---
title: "Bollard — $319K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/bollard"
last_updated: "2026-08-09T19:25:08.660Z"
locale: en
meta:
description: "Niche score 54/100 · $319K/yr market. Prices mostly outside the sweet spot ($32.01–$329.92) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $319K/yr market. Prices mostly outside the sweet spot ($32.01–$329.92) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bollard — $319K/yr Amazon US Niche (2026) - Flapen"
---
# **bollard**
**Worth a look**
Shows a thin review moat (50 avg reviews), but prices mostly outside the sweet spot ($32.01–$329.92) keeps it on the watch list.
Market size 52Growth 47Conversion 32Competition 70Returns 76Price range 23Avg price 70Brand share 57Review moat 97Quality gap 30
**Review moat**
**Incredible****50.06**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$115.70**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$319K**
$319K/yr · 106K searches
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$32.01–$329.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, bollard is a $319K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bollard market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$463K–$579K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#452**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**23%**
- VEVOR34% - SierraSquad11% - Crowd Control Warehouse11% - ExploreHorizon8% - BIGalleons7% - BestEquip6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/automotive/bollard/trend)
## **Top bollard search terms**
- **bollard**33K/yr+22.4%2.4% conv. - **bollards**17K/yr+25.3%2.9% conv. - **bollard post**17K/yr-1.2%2.4% conv. - **parking bollards**8K/yr+40.7%1.1% conv. - **safety bollard**6K/yr+36.1%3.4% conv. - **ballards post**5K/yr+12.5%3.1% conv. - **steel bollards**3K/yr+20.6%1.0% conv. - **parking bollard**4K/yr+30.7%2.0% conv. - **bollards steel 48 inch**4K/yr-4.6%3.6% conv. - **safety bollard post**4K/yr-2.5%3.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/bollard/search-terms)
## **Top bollard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$25K12%$38K16%$51K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VEVOR Safety Bollard 42 Inch Height Bollard Post 4.5 Inch Diameter Steel Pipe Safety Bollard Post Yellow Steel Bollard Steel Safety Bollard with 8 Anchor Bolts Perfect for Traffic-Sensitive Area**VEVOR**$75.88**4.3★178 rev](https://www.amazon.com/dp/B09K33JCNH) [2**Crowd Control Warehouse Trafford Industrial Steel Bollards 42 Height Safety Steel Post Yellow Powder-Coated Finish Heavy Duty Fillable with Concrete for Driveway Barrier Parking Pole & Traffic**Crowd Control Warehouse**$90.68**4.7★120 rev](https://www.amazon.com/dp/B096KYZSRG) [3**VEVOR Safety Bollard 36 Inch Height Bollard Post 5.5 Inch Diameter Steel Pipe Safety Bollard Post Yellow Steel Bollard Steel Safety Bollard with 8 Anchor Bolts Perfect for Traffic-Sensitive Area**VEVOR**$75.05**4.3★88 rev](https://www.amazon.com/dp/B09K395G6S) [4**VEVOR Safety Bollard 48 Inch Height Bollard Post 5.5 Inch Diameter Steel Pipe Safety Bollard Post Yellow Steel Bollard Steel Safety Bollard with 8 Anchor Bolts Perfect for Traffic-Sensitive Area**VEVOR**$94.11**4.3★88 rev](https://www.amazon.com/dp/B09K38DCHZ) [5**CYGJSYEA Safety Bollard with Anchor Bolts 30 x 3 Heavy Duty Steel Parking Barrier Post with Reflective Tape Traffic Safety Bollard for Driveway Construction & Commercial Use 1-Pack**CYGJSYEA**$34.90**4.6★26 rev](https://www.amazon.com/dp/B0BK9BVDJ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4-Pack 48 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 16 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection**SierraSquad**$132.63**1 rev3mo ago](https://www.amazon.com/dp/B0GV79YZ7Q) [**6-Pack 36 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 24 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection**SierraSquad**$167.87**1 rev3mo ago](https://www.amazon.com/dp/B0GV75JW8M) [**6-Pack 