---
title: "Chevy Equinox Floor Mats — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/chevy-equinox-floor-mats"
last_updated: "2026-08-10T19:21:25.109Z"
locale: en
meta:
description: "Niche score 41/100 · $126K/yr market · 78K searches/yr · $82.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $126K/yr market · 78K searches/yr · $82.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chevy Equinox Floor Mats — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **chevy equinox floor mats**
**Skip it**
Soft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 16Conversion 25Competition 61Returns 35Price range 52Avg price 81Brand share 82Review moat 24Quality gap 28
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$82.61**
avg listing price — sweet spot $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$19.51–$173.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$126K**
$126K/yr · 78K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,500.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, chevy equinox floor mats is a $126K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chevy equinox floor mats market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$165K–$207K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#536**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **90%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**53%**
Top 20: 99%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**40%**
- KARPAL18% - LUMWAY10% - CMVT Auto9% - Nordstrand8% - CAR PASS8% - Megiteller6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/chevy-equinox-floor-mats/trend)
## **Top chevy equinox floor mats search terms**
- **chevy equinox floor mats**15K/yr-16.9%1.4% conv. - **gmc terrain floor mats**15K/yr-22.4%0.7% conv. - **2019 chevy equinox floor mats**7K/yr-14.6%2.8% conv. - **2018 chevy equinox floor mats**6K/yr-18.1%3.1% conv. - **floor mats for chevy equinox**7K/yr-30.3%1.7% conv. - **2020 chevy equinox floor mats**5K/yr-14.8%4.0% conv. - **2024 chevy equinox floor mats**4K/yr+6.2%2.6% conv. - **2023 chevy equinox floor mats**4K/yr+0.4%3.7% conv. - **2024 gmc terrain floor mats**5K/yr-40.8%1.6% conv. - **equinox floor mats**5K/yr+18.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/automotive/chevy-equinox-floor-mats/search-terms)
## **Top chevy equinox floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$13K15%$19K20%$25K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KARPAL Floor Mats for 2018-2024 Chevy Chevrolet Equinox (Not for EV) / GMC Terrain All-Weather TPE Custom Fit Floor Liners Cargo Liner Car Accessories**KARPAL**$85.96**4.6★1,269 rev](https://www.amazon.com/dp/B0DMFKZNPP) [2**TPE Automotive Floor Mats & Cargo Liner Custom for 2018-2024 Chevy Equinox (Not for EV) & GMC Terrain All Weather Cover Protection Waterproof Black Floor Liner Front & Rear Row Full Set Car Mats 4p**CMVT Auto**$90.83**4.8★780 rev](https://www.amazon.com/dp/B0DKHLR3RW) [3**Floor Mats for Chevrolet Equinox - Custom Fit for 2018-2024 Model Years Chevy Equinox - Front & 2nd Row - Anti-Slip Backing - Heavy Duty Carpet Mat Liner**Nordstrand**$38.44**3.5★26 rev](https://www.amazon.com/dp/B0FFTD9627) [4**LUMWAY Floor Mats for 2018-2024 Chevy Equinox (Not for EV) & 2018-2024 GMC Terrain TPE All Weather Durable Floor Liners for Chevrolet Equinox Accessories**LUMWAY**$60.26**4.7★220 rev](https://www.amazon.com/dp/B0F3HRVGQR) [5**Megiteller Car Floor Mats Custom Fit for 2018-2024 Chevrolet Chevy Equinox (Not for EV)/2018-2024 GMC Terrain Odorless Washable Rubber All Weather Floor Liners Black**Megiteller**$48.73**4.6★428 rev](https://www.amazon.com/dp/B086V7QDKJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TTX LIGHTING Floor Mats Fit for Chevy Equinox 2018-2024 (Not for EV) Custom Fit Rubber All Weather Waterproof Car Interior Protection Liners for Chevrolet Equinox (Black)**TTX LIGHTING**$49.40**2 rev6mo ago](https://www.amazon.com/dp/B0GCYZ7VR9) [**JOULARISE Floor Mats & Cargo Mat & Backrest Mat for 2018-2024 Chevy Equinox/GMC