---
title: "Cleaning Toothbrush — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/cleaning-toothbrush"
last_updated: "2026-08-11T00:33:26.655Z"
locale: en
meta:
description: "Niche score 34/100 · $76K/yr market · 67K searches/yr · $9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $76K/yr market · 67K searches/yr · $9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cleaning Toothbrush — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **cleaning toothbrush**
**Skip it**
Prices mostly outside the sweet spot ($3.97–$13.14) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 95Competition 19Returns 97Price range 0Avg price 25Brand share 15Review moat 23Quality gap 22
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.00**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,875.15**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$76K**
$76K/yr · 67K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.97–$13.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, cleaning toothbrush is a $76K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleaning toothbrush market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$72K–$90K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**101**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**3%**
- OXO76% - Abeillo7% - Amazon Basics4% - JIANYI4% - Betanull3% - Dfacio3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -8.9% search growth over the last 90 days.
90K70KHoliday '24Prime Day '25Spike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 38.9×
[**Open Trend **](https://flapen.com/research/us/automotive/cleaning-toothbrush/trend)
## **Top cleaning toothbrush search terms**
- **cleaning toothbrush**14K/yr-2.4%9.5% conv. - **oxo cleaning brush**10K/yr-21.6%8.9% conv. - **oxo deep clean brush set**7K/yr+13.6%19.3% conv. - **oxo good grips deep clean brush set**5K/yr+6.7%18.0% conv. - **oxo cleaning tools**4K/yr+6.1%4.5% conv. - **oxo cleaning**5K/yr+3.9%2.2% conv. - **toothbrush for cleaning**4K/yr-2.5%14.0% conv. - **cleaning toothbrush for household**4K/yr+5.1%6.3% conv. - **oxo brush set**5K/yr-31.4%8.5% conv. - **oxo cleaning supplies**8K/yr-61.3%1.7% conv. [**All search terms **](https://flapen.com/research/us/automotive/cleaning-toothbrush/search-terms)
## **Top cleaning toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$23K45%$34K60%$45K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Good Grips Deep Clean Brush Set**OXO**$8.44**4.7★34,001 rev](https://www.amazon.com/dp/B003M8GMS6) [2**OXO Blue Good Grips Deep Clean Brush Set**OXO**$10.16**4.7★13,455 rev](https://www.amazon.com/dp/B073R3D1C9) [3**Abeillo Double-Ended Nylon Cleaning Brushes Set of 9 Black & White Plastic Handles Ideal for All Kinds of Small Objects**Abeillo**$9.21**4.7★137 rev](https://www.amazon.com/dp/B0BJZ6WNB8) [4**OXO Good Grips Kitchen Appliance Cleaning Set**OXO**$13.14**4.8★2,577 rev](https://www.amazon.com/dp/B015WO3ELA) [5**Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft Cheek and Tongue Cleaner Full Size 10 Count 1 Pack (Previously Solimo)**Amazon Basics**$5.01**4.6★7,086 rev](https://www.amazon.com/dp/B08QWYMMYL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**15pcs Crevice Cleaning Brush Hard Bristle Scrub Brushes Tools Multifunctional Grout Brush for Home Bathroom Ktichen Window and Corners**AONEZ**$5.79**743 rev1y ago](https://www.amazon.com/dp/B0FF4515N3) [**Dfacio 11Pcs Crevice Cleaning Brush Set Hard Bristle Cleaning Supplies for Kitchen Bathroom Corner Grout Sink**Dfacio**$9.00**4,268 rev2y ago](https://www.amazon.com/dp/B0D41JFYRR) [**Betanull Crevice Cleaning Brush Set Multi-Purpose Hard Bristle Brushes for Deep Cleaning Kitchen Bathroom Grout Sink Cup Teapot Bottle Blender Corners Tight Spaces & More**Betanull**$9.72**2,185 rev2y ago](https://www.amazon.com/dp/B0CKFGNR71) [**JIANYI Kitchen Scrub Brush Angle Cleaning Brush Right Angle Scrub Brushs for Sink Household Dish Pot Pan Edge Corners Upgraded Stiff Brushes for Small Space Crevice Cleaning with Stiff Bristle**JIANYI**$3.97**630 rev3y ago](https://www.amazon.com/dp/B0C98X61G5) [**Abeillo Double-Ended Nylon Cleaning Brushes Set of 9 Black & White Plastic Handles Ideal for All Kinds of Small Objects**Abeillo**$9.21**137 rev3y ago](https://www.amazon.com/dp/B0BJZ6WNB8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**15pcs Crevice Cleaning Brush Hard Bristle Scrub Brushes Tools Multifunctional Grout Brush for Home Bathroom Ktichen Window and Corners**AONEZ**$5.79**4.7★**▲ 256%**](https://www.amazon.com/dp/B0FF4515N3) [**OXO Good Grips Heavy Duty Scrub Brush**OXO**$11.33**4.7★**▲ 65%**](https://www.amazon.com/dp/B00004OCLS) [**OXO Good Grips Deep Clean Brush Set**OXO**$8.44**4.7★**▲ 46%**](https://www.amazon.com/dp/B003M8GMS6) [**OXO Good Grips Grout Brush**OXO**$8.20**4.6★**▲ 20%**](https://www.amazon.com/dp/B00004OCLR) [**Dfacio 11Pcs Crevice Cleaning Brush Set Hard Bristle Cleaning Supplies for Kitchen Bathroom Corner Grout Sink**Dfacio**$9.00**4.6★**▲ 17%**](https://www.amazon.com/dp/B0D41JFYRR)
**~~View all trending →~~**
## **What buyers say about cleaning toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great Deal”*
**Ease Of Cleaning**16%
*“Works great for cleaning”*
**Quality-Overall**13%
*“Good variety made pretty good”*
**Ease Of Use**6%
*“Comes in handy”*
**Advertised Vs Actual Product**5%
*“As described”*
**Brush Quality**5%
*“Good quality brushes”*
**Size-Overall**4%
*“Fits perfectly”*
**Durability**3%
*“they are durable”*
**Soft Feel**3%
*“Bristles are soft”*
**Efficiency**3%
*“EFFECTIVE”*
### **What buyers complain about **
**Hard Feel**13%
*“Not Soft”*
**Quality-Overall**11%
*“Cheap quality”*
**Battery Life**9%
*“Battery does not last long”*
**Size-Overall**8%
*“Too big”*
**Durability**7%
*“Dead after 2 weeks”*
**Ease Of Cleaning**6%
*“it doesn't feel clean”*
**Strength**5%
*“CHEAP AND FLIMSY”*
**Value For Money**3%
*“A bit pricey”*
**Leak-Proof**2%
*“Leaks constantly”*
**Functionality-Overall**2%
*“does not do the job”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**11%
**Value For Money**6%
**Quality-Overall**5%
**Functionality-Overall**5%
**Hard Feel**4%
**Defective Material/Parts**3%
**Soft Feel**3%
**Strength**3%
**Dispensing Mechanism**2%
## **Common questions**
- **Is cleaning toothbrush profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 13 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the cleaning toothbrush niche?**
- 7 brands and 101 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in cleaning toothbrush?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Battery Life. The return rate is 0.5%.
- **When does demand for cleaning toothbrush peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 38.9× the quietest.
- **What does it cost to enter the cleaning toothbrush niche?**
- Listings span $3.97–$13.14; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 6,875 reviews — the moat a new listing must climb.
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