---
title: "Cummins — $308K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/cummins"
last_updated: "2026-08-10T16:31:51.085Z"
locale: en
meta:
description: "Niche score 47/100 · $308K/yr market · 136K searches/yr · $61.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $308K/yr market · 136K searches/yr · $61.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cummins — $308K/yr Amazon US Niche (2026) - Flapen"
---
# **cummins**
**Skip it**
Soft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 16Conversion 46Competition 50Returns 90Price range 18Avg price 89Brand share 39Review moat 82Quality gap 19
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$61.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****352.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$308K**
$308K/yr · 136K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$6.03–$481.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cummins is a $308K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cummins market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$305K–$366K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#25,415**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**13%**
- Cummins30% - Felisbieti27% - XJDAMZ9% - Doc's Diesel8% - JH DESIGN GROUP8% - minlen5% - Open — no brand owns it (6 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -17.6% search growth over the last 90 days.
5K4KDec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/automotive/cummins/trend)
## **Top cummins search terms**
- **cummins**83K/yr-13.4%0.2% conv. - **cummins accessories**26K/yr-20.2%0.1% conv. - **cummins oil filter plug tool**12K/yr-16.8%13.4% conv. - **6.7 cummins oil filter plug**6K/yr-7.8%15.4% conv. - **oil filter plug**5K/yr-33.8%8.9% conv. - **ram oil filter plug tool**2K/yr-74.0%7.8% conv. - **oil filter plug for 6.7 cummins diesel**2K/yr-83.8%18.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/cummins/search-terms)
## **Top cummins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$62K30%$92K40%$123K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aluminum Alloy Oil Filter Plug tool for Dodge Ram 2500 3500 4500 5500 Cummins Turbo Diesel 5.7L 5.9L 6.4L 6.7L MO285 05083285AA Oil Filter Cap Off Tool-car accessories-oil Filter Removal tool**Felisbieti**$7.66**4.8★619 rev](https://www.amazon.com/dp/B0F4MQX87P) [2**Cummins Winter Beanie Knit Hats for Men and Women Adult Black**Cummins**$12.30**4.9★243 rev](https://www.amazon.com/dp/B0BGT1ZT2C) [3**Docs Diesel Aluminum Oil Filter Plug Tool for 5.9L 6.7L Cummins Dodge Ram 2500 3500 4500 5500 Mess-Free Filter Removal | 1989-2026**Doc's Diesel**$14.85**4.8★41 rev](https://www.amazon.com/dp/B0F3529R2D) [4**Cummins Adult Black/Adjustable**Cummins**$13.20**4.8★361 rev](https://www.amazon.com/dp/B0BGT8FN59) [5**Oil Filter Plug Tool Aluminum Alloy Oil Filter Cap Off Tool for Dodge Ram 2500 3500 4500 5500 Cummins 05083285aa Mo285 Turbo Diesel 5.7l 6.4l 6.7l (Red)**minlen**$7.57**4.8★322 rev](https://www.amazon.com/dp/B0C3QM6HN7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cummins CMN35362 Pro Series Ignition Rechargeable Flashlight 500 Lumen LED Multiple Light Modes Pocket Pen Clip Flashlight**Cummins**$28.47**11 rev11mo ago](https://www.amazon.com/dp/B0FMHNPBV2) [**Ankiwi Oil Filter Tool for Cummins 6.7L with MO285 05083285AA**Ankiwi**$6.03**53 rev1y ago](https://www.amazon.com/dp/B0F4JRGGTL) [**JH DESIGN GROUP Mens Cummins T-Shirt Diesel Logo Crew Neck Shirt in 2 Colors (US Alpha 3X-Large Regular Regular Black Cummins)**JH DESIGN GROUP**$23.67**7 