---
title: "cup holder — $1.3M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/cup-holder"
last_updated: "2026-07-20T18:46:13.024Z"
locale: en
meta:
description: "cup holder clears our launch bar: a $1.3M/yr market growing +21.2% this quarter with returns at 4.0%. Data updated Jul 2026."
"og:description": "cup holder clears our launch bar: a $1.3M/yr market growing +21.2% this quarter with returns at 4.0%. Data updated Jul 2026."
"og:title": "cup holder — $1.3M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **cup holder**
**Launch it**
A $1.3M/yr market growing +21.2% this quarter with returns at 4.0% — clears our launch bar.
Market size 83Growth 51Conversion 29Competition 96Returns 41Price range 74Avg price 79Brand share 97Review moat 37Quality gap 62
**Brand share**
**Incredible****21%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Market size**
**Great****$1.3M**
$1.3M/yr · 3.4M searches
**Avg price**
**Great****$16.54**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.45–$44.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+21.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.0%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****2,761.61**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cup holder is a $1.3M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 21% of demand. Verdict: Launch it — 67/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 500–750/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Launch success**
- **52%**
- 12 of 23 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **163 days**
## **Competition**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**98 **▲rising
**Sellers**
**203**
**Top-5 brand share**
**21%**
Top 20: 58%
**Top-5 click share**
**17%**
Top 20: 47%
**Open market**
**76%**
- Yuanhe5% - Spurtar4% - Custom Accessories4% - TYKOR4% - Accmor4% - SINGARO3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.2% search growth over the last 90 days.
80K60KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/cup-holder/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$26K4%$51K6%$77K8%$103K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 125 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spurtar 2pcs Boat Cup Holder Suitable for Most Size Mugs Water Bottle Drink 2.36-3.94Inch/60-100MM Adjustable Folding Wall Car Desk Cup Holder for Trucks RVs Vans Boats Campers Caravans**Spurtar**$8.34**4.4★1,167 rev](https://www.amazon.com/dp/B0CWWZ24XD) [2**Custom Accessories Large Plastic Cup & Beverage Holder Black 44oz (3.5L) Pack of 2**Custom Accessories**$9.74**3.7★11,261 rev](https://www.amazon.com/dp/B009IKAARQ) [3**SINGARO Car Cup Holder Coaster Silicone Cup Holder Insert Universal Non-Slip Cup Holders Car Accessories Interior for Women and Man Interior Sets 4 Pack Black**SINGARO**$6.64**4.6★11,814 rev](https://www.amazon.com/dp/B0CWQ8QMKT) [4**Amazon Basics Car Cup Holder Expander with Adjustable Base Securely Holds Large Bottles 3.4 to 3.8 in Diameter Compatible with Yeti Hydro Flask Easy Installation Black**Amazon Basics**$10.60**4.2★4,154 rev](https://www.amazon.com/dp/B08L9GWSPB) [5**Universal Large Cup Holder Wall Mount Heavy Duty Plastic Drink Holder for Boat Car Truck RV Bus Tractor Wall Wood Vertical or Horizontal Mount Fit Most Cups Bottles Cans Tumblers Black Pack of 1**JAZBREY**$10.00**4.7★432 rev](https://www.amazon.com/dp/B0DCZ1BVNY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HoldFastPro Boat Cup Holder Adjustable Universal Boat Cup Caddy for Rails & Grab Bars Marine Drink Holder for Center Console & T-Top Mounting White**Hold Fast Pro**$44.65**29 rev3mo ago](https://www.amazon.com/dp/B0GVNMH5ST) [**Narticptth Boat Rail Cup Holder for Boat Rails Bimini Pole Grab Bar - Fits 30 to 40oz Tumblers Boat Accessories Gift for PWC Jet Ski Sea-Doo2PCS**Narticptth**$23.91**6 rev4mo ago](https://www.amazon.com/dp/B0GDH79VQQ) [**Slim Can Cup Holder Insert Adapter