---
title: "Decals — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/decals"
last_updated: "2026-08-11T01:19:14.245Z"
locale: en
meta:
description: "Niche score 52/100 · $57K/yr market · 787K searches/yr · $10.80 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $57K/yr market · 787K searches/yr · $10.80 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decals — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **decals**
**Worth a look**
Shows no brand lock-in (top 5 brands take 21% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Market size 14Growth 25Conversion 8Competition 95Returns 96Price range 66Avg price 40Brand share 97Review moat 53Quality gap 40
**Brand share**
**Incredible****21%**
top-5 brand share — no brand owns this niche
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Price range**
**Good****$2.27–$39.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,370.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.80**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$57K**
$57K/yr · 787K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, decals is a $57K/yr Amazon United States market (787K searches/yr). The top 5 brands hold 21% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decals market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$65K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#333**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**99 **▼falling
**Sellers**
**133**
**Top-5 brand share**
**21%**
Top 20: 52%
**Top-5 click share**
**18%**
Top 20: 45%
**Open market**
**76%**
- Puraesla5% - LakoArt5% - Rapid Vinyl5% - AnewDecals3% - Lydosoco3% - CustomDecal US3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.
18K13K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/automotive/decals/trend)
## **Top decals search terms**
- **decals**290K/yr+10.1%0.3% conv. - **decal**118K/yr+7.0%0.3% conv. - **vinyl decals**65K/yr+34.7%0.3% conv. - **laptop decals**93K/yr-26.0%0.4% conv. - **ipad stickers**54K/yr-33.7%0.8% conv. - **vinyl decal**29K/yr+14.5%0.4% conv. - **stickers for ipad**26K/yr-20.4%1.1% conv. - **phone stickers for back of phone**21K/yr-23.5%0.3% conv. - **waterproof decals**11K/yr+35.9%0.2% conv. - **small decals**9K/yr+1.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/decals/search-terms)
## **Top decals products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**200 PCS Funny Holographic Stickers for Adults Waterproof Vinyl Sarcastic Meme Decals for Laptop Water Bottle Phone Kindle Journal Scrapbook Bumper Skateboard Luggage No Repeats**LakoArt**$11.99**4.7★1,371 rev](https://www.amazon.com/dp/B0F8B58PBN) [2**Rapid Vinyl - Custom Vinyl Lettering & Numbers Your Size and Color. Gloss & Matte Options for Auto Business Window Boat Car Door Sign Truck Windshield & Vehicle**Rapid Vinyl**$17.70**4.6★376 rev](https://www.amazon.com/dp/B0DL3T4DR9) [3**Personalized Design Your Own Name - Custom Vinyl Sticker Car Window - Boat - Lettering JDM Automotive Windshield Graphic Name Letter Auto Vehicle Door Banner - Custom Vinyl Decal**AnewDecals**$14.15**4.4★6,266 rev](https://www.amazon.com/dp/B0929CTV96) [4**Aesthetic Downtown Girls Stickers Pack Trendy Y2K Stickers(50)**Lydosoco**$5.22**4.6★1,023 rev](https://www.amazon.com/dp/B0DF2LMR51) [5**Personalized Custom Vinyl Lettering (Any Color Any Size) for Business Cars Trucks Boats Marine MC DOT Doors Windows Glass Signs Windshields Letters Numbers Clipart Image Social Media Decal Bumper Stickers**CustomDecal US**$16.50**4.7★1,084 rev](https://www.amazon.com/dp/B0CTQ5WDPG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**StickerSity 100PCS Random Vinyl Stickers Bulk Pack Waterproof Stickers for Kids Teens & Adults Cute Funny Stickers for Water Bottles Laptops Helmets Phone Cases Scrapbooking Art & More**StickerSity**$10.18**50 rev5mo ago](https://www.amazon.com/dp/B0GGY4D8NB) [**225PCS Funny Hot Mess Xpress Sticker Pack by Puraesla - Holographic Stickers for Adults Waterproof Vinyl Sarcastic