48 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 24 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection**SierraSquad**$205.56**1 rev3mo ago](https://www.amazon.com/dp/B0GV7694FH) [**6Pcs 36 Inch Safety Bollard Post 4.5 Inch Diameter Steel Pipe Bollard with 24 Anchor Bolts Heavy Duty Yellow Steel Bollard for Parking Lot Security Driveway Barrier Traffic-Sensitive Areas**PeacefulHues**$156.35**0 rev4mo ago](https://www.amazon.com/dp/B0GQ3W5RXL) [**4 Packs 42 Inch Safety Bollard Post 4.5 Inch Diameter Steel Pipe Bollard with 16 Anchor Bolts Heavy Duty Yellow Steel Bollard for Parking Lot Security Driveway Barrier Warehouse Entrance**ExploreHorizon**$127.62**3 rev4mo ago](https://www.amazon.com/dp/B0GQ2VH18R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6-Pack 36 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 24 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection**SierraSquad**$167.87**5.0★**▲ 210%**](https://www.amazon.com/dp/B0GV75JW8M) [**6-Pack 48 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 24 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection**SierraSquad**$205.56**5.0★**▲ 210%**](https://www.amazon.com/dp/B0GV7694FH) [**4-Pack 48 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 16 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection**SierraSquad**$132.63**5.0★**▲ 210%**](https://www.amazon.com/dp/B0GV79YZ7Q) [**6Pcs 36 Inch Safety Bollard Post 4.5 Inch Diameter Steel Pipe Bollard with 24 Anchor Bolts Heavy Duty Yellow Steel Bollard for Parking Lot Security Driveway Barrier Traffic-Sensitive Areas**PeacefulHues**$156.35**0.0★**▲ 163%**](https://www.amazon.com/dp/B0GQ3W5RXL) [**Safety Bollard ExploreHorizon 6 Packs 48 Inch Height Bollard Post 4.5 Inch Diameter Yellow Safety Steel Bollard Post with 24 Anchor Bolts for Traffic Control Driveway Barrier Parking Pole**ExploreHorizon**$184.14**3.7★**▲ 160%**](https://www.amazon.com/dp/B0GHTT5FPC)
**~~View all trending →~~**
## **What buyers say about bollard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**45%
*“Great product and well built”*
**Value For Money**18%
*“Great value for what it is”*
**Strength**10%
*“Very sturdy and heavy”*
**Safety Standards**7%
*“Safe”*
**Paint Quality**4%
*“The paint appears to be a good quality powder coating”*
**Functionality-Overall**4%
*“As far as a visual warning they work great”*
**Weight Light**4%
*“These are very light weight”*
**Ease Of Use**4%
*“did not take much time at all”*
**Weight Heavy**2%
*“Very sturdy and heavy”*
### **What buyers complain about **
**Assembly/Installation**20%
*“The product cannot be properly installed using the hardware provided”*
**Strength**20%
*“Breaks when tightening”*
**Size-Overall**20%
*“The bowls are short”*
**Mounting**20%
*“We ended up going to the hardware store and buying titten screws because the included anchors were very cheap and came apart and didnt grab”*
**Quality-Overall**10%
*“The included anchor bolts are extremely poor quality”*
### **Top return reasons **
**Size-Overall**36%
**Certifications**13%
**Advertised Vs Actual Product**8%
**Strength**6%
**Defective Material/Parts**6%
**Quality-Overall**6%
**Value For Money**5%
**Weight Light**3%
**Functionality-Overall**3%
**Color**3%
## **Common questions**
- **Is bollard profitable to sell on Amazon United States?**
- The niche generates $319K/yr across 34 tracked products. 6 of 15 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the bollard niche?**
- 17 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in bollard?**
- Top complaints mined from reviews: Assembly/Installation, Strength, Size-Overall. The return rate is 1.9%.
- **When does demand for bollard peak?**
- Demand peaks in May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the bollard niche?**
- Listings span $32.01–$329.92; the average listing price is $115.70 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.
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