for Car | Fits 8.4oz & 12oz Skinny Cans | Reversible Wiggle-Free Design | Heat-Resistant | Compatible with Skinny Energy Drinks**Delta Loom**$8.25**67 rev5mo ago](https://www.amazon.com/dp/B0GKC88F9Y) [**QualyQualy 2-in-1 Boat Rail Cup Holder with Phone Holder 2 Pack No-Drill Clamp-On Marine Cup Holders 360 Adjustable for Pontoon Boat Bimini Top Grab Bar PWC Jet Ski Boat Gifts for Men**QualyQualy**$20.57**22 rev5mo ago](https://www.amazon.com/dp/B0GJ92FH4Y) [**Cup Holder Expander (Adjustable Holder & Base Auto-Fit Hold One Button Open) Car Cup Holder Expander for Yeti Hydro Flask Nalgene Owala Bottles in 2.6- 4.8 (Black 1 Pack)**Zeyitian**$15.32**1,552 rev7mo ago](https://www.amazon.com/dp/B0G49549KW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QualyQualy 2-in-1 Boat Rail Cup Holder with Phone Holder 2 Pack No-Drill Clamp-On Marine Cup Holders 360 Adjustable for Pontoon Boat Bimini Top Grab Bar PWC Jet Ski Boat Gifts for Men**QualyQualy**$20.57**4.5★**▲ 231%**](https://www.amazon.com/dp/B0GJ92FH4Y) [**HoldFastPro Boat Cup Holder Adjustable Universal Boat Cup Caddy for Rails & Grab Bars Marine Drink Holder for Center Console & T-Top Mounting White**Hold Fast Pro**$44.65**4.6★**▲ 225%**](https://www.amazon.com/dp/B0GVNMH5ST) [**2 Cup Disposable Drink Carrier for Delivery with Handle 15 Count Black Paperboard Cup Holder Cup Carriers for Hot or Cold Drinks Coffee Carrier Food Delivery Take Out Cup Carriers (Black 15 PCs)**Xlong**$7.18**4.5★**▲ 225%**](https://www.amazon.com/dp/B0D2XJP3PK) [**Narticptth Boat Rail Cup Holder for Boat Rails Bimini Pole Grab Bar - Fits 30 to 40oz Tumblers Boat Accessories Gift for PWC Jet Ski Sea-Doo2PCS**Narticptth**$23.91**5.0★**▲ 222%**](https://www.amazon.com/dp/B0GDH79VQQ) [**Sbulhia Car Window Multifunctional Storage Organizer Vehicle Door Side Hanging Storage Rack with Cup Holder Auto Window Mount Organizer for Cell Phone Earphone Key Water Cup**Sbulhia**$14.62**4.3★**▲ 219%**](https://www.amazon.com/dp/B0FSL1YC9M)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fits secure”*
**Quality-Overall**14%
*“Decent quality”*
**Strength**8%
*“Pretty sturdy”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**6%
*“Very handy”*
**Value For Money**4%
*“Good value for money”*
**Assembly/Installation**4%
*“Easy install”*
**Efficiency**3%
*“It works great”*
**Adjustability/Rotatability/Reclining**3%
*“It is adjustable”*
**Storage Capacity**3%
*“storage is great”*
### **What buyers complain about **
**Size-Overall**25%
*“Too big”*
**Durability**10%
*“didnt last”*
**Strength**6%
*“Too flimsy”*
**Quality-Overall**6%
*“Very bed quality not buying this product”*
**Compatibility-Overall**5%
*“Incompatible”*
**Grip**3%
*“its not grippy enough”*
**Functionality-Overall**3%
*“DOESNT WORK”*
**Value For Money**2%
*“Worst money spent”*
**Adhesion/Stickiness**2%
*“Poor adhesion”*
**Material Quality**2%
*“Incredibly cheap material”*
### **Top return reasons **
**Size-Overall**64%
**Compatibility-Overall**9%
**Functionality-Overall**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Strength**2%
**Mechanism Issues**1%
**Quality-Overall**1%
**Value For Money**1%
**Grip**1%
## **Common questions**
- **Is cup holder profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 125 tracked products. 12 of 23 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Launch it (67/100).
- **How competitive is the cup holder niche?**
- 98 brands and 203 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 21% of demand.
- **What do buyers complain about in cup holder?**
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 4.0%.
- **When does demand for cup holder peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cup holder niche?**
- Listings span $4.45–$44.65; the average listing price is $16.54 (sweet spot $15–$100). The average incumbent carries 2,762 reviews — the moat a new listing must climb.
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