---
title: "Dodge Challenger Floor Mats — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/dodge-challenger-floor-mats"
last_updated: "2026-08-10T18:43:54.803Z"
locale: en
meta:
description: "Niche score 36/100 · $40K/yr market · 49K searches/yr · $85.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $40K/yr market · 49K searches/yr · $85.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dodge Challenger Floor Mats — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **dodge challenger floor mats**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 23Conversion 12Competition 59Returns 26Price range 57Avg price 80Brand share 69Review moat 25Quality gap 37
**Avg price**
**Great****$85.69**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$17.75–$163.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,556.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$40K**
$40K/yr · 49K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dodge challenger floor mats is a $40K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dodge challenger floor mats market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$64K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,268**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**64%**
Top 20: 96%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**33%**
- Lloyd Mats30% - Plasticolor22% - ANBINGO4% - JakeParts4% - HAFIDI3% - Binmotor3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
2K1KPrime Day '24Holiday '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/dodge-challenger-floor-mats/trend)
## **Top dodge challenger floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lloyd Mats Custom-Fit All-Weather Rubber Floor Mats for Dodge Challenger RWD 2011-2023 (2PC - Red Challenger Black)**Lloyd Mats**$140.48**4.8★214 rev](https://www.amazon.com/dp/B09MDM7VQ6) [2**Dodge Weatherpro 4 Piece Floor Mats Set Floor Mats by Plasticolor (001666R01) Black One Size**Plasticolor**$44.72**4.5★381 rev](https://www.amazon.com/dp/B07N2BB93S) [3**Plasticolor Elite Dodge Automotive Floor Mat Set (001468R01) Black**Plasticolor**$41.15**4.7★1,300 rev](https://www.amazon.com/dp/B00FT9UPMU) [4**Lloyd Mats Floor Mats for Dodge Challenger 2011-2023**Lloyd Mats**$143.84**4.8★53 rev](https://www.amazon.com/dp/B09NXHJ74T) [5**ANBINGO Floor Mats & Cargo Liner Custom for Dodge Challenger RWD 2015-2023 All Weather Protection TPE Heavy Duty Non-Slip Automotive Challenger RWD Mats Fits Full Set Accessories Black**ANBINGO**$113.04**4.7★2,658 rev](https://www.amazon.com/dp/B0FC9XCM6B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Floor Mats for Dodge Challenger RWD 2015-2023 (Not for 3.6L V6 Engine Models or AWD) Heavy Duty TPE All Weather Protection Waterproof Non-Slip Black (Two-Row Floor Mats & Cargo Liner)**Vehiwell**$87.23**99 rev7mo ago](https://www.amazon.com/dp/B0G4QZDPFF) [**4Pcs Car Floor Mats for Dodge Charger Durango Challenger Journey Non-Slip All Weather Floor Mat Waterproof Skin-Friendly Front & Rear Protector Liners Pad for All Dodge Models Accessories(Red Trim)**YOSRTER**$66.34**19 rev9mo ago](https://www.amazon.com/dp/B0FT745GQQ) [**Car Floor Mats Full Set for Dodge 2000-2025 with Logo or Picture - Challenger Charger Durango Journey Grand Caravan Dart Avenger Caliber - Full Coverage with Storage Bag -All Weather**Carbook**$67.07**47 rev10mo ago](https://www.amazon.com/dp/B0FQ9SPMBJ) [**ANBINGO Floor Mats & Cargo Liner Custom for Dodge Challenger RWD 2015-2023 All Weather Protection TPE Heavy Duty Non-Slip Automotive Challenger RWD Mats Fits Full Set Accessories Black**ANBINGO**$113.04**2,658 rev1y ago](https://www.amazon.com/dp/B0FC9XCM6B) [**Falafa Floor Mats for 2016-2023 Dodge Challenger RWD All Weather Protection TPE Rubber Anti-Slip Floor Liners 1st & 2nd Row for Dodge Challenger Car Mats Accessories**Falafa**$81.21**214 rev1y ago](https://www.amazon.com/dp/B0FBQXCJ3D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANBINGO Floor Mats & Cargo Liner Custom for Dodge Challenger RWD 2015-2023 All Weather Protection TPE Heavy Duty Non-Slip Automotive Challenger RWD Mats Fits Full Set Accessories Black**ANBINGO**$113.04**4.7★**▲ 160%**](https://www.amazon.com/dp/B0FC9XCM6B) [**Floor Mats for Dodge Challenger RWD 2015-2023 (Not for 3.6L V6 Engine Models or AWD) Heavy Duty TPE All Weather Protection Waterproof Non-Slip Black (Two-Row Floor Mats & Cargo Liner)**Vehiwell**$87.23**4.6★**▲ 149%**](https://www.amazon.com/dp/B0G4QZDPFF) [**Lloyd Mats Custom-Fit All-Weather Rubber Floor Mats for Dodge Challenger RWD 2011-2023 (2PC - Silver Challenger Black)**Lloyd Mats**$136.84**4.8★**▲ 74%**](https://www.amazon.com/dp/B09MDKSC5K) [**4Pcs Car Floor Mats for Dodge Charger Durango Challenger Journey Non-Slip All Weather Floor Mat Waterproof Skin-Friendly Front & Rear Protector Liners Pad for All Dodge Models Accessories(Red Trim)**YOSRTER**$66.34**3.7★**▲ 66%**](https://www.amazon.com/dp/B0FT745GQQ) [**Lloyd Mats Floor Mats for Dodge Challenger 2011-2023**Lloyd Mats**$143.84**4.8★**▲ 54%**](https://www.amazon.com/dp/B09NXHJ74T)
**~~View all trending →~~**
## **What buyers say about dodge challenger floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“They easily trim-to-fit for a more precise fit”*
**Quality-Overall**20%
*“Awesome quality”*
**Value For Money**8%
*“Excellent value”*
**Ease Of Cleaning**5%
*“Keeps car floor clean”*
**Durability**4%
*“They are very durable”*
**Thickness**3%
*“These floormats are thick & great quality”*
**Color**3%
*“The colors are also nice”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Assembly/Installation**2%
*“Neat when installed, easy to clean just wipe and go”*
**Strength**2%
*“They are sturdy easy to clean”*
### **What buyers complain about **
**Size-Overall**27%
*“It is slightly too short”*
**Smell**18%
*“Bad chemical smell”*
**Compatibility-Overall**8%
*“Do not fit”*
**Quality-Overall**7%
*“They are very cheaply made”*
**Thickness**3%
*“The material itself is pretty thick”*
**Grip**2%
*“Doesnt fit well in all the areas it claims to for instance the door grips on the interior”*
**Advertised Vs Actual Product**2%
*“Misleading product description”*
**Flatness**2%
*“Will not lay flat next to gas pedal even if you trim it”*
**Material Quality**2%
*“Cheap material, poorly made”*
**Value For Money**1%
*“Very expensive for 2 mats though”*
### **Top return reasons **
**Size-Overall**69%
**Compatibility-Overall**10%
**Advertised Vs Actual Product**4%
**Color**2%
**Smell**2%
**Quality-Overall**2%
**Value For Money**2%
**Material Quality**1%
**Width**1%
**Functionality-Overall**1%
## **Common questions**
- **Is dodge challenger floor mats profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the dodge challenger floor mats niche?**
- 24 brands and 62 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in dodge challenger floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.9%.
- **When does demand for dodge challenger floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dodge challenger floor mats niche?**
- Listings span $17.75–$163.15; the average listing price is $85.69 (sweet spot $15–$100). The average incumbent carries 4,557 reviews — the moat a new listing must climb.
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