rev1y ago](https://www.amazon.com/dp/B0F8JHJK2Q) [**Docs Diesel Aluminum Oil Filter Plug Tool for 5.9L 6.7L Cummins Dodge Ram 2500 3500 4500 5500 Mess-Free Filter Removal | 1989-2026**Doc's Diesel**$14.85**41 rev1y ago](https://www.amazon.com/dp/B0F3529R2D) [**JH DESIGN GROUP Mens Cummins Diesel Hoodie Full Zip Up Black Hooded Sweatshirt (US Alpha Small Regular Regular Black)**JH DESIGN GROUP**$59.57**15 rev1y ago](https://www.amazon.com/dp/B0DF7ZF4CN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JH Design Mens Cummins Diesel Truck Logo T-Shirt a Crew Neck Black Shirt (2X Black)**JH DESIGN GROUP**$24.03**4.5★**▲ 300%**](https://www.amazon.com/dp/B0B1JQBQG8) [**JH DESIGN GROUP Mens Cummins Diesel Hoodie Full Zip Up Black Hooded Sweatshirt (US Alpha Small Regular Regular Black)**JH DESIGN GROUP**$59.57**4.6★**▲ 270%**](https://www.amazon.com/dp/B0DF7ZF4CN) [**JH DESIGN GROUP Mens Cummins T-Shirt Diesel Logo Crew Neck Shirt in 2 Colors (US Alpha 3X-Large Regular Regular Black Cummins)**JH DESIGN GROUP**$23.67**5.0★**▲ 255%**](https://www.amazon.com/dp/B0F8JHJK2Q) [**Cummins 3000 Watts Inverter Modified Sine Wave Truck Inverter 12 Volts to 110 Volts Four AC Outlets Two USB Ports (Plus Cable Kit)- CMN3000W - Inverters for Vehicles Van Life Camping**Cummins**$348.53**4.6★**▲ 114%**](https://www.amazon.com/dp/B0B7V79J7R) [**Cummins CMN35362 Pro Series Ignition Rechargeable Flashlight 500 Lumen LED Multiple Light Modes Pocket Pen Clip Flashlight**Cummins**$28.47**4.3★**▲ 103%**](https://www.amazon.com/dp/B0FMHNPBV2)
**~~View all trending →~~**
## **What buyers say about cummins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Ease Of Cleaning**9%
*“No more mess”*
**Value For Money**8%
*“Works well, with a good price”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Use**7%
*“Makes job easier”*
**Filtration**7%
*“Works great to get filter off”*
**Efficiency**6%
*“Works great does the job”*
**Leak-Proof**6%
*“Did not spill a drop”*
**Lubrication**5%
*“Reduces messy oil changes”*
**Size-Overall**4%
*“Fits right”*
### **What buyers complain about **
**Filtration**11%
*“If youre familiar with ram 6.7 Cummins the filter is a messy pain to remove”*
**Charging**11%
*“It updated and now it doesnt turn or even charge”*
**Audio Quality**11%
*“Very uncomfortable and bad sound”*
**Connectivity-Overall**11%
*“Disconnects constantly and have to plug in to reset and reconnect”*
**Functionality-Overall**9%
*“wont come on”*
**Durability**6%
*“seems like it happened after the first week”*
**Noise Level**5%
*“loud”*
**Size-Overall**5%
*“Didnt fit as advertised”*
**Leak-Proof**5%
*“spills from happening when you try to remove the oil filter”*
**Quality-Overall**5%
*“Cheap product”*
### **Top return reasons **
**Size-Overall**31%
**Compatibility-Overall**10%
**Functionality-Overall**9%
**Connectivity-Overall**6%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Charging**4%
**Audio Quality**3%
**Value For Money**3%
**Noise Level**2%
## **Common questions**
- **Is cummins profitable to sell on Amazon United States?**
- The niche generates $308K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cummins niche?**
- 12 brands and 43 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in cummins?**
- Top complaints mined from reviews: Filtration, Charging, Audio Quality. The return rate is 1.3%.
- **What does it cost to enter the cummins niche?**
- Listings span $6.03–$481.94; the average listing price is $61.06 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.
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