glue it vack on”*
### **Top return reasons **
**Size-Overall**68%
**Compatibility-Overall**10%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Value For Money**2%
**Color**2%
**Material Quality**2%
**Smell**2%
**Width**1%
**Thin**1%
## **Common questions**
- **Is dodge durango floor mats profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 39 tracked products. 7 of 19 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dodge durango floor mats niche?**
- 27 brands and 74 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in dodge durango floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.5%.
- **When does demand for dodge durango floor mats peak?**
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dodge durango floor mats niche?**
- Listings span $29.16–$189.32; the average listing price is $103.09 (sweet spot $15–$100). The average incumbent carries 3,635 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)