---
title: "Cat Oil Filter — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/cat-oil-filter"
last_updated: "2026-08-10T18:14:16.834Z"
locale: en
meta:
description: "Niche score 47/100 · $118K/yr market · 26K searches/yr · $65.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $118K/yr market · 26K searches/yr · $65.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Oil Filter — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **cat oil filter**
**Skip it**
Soft demand (-1.2% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 24Conversion 74Competition 29Returns 83Price range 66Avg price 88Brand share 27Review moat 91Quality gap 45
**Review moat**
**Great****185.47**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$65.06**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$24.84–$139.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$118K**
$118K/yr · 26K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cat oil filter is a $118K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat oil filter market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$98K–$130K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#1,952**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **60%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**8%**
- CAT67% - Lesurey7% - DEEFILL6% - GETOPAUTO6% - EKZFAZA4% - AULDAY3% - Open — no brand owns it (3 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — -1.2% search growth over the last 90 days.
600400Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/automotive/cat-oil-filter/trend)
## **Top cat oil filter search terms**
- **1r-1807 cat oil filter**8K/yr+10.9%9.3% conv. - **cat oil filter**10K/yr-3.9%4.0% conv. - **1r-1808 cat oil filter**4K/yr+13.3%5.9% conv. - **cat 1r-1807**4K/yr-27.7%4.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/cat-oil-filter/search-terms)
## **Top cat oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$47K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caterpillar 1R1807 1R-1807 Engine Oil Filter Advanced High Efficiency Multipack (Pack of 1)**CAT**$32.05**4.8★708 rev](https://www.amazon.com/dp/B01B27NAKQ) [2**Caterpillar 1R-1807 Oil Filter**CAT**$34.99**4.7★261 rev](https://www.amazon.com/dp/B008N0ISTE) [3**Caterpillar 1R-1807 Advanced High Efficiency Oil Filter (Pack of 3)**CAT**$85.29**4.8★708 rev](https://www.amazon.com/dp/B01B27NAOC) [4**Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B**Lesurey**$33.92**0.0★0 rev](https://www.amazon.com/dp/B0G6D6ZPQY) [5**DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791**DEEFILL**$24.84**5.0★6 rev](https://www.amazon.com/dp/B0GHDFH17N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791**DEEFILL**$24.84**6 rev5mo ago](https://www.amazon.com/dp/B0GHDFH17N) [**Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B**Lesurey**$33.92**0 rev7mo ago](https://www.amazon.com/dp/B0G6D6ZPQY) [**Engine Oil Change Filter Kit 1R-1807 1R-0751 175-2949 Compatible with Select CAT Models**Generic**$127.03**1 rev7mo ago](https://www.amazon.com/dp/B0G4XK9TH7) [**Caterpillar 1R-1808 (1R1808) Oil Filter (Pack of 2)**CAT**$100.88**5 rev12mo ago](https://www.amazon.com/dp/B0FHBPG7XT) [**3PCS 1R1808 Oil Filter Compatible with Caterpillar 1R-1808 Oil Filter CAT 3406B 3408 3412C 3412 3306B Excavator Replace 275-2604**AULDAY**$69.21**5 rev1y ago](https://www.amazon.com/dp/B0FC6F3KJX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791**DEEFILL**$24.84**5.0★**▲ 226%**](https://www.amazon.com/dp/B0GHDFH17N) [**CAT Filter Kit 256-8753 1R-0749 1R-1808 Fits Most Caterpillar 3406 C10 C11 C12 C13 C15 C16 Engines Fuel Oil & Water Separator Filters**CAT**$139.20**4.5★**▲ 108%**](https://www.amazon.com/dp/B0FBZG42XV) [**Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B**Lesurey**$33.92**0.0★**▲ 79%**](https://www.amazon.com/dp/B0G6D6ZPQY) [**Engine Oil Change Filter Kit 1R-1807 1R-0751 175-2949 Compatible with Select CAT Models**Generic**$127.03**5.0★**▲ 71%**](https://www.amazon.com/dp/B0G4XK9TH7) [**Caterpillar 1R-1807 Advanced High Efficiency Oil Filter (Pack of 3)**CAT**$85.29**4.8★**▲ 33%**](https://www.amazon.com/dp/B01B27NAOC)
**~~View all trending →~~**
## **What buyers say about cat oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**34%
*“Fit and quality of filtering”*
**Advertised Vs Actual Product**17%
*“Works as advertised-great product”*
**Value For Money**17%
*“Great price”*
**Size-Overall**13%
*“Fits properly”*
**Quality-Overall**11%
*“Great product”*
**Assembly/Installation**3%
*“Very easy install”*
**Ease Of Use**2%
*“easy”*
### **What buyers complain about **
**Pressure**33%
*“lost 7 psi of oil pressure”*
**Filtration**17%
*“Last 2 I purchased had problems with fuel filter sucking air”*
**Paint Quality**17%
*“chipped paint”*
**Leak-Proof**17%
*“Leaks”*
### **Top return reasons **
**Size-Overall**50%
**Compatibility-Overall**19%
**Filtration**16%
**Advertised Vs Actual Product**4%
**Assembly/Installation**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Value For Money**2%
**Leak-Proof**1%
**Mechanism Issues**0%
## **Common questions**
- **Is cat oil filter profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cat oil filter niche?**
- 9 brands and 26 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in cat oil filter?**
- Top complaints mined from reviews: Pressure, Filtration, Paint Quality. The return rate is 1.6%.
- **What does it cost to enter the cat oil filter niche?**
- Listings span $24.84–$139.20; the average listing price is $65.06 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.
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