---
title: "Dodge Charger Floor Mats — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/dodge-charger-floor-mats"
last_updated: "2026-08-11T01:40:21.903Z"
locale: en
meta:
description: "Niche score 41/100 · $91K/yr market · 107K searches/yr · $71.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $91K/yr market · 107K searches/yr · $71.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dodge Charger Floor Mats — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **dodge charger floor mats**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 23Growth 17Conversion 15Competition 54Returns 34Price range 47Avg price 86Brand share 71Review moat 24Quality gap 70
**Avg price**
**Great****$71.06**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$19.51–$191.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****6,137.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 107K searches
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dodge charger floor mats is a $91K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dodge charger floor mats market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$107K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#694**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**32%**
- Plasticolor32% - AutoBull12% - CAR PASS7% - TNIYPUR6% - NOCLTY6% - Carbook6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
3K2KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/automotive/dodge-charger-floor-mats/trend)
## **Top dodge charger floor mats search terms**
- **dodge charger floor mats**59K/yr-14.3%0.8% conv. - **chrysler 300 floor mats**24K/yr-19.7%0.9% conv. - **dodge floor mats**13K/yr-14.2%1.2% conv. - **dodge charger mats**5K/yr-12.6%1.4% conv. - **2023 dodge charger floor mats**5K/yr-34.6%2.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/dodge-charger-floor-mats/search-terms)
## **Top dodge charger floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dodge Weatherpro 4 Piece Floor Mats Set Floor Mats by Plasticolor (001666R01) Black One Size**Plasticolor**$44.72**4.5★381 rev](https://www.amazon.com/dp/B07N2BB93S) [2**AUTOBULL Floor Mats Compatible with 2011-2023 Dodge Charger RWD & Chrysler 300 Rear-Wheel Drive ONLY All Weather TPE Floor Liners Custom Fit Car mats 1st & 2nd Row Black**AutoBull**$83.18**4.6★1,319 rev](https://www.amazon.com/dp/B0CWTZC6N3) [3**Plasticolor Elite Dodge Automotive Floor Mat Set (001468R01) Black**Plasticolor**$41.15**4.7★1,300 rev](https://www.amazon.com/dp/B00FT9UPMU) [4**Custom-Fit All-Weather Rubber Car Floor Mats Anti-Slip Heavy Duty fit for Chrysler 300 Car Mats**TNIYPUR**$67.02**3.4★26 rev](https://www.amazon.com/dp/B0GDF11K2K) [5**4Pcs Fabric Car Floor Mats Odorless Front&Rear Not PVC and not Rubber fit for 2005-Present Chrysler 300 Floor Mat**NOCLTY**$34.87**2.0★51 rev](https://www.amazon.com/dp/B0F9WH9YH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Auxko All Weather Floor Mats for 2011-2023 Dodge Charger RWD & Chrysler 300 RWD TPE Rubber Liners Accessory for 2011-2023 Dodge Charger RWD & Chrysler 300 RWD Odorless Anti-Slip Mats Black**AUXKO**$74.67**5 rev5mo ago](https://www.amazon.com/dp/B0GC4GRN4Z) [**Custom-Fit All-Weather Rubber Car Floor Mats Anti-Slip Heavy Duty fit for Chrysler 300 Car Mats**TNIYPUR**$67.02**26 rev6mo ago](https://www.amazon.com/dp/B0GDF11K2K) [**4Pcs Car Floor Mats for Dodge Charger Durango Challenger Journey Non-Slip All Weather Floor Mat Waterproof Skin-Friendly Front & Rear Protector Liners Pad for All Dodge Models Accessories(Red Trim)**YOSRTER**$66.34**19 rev9mo ago](https://www.amazon.com/dp/B0FT745GQQ) [**Floor Mats & Cargo Liner for Dodge Charger 2011-2023: Charger RWD/for Chrysler 300 RWD Custom Fit All Weather TPE Rubber