---
title: "Biker Jacket — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/biker-jacket"
last_updated: "2026-08-10T04:50:02.096Z"
locale: en
meta:
description: "Niche score 42/100 · $114K/yr market · 363K searches/yr · $120.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $114K/yr market · 363K searches/yr · $120.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biker Jacket — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **biker jacket**
**Skip it**
High returns (14.6%) — this niche doesn't clear our bar today.
Market size 27Growth 3Conversion 3Competition 97Returns 0Price range 17Avg price 68Brand share 81Review moat 76Quality gap 63
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****485.58**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$120.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$114K**
$114K/yr · 363K searches
**Price range**
**Bad****$26.41–$447.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-44.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****14.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, biker jacket is a $114K/yr Amazon United States market (363K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biker jacket market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$91K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#292**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **87%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**52 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**54%**
Top 20: 87%
**Top-5 click share**
**13%**
Top 20: 36%
**Open market**
**41%**
- Milwaukee Leather20% - HOOD CREW11% - Jild8% - Jackets 4 Bikes8% - Levi's6% - BTR BORN TO RACE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.2% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/automotive/biker-jacket/trend)
## **Top biker jacket search terms**
- **motorcycle leather jacket**39K/yr+20.2%0.1% conv. - **mens leather bomber jacket**49K/yr-56.6%0.1% conv. - **mens brown leather jacket**35K/yr-48.0%0.1% conv. - **leather jacket with hood**33K/yr-53.2%0.0% conv. - **cafe racer jacket**15K/yr-7.8%0.0% conv. - **motorcycle leather jacket men**14K/yr-10.5%0.0% conv. - **lambskin leather jacket men**19K/yr-54.9%0.1% conv. - **levis leather jacket men**22K/yr-57.3%0.2% conv. - **leather coats for men**23K/yr-61.0%0.1% conv. - **bomber jacket men leather**10K/yr-37.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/biker-jacket/search-terms)
## **Top biker jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$2K3%$3K4%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milwaukee Leather SH1011 Mens Classic Brando Premium Leather Black Motorcycle Riders Leather Jacket w/Side Laces - Large**Milwaukee Leather**$123.22**4.6★2,950 rev](https://www.amazon.com/dp/B00IVP0U4C) [2**BORLENI Motorcycle Jacket Motorbike Riding Jacket Windproof Motorcycle Full Body Protective Gear Armor**BORLENI**$74.33**4.6★5,134 rev](https://www.amazon.com/dp/B076JFD1TP) [3**BTR BORN TO RACE Mens Motorbike Leather Jacket Distress Zip Up Bikers Riding Protection Motorcycle Leather Jackets (US Alpha 5X-Large Regular Regular Natural Antique Brown-Jacket)**BTR BORN TO RACE**$144.17**4.4★227 rev](https://www.amazon.com/dp/B0CY56Y1PG) [4**HOOD CREW Mens Faux Leather Hooded Jacket Motorcycle Jackets Water Repellent Windproof PU Moto Vintage Bomber Hoodie Coats Black M**HOOD CREW**$52.36**4.4★169 rev](https://www.amazon.com/dp/B0FLCX7DYM) [5**Milwaukee Leather MPM1751 Burnt Orange Leather and Textile Armored Motorcycle Jacket for Men - All Season - 2X-Large Black**Milwaukee Leather**$130.15**4.3★204 rev](https://www.amazon.com/dp/B07PLDHZBQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOOD CREW Mens Faux Leather Hooded Jacket Motorcycle Jackets Water Repellent Windproof PU Moto Vintage Bomber Hoodie Coats Black M**HOOD CREW**$52.36**169 rev11mo ago](https://www.amazon.com/dp/B0FLCX7DYM) [**HOOD CREW Mens Leather Jacket Motorcycle Biker Jackets Casual Lightweight