Terrain All Weather TPE Car Floor Liners Trunk Mat Accessories for Chevrolet Equinox**JOULARISE**$104.68**796 rev6mo ago](https://www.amazon.com/dp/B0G78NZBWP) [**G-PLUS Floor Mats & Cargo Liner Compatible with Chevy Equinox 2018-2024**G-PLUS**$81.54**61 rev10mo ago](https://www.amazon.com/dp/B0FPQLQG2R) [**Floor Mats for Chevrolet Equinox - Custom Fit for 2018-2024 Model Years Chevy Equinox - Front & 2nd Row - Anti-Slip Backing - Heavy Duty Carpet Mat Liner**Nordstrand**$38.44**26 rev1y ago](https://www.amazon.com/dp/B0FFTD9627) [**KUST Floor Mats Cargo Mat for Chevy Equinox/GMC Terrain 2025-2026 (5-Seats Gasoline) All Weather Floor Liners Trunk Mat for Equinox Accessories Rear Cover TPE Rubber Raised Edge**KUST**$88.84**1,011 rev1y ago](https://www.amazon.com/dp/B0FB97WCXN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TTX LIGHTING Floor Mats Fit for Chevy Equinox 2018-2024 (Not for EV) Custom Fit Rubber All Weather Waterproof Car Interior Protection Liners for Chevrolet Equinox (Black)**TTX LIGHTING**$49.40**5.0★**▲ 241%**](https://www.amazon.com/dp/B0GCYZ7VR9) [**KUST Floor Mats Cargo Mat for Chevy Equinox/GMC Terrain 2025-2026 (5-Seats Gasoline) All Weather Floor Liners Trunk Mat for Equinox Accessories Rear Cover TPE Rubber Raised Edge**KUST**$88.84**4.6★**▲ 165%**](https://www.amazon.com/dp/B0FB97WCXN) [**JOULARISE Floor Mats & Cargo Mat & Backrest Mat for 2018-2024 Chevy Equinox/GMC Terrain All Weather TPE Car Floor Liners Trunk Mat Accessories for Chevrolet Equinox**JOULARISE**$104.68**4.6★**▲ 152%**](https://www.amazon.com/dp/B0G78NZBWP) [**LUMWAY Floor Mats for 2018-2024 Chevy Equinox (Not for EV) & 2018-2024 GMC Terrain TPE All Weather Durable Floor Liners for Chevrolet Equinox Accessories**LUMWAY**$60.26**4.7★**▲ 132%**](https://www.amazon.com/dp/B0F3HRVGQR) [**CAR PASS Heavy Rubber Car Floor Mats Deep Waterproof Car Mats All Weather Universal Trim-to Fit Automotive Floor Mats for Car SUV Truck Van Durable Floor Liners Solid Black**CAR PASS**$31.60**4.3★**▲ 65%**](https://www.amazon.com/dp/B0DRY4ZRYN)
**~~View all trending →~~**
## **What buyers say about chevy equinox floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**40%
*“Fits as expected”*
**Quality-Overall**17%
*“high-quality floor mats at a great prIce”*
**Value For Money**11%
*“Can't beat the price”*
**Ease Of Cleaning**4%
*“Will be easy to remove for cleaning”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Assembly/Installation**3%
*“Easy install”*
**Durability**3%
*“They are durable”*
**Material Quality**2%
*“Feels like durable material”*
**Thickness**2%
*“The mats are good quality, theyre thick and they really do look nice”*
**Strength**1%
*“Strong and good”*
### **What buyers complain about **
**Size-Overall**31%
*“Do not fit”*
**Smell**13%
*“Bad chemical smell”*
**Quality-Overall**9%
*“Cheaply made”*
**Compatibility-Overall**7%
*“Do not fit”*
**Grip**2%
*“not staying in place”*
**Thickness**2%
*“The material itself is pretty thick”*
**Flatness**2%
*“And it's taking awhile to flatten them out”*
**Material Quality**2%
*“Not good material”*
**Durability**1%
*“They aren't very durable”*
**Value For Money**1%
*“spend a little more”*
### **Top return reasons **
**Size-Overall**68%
**Compatibility-Overall**9%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Value For Money**2%
**Smell**2%
**Thin**1%
**Width**1%
**Color**1%
## **Common questions**
- **Is chevy equinox floor mats profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the chevy equinox floor mats niche?**
- 21 brands and 67 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in chevy equinox floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.2%.
- **When does demand for chevy equinox floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the chevy equinox floor mats niche?**
- Listings span $19.51–$173.58; the average listing price is $82.61 (sweet spot $15–$100). The average incumbent carries 5,500 reviews — the moat a new listing must climb.
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