Relatable Meme Decals for Laptop Water Bottle Phone Kindle Journal**Puraesla**$11.86**431 rev11mo ago](https://www.amazon.com/dp/B0FHK8SSSQ) [**200PCS Cool Character Stickers for Water Bottles Skateboard Luggage Laptop Bumper Waterproof Vinyl Stickers Bulk for Boys Teens Adults**DeaDamHaDa**$10.05**443 rev11mo ago](https://www.amazon.com/dp/B0FFMF6GY5) [**200 PCS Funny Holographic Stickers for Adults Waterproof Vinyl Sarcastic Meme Decals for Laptop Water Bottle Phone Kindle Journal Scrapbook Bumper Skateboard Luggage No Repeats**LakoArt**$11.99**1,371 rev1y ago](https://www.amazon.com/dp/B0F8B58PBN) [**50Pcs Transparent Black and White Waterproof Plant Stickers for Scrapbooking Water Bottles Laptop Journaling Cute Vintage Floral Sticker for Kids Planners Cards Gifts (Ink Color)**zhaoweipro**$3.29**110 rev1y ago](https://www.amazon.com/dp/B0F6K75Z9V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**StickerSity 100PCS Random Vinyl Stickers Bulk Pack Waterproof Stickers for Kids Teens & Adults Cute Funny Stickers for Water Bottles Laptops Helmets Phone Cases Scrapbooking Art & More**StickerSity**$10.18**4.6★**▲ 220%**](https://www.amazon.com/dp/B0GGY4D8NB) [**50Pcs Transparent Black and White Waterproof Plant Stickers for Scrapbooking Water Bottles Laptop Journaling Cute Vintage Floral Sticker for Kids Planners Cards Gifts (Ink Color)**zhaoweipro**$3.29**4.2★**▲ 101%**](https://www.amazon.com/dp/B0F6K75Z9V) [**Rapid Vinyl - Custom Vinyl Lettering & Numbers Your Size and Color. Gloss & Matte Options for Auto Business Window Boat Car Door Sign Truck Windshield & Vehicle**Rapid Vinyl**$17.70**4.6★**▲ 88%**](https://www.amazon.com/dp/B0DL3T4DR9) [**Blancas 3 Its Fine Im Fine Everything is Fine Sticker Vinyl Stickers Laptop Decal Water Bottle Sticker Car Decal Skateboard Stickers Funny Stickers Small Gift**Blancas**$2.27**4.7★**▲ 65%**](https://www.amazon.com/dp/B0BDZCYKNK) [**Fuck Off QR Code Sticker - Funny Prank Joke Gag Gift Idea for Best Friend - 3.5 x 3.5 inch - Vinyl Sticker Decal - Funny Sarcastic Decal Meme for Water Bottles or Laptop - Made in USA (2 Pack)**Gelid**$5.14**4.6★**▲ 60%**](https://www.amazon.com/dp/B0DYDB37D1)
**~~View all trending →~~**
## **What buyers say about decals**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“AMAZING QUALITY”*
**Adhesion/Stickiness**11%
*“Adhesive was good”*
**Advertised Vs Actual Product**10%
*“Does the job”*
**Value For Money**6%
*“fair price”*
**Color**6%
*“Color is accurate”*
**Ease Of Use**6%
*“Easy peasy”*
**Size-Overall**5%
*“the size is perfect for what I wanted”*
**Durability**3%
*“Durable as expected”*
**Design-Overall**3%
*“Cool design”*
**Fun/Entertainment Experience**2%
*“Fun gift”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Bad adhesive”*
**Size-Overall**14%
*“Too big”*
**Quality-Overall**13%
*“quality is not consistent”*
**Advertised Vs Actual Product**6%
*“Not as described”*
**Ease Of Use**6%
*“hard to put on”*
**Value For Money**6%
*“What a waste of money”*
**Durability**4%
*“can rip”*
**Color**3%
*“bad color”*
**Functionality-Overall**3%
*“Doesn't work”*
**Print Quality**2%
*“Print was fuzzy”*
### **Top return reasons **
**Size-Overall**34%
**Adhesion/Stickiness**19%
**Advertised Vs Actual Product**14%
**Value For Money**5%
**Color**4%
**Quality-Overall**3%
**Material Quality**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Design-Overall**1%
## **Common questions**
- **Is decals profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 126 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the decals niche?**
- 99 brands and 133 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 21% of demand.
- **What do buyers complain about in decals?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.8%.
- **When does demand for decals peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the decals niche?**
- Listings span $2.27–$39.64; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.
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