---
title: "Butyl Caulk — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/butyl-caulk"
last_updated: "2026-08-10T10:28:52.479Z"
locale: en
meta:
description: "Niche score 47/100 · $51K/yr market · 58K searches/yr · $15.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $51K/yr market · 58K searches/yr · $15.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butyl Caulk — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **butyl caulk**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 58Conversion 64Competition 16Returns 94Price range 81Avg price 76Brand share 20Review moat 50Quality gap 55
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.79–$58.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.31**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+32.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,532.91**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$51K**
$51K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, butyl caulk is a $51K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butyl caulk market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$77K–$92K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#2,435**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**5%**
- Red Devil58% - Akexermu13% - CRL12% - TAGLLY5% - YOTEBLE3% - OB13% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.5% search growth over the last 90 days.
1K750Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/automotive/butyl-caulk/trend)
## **Top butyl caulk search terms**
- **butyl sealant**26K/yr+34.8%4.5% conv. - **butyl caulk**17K/yr+49.4%5.7% conv. - **butyl rubber sealant**12K/yr+15.3%5.3% conv. - **butyl rubber caulk**4K/yr+1.6%4.8% conv. [**All search terms **](https://flapen.com/research/us/automotive/butyl-caulk/search-terms)
## **Top butyl caulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Red Devil 0697GI RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge Gray**Red Devil**$8.85**4.6★742 rev](https://www.amazon.com/dp/B004HMIS74) [2**Butyl Sealant Tape Butyl Rubber Sealant Promote Sealing Purpose- autty Tape for Automotive (Car RV Marine) for Installing Car Part Windows Doors and Windshield etc.**Akexermu**$10.03**4.8★800 rev](https://www.amazon.com/dp/B09KBKB9S2) [3**Red Devil 06970I RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge White**Red Devil**$9.82**4.6★742 rev](https://www.amazon.com/dp/B000LGCEES) [4**C.R. LAURENCE 777BL CRL Black 777 Butyl Rubber Sealant**CRL**$15.24**4.6★270 rev](https://www.amazon.com/dp/B001TBCQ92) [5**Red Devil 0697GI12 RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge Gray Pack of 12**Red Devil**$58.44**4.6★742 rev](https://www.amazon.com/dp/B07QXVY6J5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YOTEBLE Butyl Rubber Sealant Industrial-Grade Waterproof Caulk for Outdoor**YOTEBLE**$10.20**3 rev4mo ago](https://www.amazon.com/dp/B0GS4P38P4) [**OB1 Universal Caulk Sealant & Adhesive Black 10.1oz | Professional Grade Premium All-in-One Advanced Hybrid 3-in1 | Water Resistant Internal & External | Shrink Crack UV & Fade Resistant | 1 Cartridge**OB1**$10.38**160 rev7mo ago](https://www.amazon.com/dp/B0G4SDZ4DL) [**TAGLLY Butyl Sealant Tape 13Ft Butyl Rubber Sealant Headlight Glue Sealant Rope for Automotive (Car RV Marine) for Installing Car Part Windows Doors and Windshield etc.**TAGLLY**$9.96**407 rev2y ago](https://www.amazon.com/dp/B0D79BCGBK) [**Butyl Sealant Tape Butyl Rubber Sealant Promote Sealing Purpose- autty Tape for Automotive (Car RV Marine) for Installing Car Part Windows Doors and Windshield etc.**Akexermu**$10.03**800 rev4y ago](https://www.amazon.com/dp/B09KBKB9S2) [**Red Devil 0697GI12 RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge Gray Pack of 12**Red Devil**$58.44**742 rev7y ago](https://www.amazon.com/dp/B07QXVY6J5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YOTEBLE Butyl Rubber Sealant Industrial-Grade Waterproof Caulk for Outdoor**YOTEBLE**$10.20**2.8★**▲ 234%**](https://www.amazon.com/dp/B0GS4P38P4) [**OB1 Universal Caulk Sealant & Adhesive Black 10.1oz | Professional Grade Premium All-in-One Advanced Hybrid 3-in1 | Water Resistant Internal & External | Shrink Crack UV & Fade Resistant | 1 Cartridge**OB1**$10.38**4.2★**▲ 190%**](https://www.amazon.com/dp/B0G4SDZ4DL) [**Red Devil 0697GI12 RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge Gray Pack of 12**Red Devil**$58.44**4.6★**▲ 14%**](https://www.amazon.com/dp/B07QXVY6J5) [**Red Devil 06970I RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge White**Red Devil**$9.82**4.6★**— 9%**](https://www.amazon.com/dp/B000LGCEES) [**ZXMOTO 13Ft Headlight Sealant Retrofit Refit Butyl Rope Rubber Glue Reseal for Car Headlamps Window Door Windshield (1 Piece)**ZXMOTO**$12.96**4.5★**— 7%**](https://www.amazon.com/dp/B077QJTJ2S)
**~~View all trending →~~**
## **What buyers say about butyl caulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Best reliable product”*
**Adhesion/Stickiness**13%
*“Sticks very well”*
**Value For Money**10%
*“Definitely worth the money”*
**Efficiency**8%
*“Works well”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“Works as expected”*
**Leak-Proof**3%
*“sealed well”*
**Durability**3%
*“Durable if applied properly”*
**Material Quality**3%
*“Very good silicone- just the plastic tube is not good”*
**Strength**3%
*“I suppose it holds fine”*
### **What buyers complain about **
**Ease Of Use**16%
*“hard to squeeze”*
**Adhesion/Stickiness**14%
*“Not very sticky”*
**Quality-Overall**13%
*“Poor quality”*
**Ease Of Cleaning**8%
*“Messy and difficult to apply”*
**Functionality-Overall**5%
*“ultimately did not function properly”*
**Hard Feel**5%
*“hard like a rock”*
**Value For Money**4%
*“Not as expensive as 3M”*
**Durability**4%
*“It appears to be cracked already”*
**Leak-Proof**3%
*“Leakage, difficult to use, and waste of money”*
**Material Quality**2%
*“The material is closer to being a wet asphalt sealant”*
### **Top return reasons **
**Adhesion/Stickiness**21%
**Compatibility-Overall**18%
**Color**8%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Functionality-Overall**7%
**Value For Money**7%
**Leak-Proof**3%
**Strength**3%
**Material Quality**2%
## **Common questions**
- **Is butyl caulk profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the butyl caulk niche?**
- 8 brands and 47 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in butyl caulk?**
- Top complaints mined from reviews: Ease Of Use, Adhesion/Stickiness, Quality-Overall. The return rate is 1.1%.
- **When does demand for butyl caulk peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the butyl caulk niche?**
- Listings span $5.79–$58.44; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.
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