Car Floor Mats 4PCS Set Black Waterproof Carpet Protection Accessories**ChiefCarOfficer**$108.19**13 rev9mo ago](https://www.amazon.com/dp/B0FSZL11R7) [**Car Floor Mats Full Set for Dodge 2000-2025 with Logo or Picture - Challenger Charger Durango Journey Grand Caravan Dart Avenger Caliber - Full Coverage with Storage Bag -All Weather**Carbook**$67.07**47 rev10mo ago](https://www.amazon.com/dp/B0FQ9SPMBJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom-Fit All-Weather Rubber Car Floor Mats Anti-Slip Heavy Duty fit for Chrysler 300 Car Mats**TNIYPUR**$67.02**3.4★**▲ 173%**](https://www.amazon.com/dp/B0GDF11K2K) [**Auxko All Weather Floor Mats for 2011-2023 Dodge Charger RWD & Chrysler 300 RWD TPE Rubber Liners Accessory for 2011-2023 Dodge Charger RWD & Chrysler 300 RWD Odorless Anti-Slip Mats Black**AUXKO**$74.67**5.0★**▲ 110%**](https://www.amazon.com/dp/B0GC4GRN4Z) [**4Pcs Car Floor Mats for Dodge Charger Durango Challenger Journey Non-Slip All Weather Floor Mat Waterproof Skin-Friendly Front & Rear Protector Liners Pad for All Dodge Models Accessories(Red Trim)**YOSRTER**$66.34**3.7★**▲ 88%**](https://www.amazon.com/dp/B0FT745GQQ) [**TPE Automotive Floor Mats & Cargo Liner for 2011-2023 Dodge Charger & Chrysler 300 (RWD) Rear-Wheel Drive ONLY All Weather Cover Protection Waterproof Black Floor Liner Front & Rear Row Full Set**CMVT Auto**$81.48**4.8★**▲ 77%**](https://www.amazon.com/dp/B0DKHCTT2Y) [**Floor Mats & Cargo Liner for Dodge Charger 2011-2023: Charger RWD/for Chrysler 300 RWD Custom Fit All Weather TPE Rubber Car Floor Mats 4PCS Set Black Waterproof Carpet Protection Accessories**ChiefCarOfficer**$108.19**5.0★**▲ 76%**](https://www.amazon.com/dp/B0FSZL11R7)
**~~View all trending →~~**
## **What buyers say about dodge charger floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Fit like a glove”*
**Quality-Overall**18%
*“The quality feels solid”*
**Value For Money**11%
*“Can't beat the price”*
**Ease Of Cleaning**5%
*“clean off easily”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**4%
*“Very durable”*
**Material Quality**3%
*“Excellent material”*
**Thickness**2%
*“These floormats are thick & great quality”*
**Color**2%
*“The colors are also nice”*
**Assembly/Installation**2%
*“Neat when installed, easy to clean just wipe and go”*
### **What buyers complain about **
**Size-Overall**31%
*“Do not fit”*
**Quality-Overall**11%
*“Bad quality”*
**Smell**11%
*“Bad chemical smell”*
**Compatibility-Overall**6%
*“Do not fit”*
**Grip**3%
*“not staying in place”*
**Material Quality**3%
*“material is low quality”*
**Thickness**2%
*“The material itself is pretty thick”*
**Advertised Vs Actual Product**2%
*“Misleading product description”*
**Value For Money**2%
*“Don't let the price fool ya”*
**Flatness**2%
*“They will not even lay flat”*
### **Top return reasons **
**Size-Overall**67%
**Compatibility-Overall**9%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Color**2%
**Value For Money**2%
**Thin**1%
**Smell**1%
**Width**1%
## **Common questions**
- **Is dodge charger floor mats profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 25 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dodge charger floor mats niche?**
- 18 brands and 47 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in dodge charger floor mats?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 4.3%.
- **When does demand for dodge charger floor mats peak?**
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dodge charger floor mats niche?**
- Listings span $19.51–$191.72; the average listing price is $71.06 (sweet spot $15–$100). The average incumbent carries 6,138 reviews — the moat a new listing must climb.
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