Faux Leather Outwear Dark Brown XL**HOOD CREW**$42.55**233 rev11mo ago](https://www.amazon.com/dp/B0FJRH8KRT) [**HOOD CREW Mens Leather Jacket Motorcycle Biker Jackets Casual Lightweight Faux Leather Outwear Black XL**HOOD CREW**$41.13**233 rev11mo ago](https://www.amazon.com/dp/B0FJRGLCC6) [**Jild Vintage Cafe Racer Leather Jacket Men - Hand Waxed Real Lambskin Leather Motorcycle Jacket (CRM-Blk.Rub-3XL)**Jild**$129.35**9 rev1y ago](https://www.amazon.com/dp/B0FFYT828Q) [**Fullneat Mens Faux Leather Bomber Jacket Boxy Vintage Motorcycle Moto Coat Black Jacket Unisex Streetwear Zip Up Biker Outerwear Fashion Trendy Outfits for Men Women Casual Daily Wear Brown L**Fullneat**$38.12**38 rev1y ago](https://www.amazon.com/dp/B0F5HKD3NB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Milwaukee Leather Mens Classic Premium Leather Motorcycle Jacket with Cool-Tec Climate Control Treatement - X-Large**Milwaukee Leather**$281.38**4.7★**▲ 83%**](https://www.amazon.com/dp/B0D3V89PGT) [**BTR BORN TO RACE Mens Motorbike Leather Jacket Distress Zip Up Bikers Riding Protection Motorcycle Leather Jackets (US Alpha 5X-Large Regular Regular Natural Antique Brown-Jacket)**BTR BORN TO RACE**$144.17**4.4★**▲ 73%**](https://www.amazon.com/dp/B0CY56Y1PG) [**Jild Vintage Cafe Racer Leather Jacket Men - Hand Waxed Real Lambskin Leather Motorcycle Jacket (CRM-Blk.Rub-3XL)**Jild**$129.35**4.4★**▲ 65%**](https://www.amazon.com/dp/B0FFYT828Q) [**BTR BORN TO RACE Mens Motorbike Leather Jacket Distress Zip Up Bikers Riding Protection Motorcycle Leather Jackets (US Alpha 5X-Large Regular Regular Natural Black-Jacket)**BTR BORN TO RACE**$133.86**4.4★**▲ 63%**](https://www.amazon.com/dp/B0CY4TM6NS) [**Milwaukee Leather MPM1730 Mens Black Padded Textile All Season Motorcycle Jacket w/Reflective Skulls Artwork - X-Large**Milwaukee Leather**$122.71**4.6★**▲ 57%**](https://www.amazon.com/dp/B00VAIP1BO)
**~~View all trending →~~**
## **What buyers say about biker jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“fit is true”*
**Quality-Overall**20%
*“Amazing Quality”*
**Value For Money**9%
*“Money well spent”*
**Leather Quality**6%
*“Seems like good quality leather”*
**Comfort-Overall**4%
*“Comfortable fit”*
**Advertised Vs Actual Product**3%
*“Exactly as described and pictured”*
**Soft Feel**3%
*“The leather feels soft and comfortable, and the fit is true to size”*
**Pockets/Compartments**2%
*“pockets are roomy”*
**Material Quality**2%
*“Sturdy material”*
**Shape/Style**2%
*“Stylish, Amazing Quality and Affordable”*
### **What buyers complain about **
**Size-Overall**25%
*“Sized Wrong”*
**Quality-Overall**9%
*“horrible quality control”*
**Smell**5%
*“has a chemical smell”*
**Leather Quality**5%
*“Not leather”*
**Zipper Quality**3%
*“Zipper on wrong side”*
**Advertised Vs Actual Product**2%
*“FALSE ADVERTISING”*
**Thickness**2%
*“I returned it after feeling how thin it is”*
**Arm Fit**2%
*“It does fit a bit small in the arms”*
**Comfort-Overall**2%
*“A bit uncomfortable”*
**Weight Heavy**2%
*“heavy and bulky”*
### **Top return reasons **
**Size-Overall**60%
**Sleeve Fit**5%
**Material Quality**4%
**Shoulder Fit**3%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Smell**2%
**Length**2%
**Shape/Style**2%
**Arm Fit**2%
## **Common questions**
- **Is biker jacket profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 195 tracked products. 0 of 42 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the biker jacket niche?**
- 52 brands and 76 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in biker jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 14.6% — above our launch gate.
- **When does demand for biker jacket peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the biker jacket niche?**
- Listings span $26.41–$447.31; the average listing price is $120.83 (sweet spot $15–$100). The average incumbent carries 486 reviews — the moat a new listing must climb.
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